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Hosted by Sean Simon · 🇺🇸 US · EN-US · 31 episodes
Established thought leaders with verified media credentials.
The MarTech Matrix Podcast is dedicated to helping brands and agencies discover technology without the hassles and time commitment of lengthy sales calls. There are over 17k MarTech solution on the market, in dozens of categories. Finding the right, best solution can take months from the beginning of the search until selection. This podcast, it’s content, and our platform are designed to help expedite the entire process because time is money and neither is more precious than the other.
Sean Simon hosts The MarTech Matrix, a business show with 31 episodes published.
Last-click says one thing. Your CFO doesn't believe it. Your incrementality test says something else entirely. None of those numbers are wrong — they're just not measuring the same thing. In this episode of Inside the Bl
If you've been part of an ecommerce replatforming project, you already know the feeling. Six months of your life disappear. Your team can't think about anything else. And at the end of it, you're not even sure the new pl
The problem isn't that your marketing isn't working. The problem is you can't prove it. Two years before Pranav Piyush — CEO of Paramark — ever bought anything from True Classic, he was seeing their ads everywhere. YouTu
Your marketing team is investing in technology — but the ROI isn't showing up. Tools go underused. Stacks overlap. Every new rollout feels like dragging people through mud. That's not a vendor problem. It's a structure p
Most ecommerce brands think their retargeting is handled. They're running Criteo or Performance Max, hitting their ROAS targets, and moving on. Here's the problem: their platform is only reaching 15–20% of the visitors w
Most vendor outreach fails before it's even opened. And most demos lose the deal before the second slide. In this episode of The Human Side of MarTech, Sean Simon sits down with Chris Seahorn, Co-founder of Boundless Dig
Most DTC brands aren't losing customers because they stopped caring. They're losing them because they started taking them for granted. Agnes Seville is the Head of Paid Media at Little Sleepies — a fast-growing DTC child
Most brand marketers talk about what tools they use. Sean Agatep talks about why everything has to earn its place on the P&L. Sean is the co-founder and operator of Vincero Watches — a brand he launched in China with his
Most people in MarTech have sat on one side of the table. Thomas Mercier has sat on all of them. Vendor. Agency. Brand. Publisher. Consultant. From Quantcast to OMD to Activision to WildBrain — Thomas has seen how techno
The data warehouse model is 60 years old — and AI is about to expose every flaw in it. In this episode of Inside the Blurb, Sean Simon sits down with Kyle Csik, CEO and co-founder of Adaly, to get into what's actually br
Summary In this conversation, Sean Simon and Matthew Liu delve into the intricacies of customer intelligence and how brands can leverage behavioral data to make informed marketing decisions. They discuss the methodology
Marketers talk about content like it’s oxygen, but most teams are still short of breath. Budgets are tighter, channels keep multiplying, and the demand for high-performing creative never slows down. That’s the backdrop f
In this episode of The MarTech Matrix , Sean Simon sits down with Daina Burnes , CEO & Co-Founder of Bold Metrics , to explore how AI-driven fit intelligence is transforming apparel commerce. Daina shares the origin stor
Episode Summary Most retailers still sell like it’s 1999: flat product photos, isolated PDPs, and generic campaigns that ignore how people actually use what they buy. In this episode of The MarTech Matrix , Sean sits dow
For years, ROAS (Return on Ad Spend) was the go-to metric for performance marketers. It was simple, clear, and instantly gratifying — the higher, the better. But as Mark Deruyter points out in our latest episode of The M
Presented by The MarTech Matrix — a Blurbs production helping marketers find clarity in the chaos of MarTech. No fluff. Just the truth. Summary Marketers have been “data-driven” for years—but mostly by proxies . In this
Podcasting has never been more culturally relevant. Listeners are engaged, loyal, and attentive — yet the channel continues to punch below its weight when it comes to marketing budgets. Despite commanding millions of dai
Welcome to the Martek Matrix, where we delve into the dynamic world of Connected TV (CTV) advertising. Hosted by Sean Simon, alongside industry experts Dan Larkman, CEO of Keen’s Digital, and Rick Egan, owner of Riviera
In this episode of the MarTech Matrix, Sean Simon interviews Arthur Root, CEO of Nostra, discussing the critical importance of site speed for e-commerce brands. Arthur explains how Nostra enhances website performance thr
Takeaways Pixels are broken. Nearly half of online conversions (42%) go untracked due to blockers, privacy settings, and attribution window limitations. Sales aren’t just on your site. 40% of eCommerce sales happen off-s
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The MarTech Matrix is hosted by Sean Simon. The show is categorised under business (marketing) and has published 31 episodes.
The MarTech Matrix has published 31 episodes.
The MarTech Matrix regularly covers business, marketing. It sits in the business category, with a marketing focus.
The MarTech Matrix is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The MarTech Matrix hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The MarTech Matrix average 42 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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