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The MHW Mark Podcast

Hosted by MHW · business · EN-US

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About this Podcast:

Welcome to the MHW podcast, bringing you conversations with experts and leaders in the alcoholic beverage industry. Covering topics ranging from selling alcohol online, creating a new brand from scratch, and what you need to know when you start doing business internationally. Hosted by Jimmy Moreland and a rotating cast of cohosts from the folks at MHW .

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Public web form

Booking probability

31%

Guest openness

Selective

80/100
Required Score

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Questions about The MHW Mark Podcast

What is The MHW Mark Podcast about?

Welcome to the MHW podcast, bringing you conversations with experts and leaders in the alcoholic beverage industry. Covering topics ranging from selling alcohol online, creating a new brand from scratch, and what you need to know when you start doing business internationally. Hosted by Jimmy Moreland and a rotating cast of cohosts from the folks at MHW.

Who hosts The MHW Mark Podcast?

The MHW Mark Podcast is hosted by MHW. The show has published 58 episodes to date.

What has The MHW Mark Podcast covered recently?

Recent episodes include "The Surprisingly Non-Straightforward World of Non-Alcoholic Beverage Compliance - with Lindsey Zahn" (29 September 2026, 34 minutes), "Vinexpo Americas Miami - with Julia Locatelli" (21 April 2026, 18 minutes), and "MHW Turns 30" (20 January 2026, 52 minutes).

How often does The MHW Mark Podcast publish?

The MHW Mark Podcast publishes roughly every two weeks, with episodes averaging 37 minutes across 58 episodes.

How hard is it to get booked on The MHW Mark Podcast?

Booking probability for The MHW Mark Podcast is 31%, and the host is rated Selective on guests. The MHW Mark Podcast requires a Pod Score of 80 or higher. The MHW Mark Podcast's contact route on record: public web form.

Who should pitch The MHW Mark Podcast?

The strongest fits for The MHW Mark Podcast are Beverages, Brewing & Distilling and Beer, Wine & Spirits Distribution. The MHW Mark Podcast has a business audience.

About the host

MHW hosts The MHW Mark Podcast, a business podcast with 58 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #57

    The Surprisingly Non-Straightforward World of Non-Alcoholic Beverage Compliance - with Lindsey Zahn

    Sep 29, 202634 min

    As the bev-alc industry adapts to the tastes and trends of younger consumers, the low- and no-alc beverage categories continue to grow. Host Jimmy Moreland and MHW ’s Brigid McCabe chat with alcohol beverage and food...

  • Episode #55

    Vinexpo Americas Miami - with Julia Locatelli

    Apr 21, 202618 min

    Is your 2026 as packed as ours?The MHW team gets back into the podcast studio to preview one of spring’s most exciting events - Vinexpo Americas . Host Jimmy Moreland welcomes cohost Cassidy Poe to chat with Julia...

  • Episode #54

    MHW Turns 30

    Jan 20, 202652 min

    Spirits are high as the MHW team celebrates 30 years of serving clients in the beverage alcohol industry. Host Jimmy Moreland welcomes the largest panel ever assembled on the podcast, including cohosts Brigid McCabe and...

  • Episode #53

    Mezcal is a Woman's World - with Mia Tonelli and Alana Abbitt

    Oct 21, 202539 min

    The mezcal category continues to show striking year-over-year growth. On this episode, we welcome two founders of newer mezcal brands to share their stories of navigating brand development, distribution, compliance, and...

  • Episode #52

    The Bad Idea Factory - with Michelle Ivey

    Oct 7, 202527 min

    On this episode, we're joined by the co-founder of 11C & Company Michelle Ivey . Host Jimmy Moreland and MHW 's head of BrandArc Ian Perez chat about the challenges brands face from ideation to sales and marketing...

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  • Episode #51

    Building Brand Infrastructure Through Partnerships - with Tim Houston

    Sep 23, 202532 min

    New brands face all kinds of challenges, and frequently lack access to tools and talent that more established brands have. MHW 's Brigid McCabe and host Jimmy Moreland connect with Tim Houston , founder of Vertical...

  • Episode #50

    The Power of Connectivity and “So What?” - with Taylor Foxman

    Sep 9, 202543 min

    Let’s talk networking. Whether it’s online or in person; informal or with a professional trade networking group. Host Jimmy Moreland and MHW 's Brigid McCabe chat with The Industry Collective Founder Taylor Foxman to...

