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businessinvesting

The MOST Important Thing

Hosted by Ivan Yates & Dr Alan O'Sullivan · 🇺🇸 US · EN · 27 episodes

Where this show ranks

Episodes
27
Last ep.
11 days ago
Avg length
48m
Booking Probability™
29
Stretch.
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Estimated audience
,
Audience size not yet estimated
Listen Score
20
Niche reach.
Virality (30d)
49
Steady cadence.

Pitch Analysis

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Required Pod Score
80/ 100
Premium

Established thought leaders with verified media credentials.

Guest openness
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Best topics to pitch
businessinvestingeducation

About this podcast

The world is full of noise, distraction and now dis-information. How do we extract the truth and become better informed? Join broadcaster Ivan Yates and finance expert Dr Alan O’ Sullivan as they meet the best and brightest minds in finance, investments, economics, and geopolitics. The Most Important Thing reveals what really matters.

businessinvestingeducation

About the host

Ivan Yates & Dr Alan O'Sullivan hosts The MOST Important Thing, a business show with 27 episodes published.

Recent episodes

Our AI reads these to draft pitches

Why the Fear of Displacement Might Be Overblown: AI as an Amplifier for Human Creativity

Jun 5, 202643m0

Most people think AI is just a recent phenomenon—Vasant Dhar reveals how the field’s ambitious goals from the 1950s are finally becoming true today. After decades of lofty promises, recent breakthroughs—like ChatGPT and

THE AI RECKONING: The Conversation That Will Define the Next Decade

May 30, 202658m0

Featuring Prof. Vasant Dhar, Prof. Robert "Bob" Gordon, Jim Bianco, Prof. Campbell Harvey & Edward Chancellor Most industries are underestimating how fast AI is transforming everything—and financial markets might be lead

The Science and Art of Investment management: Lessons From F1, Basketball & Football

May 27, 202633m0

Most investors underestimate the power of nonlinearity in portfolio construction—and it’s costing them significant alpha. Diego Parrilla unlocks a new way to think about risk, rebalancing, and how defence strategies can

Why even our best Models Fail Us: The Illusion of Control Over Randomness

May 20, 202639m0

IMPORTANT DISCLAIMER The conversations in the “MOST important thing Podcast” are evergreen in nature meaning the content is purely for education and information purposes only. Whilst individual stocks may be mentioned in

A Gold-Plated Framework for seeing market realities with Global Macro Expert Diego Parrilla - Part 1 of 3

May 15, 202637m0

Most investors are overlooking a hidden world of misconceptions—these false beliefs shape market crashes, bubbles, and even the black swans we fear. Diego Parrilla, a seasoned macro investor and author, uncovers the deep

What Dennis did? The secret sauce of making and keeping money!

May 12, 202618m0

Most investors overlook the power of the overlooked. Just like Dennis Rodman’s crucial rebounds fueled the Chicago Bulls’ titles in the late 90's, a savvy portfolio needs its own unsung heroes — assets that do the dirty

The Most Important Paradigm Shift in Markets Since the 1980s—Are We Entering a New Era?

May 6, 20261h 19m0

Most investors are clinging to strategies rooted in a 40-year era of falling interest rates and soaring valuations — but what if that paradigm has shifted forever? Jesse Felder, a seasoned market analyst and contrarian t

The Crisis They Warned Us About: Why We Ignore Experts Until It’s Too Late

May 2, 202653m0

What happens when the people who understand the risks are ignored? In this week’s episode, I explore why listening to genuine experts matters, especially when their warnings are uncomfortable, inconvenient, or years ahea

Putin's Gamble and the geopolitical chess game

Apr 28, 202639m0

Prof. Donnacha Ó Beacháin , Dublin City University is back in the concluding part of our wide-ranging and important discussion. This WEEK on "The MOST Important Thing Podcast"...Discover how these power dynamics shape th

Putin's Gamble: Get the inside track from a global expert on Post-Soviet politics, Professor Donnacha

Apr 24, 202658m0

Dive into the geopolitical chess game involving Putin, NATO, Ukraine, and the US. Discover how these power dynamics shape the conflict and influence global stability. Professor Donnacha Ó Beacháin has lived in central As

Ep 11 - Unlocking Investment Wisdom: AQR’s Dr. Antti Ilmanen's 10 Groundbreaking Papers. A lifetime of insight!

