Sep 3, 202619 min
In this raw session, Joe Blackburn and Jason Croft dissect one of the most dangerous traps modern entrepreneurs face: access to infinite answers but zero transformation. Fresh off The Lion's latest in-person intensive...
business
The Lion's Edge
Hosted by Joe Blackburn and Jason Croft · business · EN
About this Podcast:
You mastered the current game... but know you're built for more.The Lion's Edge is where elite performers come to sharpen their teeth. Hosted by Joe Blackburn (who led 140+ advisors managing $17B at Merrill Lynch) and Jason Croft (who transforms "unknown experts" into market authorities).Each week, they reveal the raw, unfiltered strategies that help successful professionals:• Break free from the golden handcuffs• Build sustainable wealth without family sacrifice• Recapture their killer instinct• Access opportunities most leaders never seeThis isn't just content. This is your Edge.
Pitch Analysis
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Contact path
Verified email
Booking probability
31%
Guest openness
Selective
80/100
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Signup to Generate a PitchQuestions about The Lion's Edge
What is The Lion's Edge about?
You mastered the current game... but know you're built for more. The Lion's Edge is where elite performers come to sharpen their teeth.
Who hosts The Lion's Edge?
The Lion's Edge is hosted by Joe Blackburn and Jason Croft. The show has published 28 episodes to date.
What has The Lion's Edge covered recently?
Recent episodes include "Ep28 Unreasonable Urgency: How to Outpace a World That's Drowning You in Noise" (3 September 2026, 19 minutes), "Ep27 Rich Bales: How to Move Upmarket, Build Stickier Clients, and Become the Glue in Your Industry" (22 June 2026, 42 minutes), and "Ep26 Tyler Bloom: From Growing Grass to Breaking Seven Figures in Golf Recruiting" (28 April 2026, 49 minutes).
How often does The Lion's Edge publish?
The Lion's Edge publishes roughly every two weeks, with episodes averaging 27 minutes across 28 episodes.
How hard is it to get booked on The Lion's Edge?
Booking probability for The Lion's Edge is 31%, and the host is rated Selective on guests. The Lion's Edge requires a Pod Score of 80 or higher. The Lion's Edge's contact route on record: verified email.
Who should pitch The Lion's Edge?
The strongest fits for The Lion's Edge are Business & Management Consulting and Investment Banking & Trading. The Lion's Edge has a business audience.
About the host
Joe Blackburn and Jason Croft hosts The Lion's Edge, a business podcast with 28 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #27
Ep27 Rich Bales: How to Move Upmarket, Build Stickier Clients, and Become the Glue in Your Industry
Jun 22, 202642 minIn this conversation, Joe Blackburn, Jason Croft, and Rich Bales of Avanti Group unpack what it looks like to walk away from medical device sales, move to a new city, and build an insurance practice that operates...
Apr 28, 202649 minIn this conversation, Joe Blackburn, Jason Croft, and Tyler Bloom dig into what it actually takes to walk away from a six-figure salary in the middle of a pandemic and carve out a position in one of the most niche...
Apr 15, 202645 minIn this raw and unfiltered episode of The Lion's Edge, hosts Joe Blackburn and Jason Croft sit down with Sam and Paige Thomas to uncover how a self-taught goldsmith with zero business experience went from sleeping on...
Episode #24
Ep24 Gary D Cook—The Accidental Landlord: How One Mechanic Built 100+ Units by Never Hearing "No"
Apr 7, 202640 minGary D Cook didn't set out to become a real estate investor. He just bought some houses to get a storage facility... and the bank kept saying yes. In this episode, Joe Blackburn and Jason Croft sit down with Gary to...
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Mar 23, 202624 minIn the latest episode of The Lion's Edge, Joe Blackburn and Jason Croft tackle one of the most gut-wrenching dilemmas every growing entrepreneur faces: how to move upmarket without abandoning the clients who got you...
Episode #22
Ep22 Stop Solving Fake Problems: How to Identify What's Actually Killing Your Business Growth
Mar 16, 202624 minIn this raw conversation, Joe Blackburn and Jason Croft expose the hidden time-wasters that keep business owners spinning their wheels instead of growing. Joe reveals his "Rubber vs. Glass" framework for identifying...
Feb 11, 202620 minJoe Blackburn and Jason Croft cut through the AI hype to reveal where business owners should actually focus their energy in 2026. Joe challenges the mainstream narrative by asking the question nobody else is asking...
Episode #20
Ep20 Moving Upmarket Changes Everything
Jan 22, 202625 minYou're wasting your time grinding for clients who treat every dollar like their last. In this episode, Joe breaks down why moving upmarket isn't just some bougie strategy - it's survival. He'll walk you through the...
Jan 22, 202627 minMost people think they're "hungry" for success. They're lying to themselves. And Joe Blackburn's about to call out exactly why that comfort zone is gonna bite you in the ass when you hit your 50s and 60s. In this...
Nov 11, 202530 minJoe Blackburn and Jason Croft rip apart the biggest lie in entrepreneurship... That "hustle harder" is the path to scaling past 7 figures. Spoiler: It's not. In this episode, you'll learn: • Why the entrepreneurs making...
Oct 28, 202522 minJoe Blackburn and Jason Croft tackle the most controversial topic in the entrepreneurial world... When is it OKAY to sacrifice balance for success? In this raw, unfiltered episode, you'll discover: • How to reframe...
Oct 14, 202520 minWith Q4 in full swing and 2026 around the corner, Joe Blackburn and Jason Croft cut through the noise to reveal the three critical areas that will actually move the needle in your business—right now. Joe brings his...
Episode #15
Ep15 The $10 Million Reality Check: Why You're Hosed If You Don't Change Your Money Game NOW
Sep 21, 202520 minMost people are living in a financial fantasy. They think they'll retire at 65 with a million bucks and cruise into the sunset. Here's the brutal truth... You're probably gonna live to 130. (Yeah, you read that right.)...
Sep 10, 202521 minJoe Blackburn tears apart the biggest lie entrepreneurs tell themselves... That they can somehow skip the hard work and jump straight to "passive income." Spoiler alert: It's bullshit. In this no-holds-barred episode...
Sep 2, 202523 minMost entrepreneurs are sitting around waiting for someone else to give them permission to win. Their spouse. Their parents. Their friends. The market. Even themselves. But here's the brutal truth... Permission isn't...
Aug 21, 202536 minJoe Blackburn just crushed his biggest mastermind event yet. 28 entrepreneurs in the room... and what came out of it will change how you think about building wealth. Because while everyone's worried about AI taking...
Aug 11, 202517 minJoe Blackburn drops some uncomfortable truths about pricing that'll make you squirm in your seat. If you've been racing to the bottom on price because you're scared nobody will pay what you're worth... this episode will...
Episode #10
Ep10 When Trying Too Hard Burns Down Your Business (And How to Stop Creating Your Own Fires)
Jul 25, 202523 minEver spent days losing your mind over something that turned out to be... nothing? Joe did. A simple camera setup issue turned into a 2-day rage spiral that consumed his entire world. Wrong cord. Wrong port. That's it...
Jul 14, 202522 minMost business owners spend their days griping about their "bad hires." Meanwhile... The smart ones are busy turning their existing team into profit machines. In this episode, Joe Blackburn drops some harsh truths about...
Recent guests
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