  • Episode #49

    Demystifying the Three-Tier System: The Distributor's Perspective - with Allan Carter

    Aug 26, 202543 min

    This week, we're thrilled to bring you a great conversation with Revenue Beverage President Allan Carter . Host Jimmy Moreland and MHW 's Brigid McCabe sat down with Allan to get his perspective on the back end of the...

  • Episode #48

    Making Sense of Google and Other Online Advertising - with Claire Jarrett

    Aug 12, 202533 min

    In this episode, we dive into a topic that may be scary for some brands - Google and other online advertising. To help us make sense of this complex, ever-changing part of your marketing strategy, we’ve brought in a...

  • Episode #47

    Leveraging Your Brand's DEI Story With Authenticity - with Deborah Brenner

    Jul 29, 202549 min

    In this episode, we once again welcome a returning guest for an important discussion on diversity, equity, and inclusion in the beverage alcohol industry. Host Jimmy Moreland and MHW ’s Cassidy Poe chat with Women of...

  • Episode #46

    Go-To-Market Strategies - with Melanie Gbowu

    Jul 15, 202547 min

    And we're back! Host Jimmy Moreland returns with MHW ’s Brigid McCabe and Cassidy Poe to welcome returning guest Melanie Gbowu , Founder of The Victoria Gabriel Agency. The team discusses ideas and strategies for newer...

  • Episode #45

    Sampling Strategy and Acquisitions - with Josh Jacobs

    May 27, 202547 min

    Come along with us as we explore sampling as a marketing strategy. Host Jimmy Moreland and MHW ’s Brigid McCabe welcome Flaviar SVP of Strategic Partnerships Josh Jacobs to talk about how brands can capitalize on this...

  • Episode #44

    Deep Dive on Market Data: RTD Edition - with Jessie Ott

    May 13, 202540 min

    Join us as we once again delve deep into the data weeds. This time we're looking at market data with special attention to RTDs with CrossRoads Solutions Founder and CEO Jessie Ott . Host Jimmy Moreland and MHW 's Brigid...

  • Episode #43

    Demonstrating Brand Authenticity through Philanthropic Partnerships - with PJ Andersson

    May 6, 202525 min

    National Police Week is May 11-17 in the US. Host Jimmy Moreland and MHW 's Brigid McCabe chat with Golden Bay Distillery cofounder and CEO PJ Andersson about his brand's partnership with the National Law Enforcement...

  • Episode #42

    Vinexpo America and Beyond - with Grace Ghazale

    Apr 29, 202520 min

    Vinexpo America is nearly upon us! This annual event will be in Miami on May 7 & 8. Host Jimmy Moreland and MHW's Cassidy Poe chat with Vinexposium Director of Overseas Events Grace Ghazale about what to expect and how...

  • Episode #41

    Breaking into the Category: Mixers & Non-Alcs Part 2 - with Fresh Victor's H Ehrmann

    Apr 1, 202534 min

    Let's talk mixers! Host Jimmy Moreland and MHW's Cassidy Poe chat with H Ehrmann , Executive Vice President of National Accounts and Chief Mixology Officer at Fresh Victor about the value of partnerships, and how...

  • Episode #40

    Control State Deep Dive - with Kristen Cafferata and Maridel Altmann

    Mar 11, 202528 min

    We're getting deep into the weeds with this discussion on control state issues. Brigid McCabe and Cassidy Poe join host Jimmy Moreland for a chat with MHW's Control State Team Manager Kristen Cafferata and Director of...

  • Episode #39

    Breaking into the Category: Mixers & Non-Alcs Part 1 - with Margaheata's Briana Kovacs and Andrew Hirko

    Feb 25, 202538 min

    In this episode, host Jimmy Moreland and MHW's Cassidy Poe are joined by Margaheata Founders Briana Kovacs and Andrew Hirko to talk about their spicy startup simple syrup brand, and how they've leveraged grass roots...

  • Episode #38

    Purity Distillery Case Study - with Tate Troelstrup

    Feb 4, 202543 min

    Join us for a deep dive into Purity Distillery , and how their strategic, almost scientific approach to marketing and growth has rewarded the brand with sustained success. President and CEO Tate Troelstrup shares...

  • Episode #37

    Lessons from the BrandArc Rebrand - with Laura Baddish and Chris Edmunds

    Jan 21, 202545 min

    There's some exciting news afoot at MHW - the program formerly known as Concept-to-Commercialization has undergone a complete rebrand, and program Head Ian Perez , along with Project Manager Michelle Johnson aka MJ join...

Recent guests

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Best industries to pitch The MHW Mark Podcast for

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