Apr 21, 20261h 12m0

Most investors are caught in a trap of extrapolating trends from recent history, causing valuations to diverge from fundamentals—and leading to lower future returns. Dr. Antti Ilmanen, a leading expert in asset allocatio

The MIT Website, Newsletter and Market Wrap

Apr 19, 202636m0

In this Market Wrap Alan brings you through the latest in the Middle East, Private Credit, the Hungarian election loss for Viktor Orban and a preview of the amazing interviews guests this week including Professor Donnach

Ep 10 - From Ireland Farm to Global Investment Banking: A Remarkable Career Journey

Apr 14, 20261h 3m0

IMPORTANT DISCLAIMER The conversations in the “MOST important thing Podcast” are evergreen in nature meaning the content is purely for education and information purposes only. Whilst individual stocks may be mentioned in

How Prof. Steve Keen Predicted the 2008 Crash and What (he says) Economists Still Get Wrong

Apr 10, 202645m0

In a world where most economists failed to foresee the 2008 financial meltdown, Professor Steve Keen stands out as a rare voice who not only predicted the crisis but also understood the underlying causes. In this episode

Ep 9 - The New World Disorder PART TWO: Why you MUST understand GEOPOLITICS, the Balance of POWER, and the rise of Multipolarity in 2026!

Apr 8, 20261h 18m0

Part 2 is where it gets real. In this follow-up conversation, I sit down again with economist Constantin Gurdgiev and geopolitical strategist Matt Gertken to dig into what actually matters right now—the forces shaping th

Weekly Market Wrap - Are we sleepwalking into a Global Recession!

Apr 3, 202618m0

The global economy is teetering on the edge of a stagflation nightmare—and most investors are blind to the looming disaster. Are we underestimating the true impact of rising oil prices, geopolitical chaos, and collapsing

Ep 8 - The New World Disorder: Why you MUST understand GEOPOLITICS, the Balance of POWER, and the rise of Multipolarity in 2026!

Mar 31, 20261h 22m0

Something big is happening—and most people are completely missing it. In Part One of this explosive series, economist Constantine Gurdgiev and geopolitical strategist Matt Gertken strip away the headlines, the narratives

Weekly Market Wrap - The MOST important things

Mar 27, 202627m0

On this weeks show I spoke with Geopolitical expert Matt Gertken, PhD of BCA Research. Matt very generously jumped on a quick call to give us his latest thoughts on the Middle East turmoil. There are signs of de-escalati

Ep 7 - The Hidden History of Financial Markets That Could Save Your Portfolio

Mar 25, 202631m0

Unlock the secrets of financial markets through the lens of history with Russell Napier, a veteran investor and acclaimed author. In this eye-opening episode, Russell reveals why understanding past monetary systems is cr

Iranian / US War - A Geopolitical Expert responds to Trumps De-escalation tweet

Mar 23, 202629m0

Most geopolitical crises seem distant until they aren't — and when a war between the US and Iran suddenly hits the headlines, everything shifts. In this urgent episode, BCA Research's Chief Geopolitical Strategist, Matt

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Audience demographics

Age
25-54
Consumer type
Professionals & Founders

Topics covered

businessinvestingeducation

Successful pitch examples

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Best industries to pitch The MOST Important Thing for

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Frequently asked questions

How do I pitch The MOST Important Thing as a podcast guest?

To pitch The MOST Important Thing, visit http://www.themitpodcast.com for contact information, then craft a tight one-paragraph hook that ties your expertise to a gap in their recent business coverage.

Who is the host of The MOST Important Thing?

The MOST Important Thing is hosted by Ivan Yates & Dr Alan O'Sullivan. The show is categorised under business (investing) and has published 27 episodes.

How many episodes does The MOST Important Thing have?

The MOST Important Thing has published 27 episodes.

What topics does The MOST Important Thing cover?

The MOST Important Thing regularly covers business, investing, education. It sits in the business category, with a investing focus.

Is it hard to get booked on The MOST Important Thing?

The MOST Important Thing is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.

Is The MOST Important Thing currently accepting guest pitches?

The MOST Important Thing hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.

How long are The MOST Important Thing episodes?

Episodes of The MOST Important Thing average 48 minutes. a focused format where a clear narrative arc and tight preparation matter most.

What guest credentials does The MOST Important Thing typically look for?

Our data rates The MOST Important Thing's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.

Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 11 days ago.

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