business
Hosted by The NOW Gen · business · EN-US
Over the years marketers have been analizing different generations, and recently we have seen a red thread among all of them; SPEED they want things to happen NOW. Each episode we talk about what's happening with brands and see how professionals across different industries cope with this fast changing market and live up to the expectations of The NOW Gen.
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Contact path
Public web form
Booking probability
38%
Guest openness
Selective
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Signup to Generate a PitchOver the years marketers have been analizing different generations, and recently we have seen a red thread among all of them; SPEED they want things to happen NOW. Each episode we talk about what's happening with brands and see how professionals across different industries cope with this fast changing market and live up to the expectations of The NOW Gen.
Recent episodes include "Grace Kao on How Audio Marketing is Redefining Brand Connections" (19 December 2024, 27 minutes), "EP 156 | Cultural Nuances, Digital Transformation, and Marketing for the NOW Generation with Kunal Mehta" (18 November 2024, 34 minutes), and "E155 | Mastering Media Strategy with Michelle Kircher-Weiskittel" (5 September 2024, 25 minutes).
The NOW Gen publishes roughly monthly, with episodes averaging 34 minutes across 37 episodes.
Booking probability for The NOW Gen is 38%, and the host is rated Selective on guests. The NOW Gen requires a Pod Score of 80 or higher. The NOW Gen's contact route on record: public web form.
The strongest fits for The NOW Gen are Marketing, Advertising & PR. The NOW Gen has a business audience.
The NOW Gen is a business podcast with 37 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #157
We are sitting down with Grace Kao, Spotify’s Head of Global Business Marketing, for an exclusive look into the world of modern marketing mastery. With a career spanning over 20 years, Grace has helped brands like...
Episode #156
In this episode, we sit down with Kunal Mehta, Global Head of Marketing, Communication, and Brand at dsm-firmenich Animal Nutrition & Health. With over 20 years of experience spanning strategic brand management...
Episode #155
Welcome to another insightful episode of The Now Gen Podcast! 🎙️ In this episode, we're thrilled to have Michelle Kircher-Weiskittel, Head of Media, Creative, and Operations at Albertsons Media Collective, share her...
Episode #154
In this enlightening episode, we have the pleasure of hosting Sofia Hernandez, the global head of business marketing at TikTok. Sofia shares invaluable insights from her unconventional career path to her influential...
Episode #153
Lauren unveils how Ricoh USA is leading the charge in transforming workplaces with cutting-edge digital services, smart technologies, and a steadfast commitment to sustainability. Known for her visionary leadership and...
Episode #152
Discover the strategies and insights that are setting Diageo apart in creating seamless, integrated shopping journeys across social media, apps, and the web. Úrsula shares invaluable lessons on enhancing consumer...
Episode #151
We started the year at CES 2024 and got to talk to experts from various industries. They all agreed that the NOW generation of consumers is looking for speed. Listen to what they had to say about their experiences and...
Episode #150
The NOW Gen consumer is exposed to thousands of brands and interactions daily. In today's episode, we embark on a journey to unravel the intricacies of this dynamic relationship and delve into some thought-provoking...
Episode #149
In most of our episodes, we talk about what the NOW gen consumer wants, and many of our guests have shared their strategies to remain relevant for this generation. One of these strategies is personalization. For today’s...
Episode #148
Over the last few years, how consumers interact with brands has changed drastically. We went through a pandemic that skyrocketed e-commerce for most brands, and until now, we are still experiencing growth in digital...
Episode #147
The NOW Generation has completely transformed how brands interact with their consumers. The demand for instant gratification and a strong desire to connect with the values of the brands they consume have forced...
Episode #146
In today's world, technology is a big influence on brands. Innovation is vital for brands to remain relevant for the NOW gen consumer. In this episode, we will discuss emerging technology's impact on the retail industry...
Episode #145
In this episode, we dive into the video game industry from a different point of view. This industry is now evolving into having more all-in-one characteristics. Video game users are constantly looking for more in their...
Episode #144
The NFL brand is widely recognized worldwide, making it one of the most well-known brands. Despite having a long-standing fan base, they consistently strive to innovate in order to engage with the current generation. In...
Episode #143
The NOW Generation’s need for instant gratification is a constant in most industries. The audio entertainment industry is not the exception, and brands must keep up with everything the consumer asks. This is also...
Episode #142
Having a strong social media presence is something that brands in the NOW Gen are looking for. Marketer are looking to create connections with their customers, and social media has become the perfect channel. In today’s...
Episode #141
In this episode, we will dive into an industry that is everywhere. We are more familiar with it than we think, and it keeps us guessing what comes next. We are discussing innovation, growth, and marketing in the...
Episode #140
The video game industry has become one of the most popular forms of entertainment among the NOW Generation. This industry has grown in more ways than one, from advanced technological innovation to increasing customer...
Episode #139
Speed can be experienced daily. As a result, mobility is a vital part of our daily routines. Brands like Lyft, from the micro-mobility industry, are working hard to provide the world’s best transportation means. Episode...
Episode #138
In today’s age, digital platforms are one of the most used ways to consume video. This trend has pushed brand marketing to move toward becoming entertainment channels for their consumers. In this episode, the VP of...
Recent guests on The NOW Gen. Study who booked and why before you pitch.
VP of Strategy, Marketing and Business Development, DSM-Firmenich Animal Nutrition & Health
Global Head of Business Marketing and Commercial Partnerships, TikTok
Vice President of Brand and Consumer Marketing, Fortify Health Coaching
Senior Vice President and Chief Marketing Officer, Qualcomm Technologies
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