The Optical Entrepreneur

In this episode of the Optical Entrepreneur Podcast , Conor sits down with Dean Waugh , founder of Retail Experience Design. They discuss how independent opticians can stop thinking like clinicians and start thinking...

Why every practice owner needs a life plan before a business plan – and how skipping this step leads to burnout, confusion, and dissatisfaction. Conor announces his new book for independent opticians—sharing the...

You’ll learn: How to get your team fully bought into the vision Why not doing weekly meetings is costing you The one shift that makes your team grow (and your business with it) If you want to travel more, step back a...

Here's what Sir Clive and I will cover: The BIG LIE you've been told about what it takes to have a successful practice and the uncomfortable truth you need to hear. (Most optometrists do not want to believe it, but...

In this episode, Conor shares insights from the Jones And Co. trip to SILMO. If you’re looking to reignite your team’s energy and elevate your practice, Conor reveals seven powerful ways that attending industry events...

Explore the idea of living life in four-year chapters and turning setbacks into opportunities. Whether you're in the optical industry or any business, you'll find valuable tips on leadership, teamwork, and continuous...

Conor gives you the secret to make every customer interaction a successful and meaningful one. Learn how the right words, scripts, and stories can make decisions easier for customers and skyrocket your sales.

You’ll get practical tips for overcoming mental barriers, making quick decisions, and staying humble to keep improving your practice. Tune in and take the first step towards making your optical practice a big success.

Get practical strategies like using Facebook's local targeting to maximize your marketing budget. Inspired by Pret's model, Mark and Conor highlight the importance of a strong internal culture and involving your team in...

True business success and personal fulfilment only come from consistently stepping out of daily routines, investing in personal development, and being part of a community that supports and challenges you. In this...

Conor covers a ton of content in this episode, here's just some of what he goes over... What's working right now to produce a steady stream of high-quality new patients who pay, stay and refer. The BIG LIE you've been...

Conor goes deep into mastering marketing strategies that give you the tools to make your practice explode with growth. If you’re an optical entrepreneur serious about growth and excellence, this episode is a...

This episode is full of ways you can improve your customer experience with simple staff training techniques that will allow you to introduce whatever eyewear you would like to sell and set your average dispense value at...

In this live excerpt from the recent Staff Training Workshop Conor takes you through the most common objections your clients have that result in them taking their prescription away, delaying, thinking about, going...

How To Be The Trusted Eyewear Experts And Go-To Practice In Your Town For Clients Who Want To Buy Premium Eyewear When your team practices ‘trust-based selling’ the rewards are increased conversion rates, increased...