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Hosted by Michael Katz · 🇺🇸 US · EN · 461 episodes
Established thought leaders with verified media credentials.
"Michael Katz's Likeable Expert Gazette focuses on helping professional service firms get more clients, more easily. It's published every other Friday."
Michael Katz hosts The Likeable Expert Podcast, a business show with 461 episodes published.
There are a lot of advantages to being a large company. Freedom to experiment is not one of them. As a small professional service firm or solo, if you are not taking advantage of your natural advantage, you are missing o
Today's newsletter focuses on business problems ... and making sure you are applying the correct solutions. It is, however, maybe the longest newsletter I've ever written. So if you are one of those, "I'm too busy to rea
Getting clients is important. But holding onto them – for a long, long time – matters just as much. Today's newsletter, after an opening story that, between you and me, goes on quite a bit longer than necessary, explains
Business is about creating something of value so that others will pay for it. Understandably, that leads professionals to mostly focus on minimizing cost while maximizing revenue. In practice, it's a bit more complicated
I received an unwelcome surprise this week. Fortunately, nothing super-serious. Still, as today's newsletter explains, a good reminder of the importance of planning for occasional hiccups in our respective businesses.
Running a business can feel overwhelming. So much to know and do and think about. The solution? Get a job. I'm kidding; don't do that. Instead, figure out what really matters and stop worrying about the rest.
People like us – small professional service providers and independents – live in a word-of-mouth world. Much of our marketing occurs informally and without warning as we move throughout the day. Which means, as today's n
Do you use much automation in your work? Me too. It's pretty much a necessity for small firms and solos. But at some point, too much of it defeats the purpose. Today's newsletter explains.
Who's your perfect client? If you said "everyone," today's newsletter is for you.
I never raise my fees. Really? Okay, no, not exactly. But sort of. Read on for more. Read off for less.
This is issue #600. Only 400 more to go and you have my permission to unsubscribe. Speaking of which, if you publish a newsletter, you've probably noticed the statistics made available by your email marketing vendor (Mai
Here's a little marketing secret for us small professional service providers and solos: Consistency matters more than perfection. And yet, lots (lots) of individuals and even small firms pause their marketing when things
We humans do many things that seemingly serve little practical purpose (insert your own Congress joke here). And yet, since that's a big part of what makes us human in the first place, taking deliberate steps to incorpor
Today's newsletter takes a look at a question that has plagued the working person since the beginning of time: Will they know I am lying if I take Friday as a sick day? Ha, ha, I am kidding. They will definitely know. Ra
It may seem logical to copy "the big guys" when putting together your own marketing approach. After all, they are big and successful; they must know what they are doing, right? Well, yes... but. What works for them doesn
Today's newsletter is about AI and the negative impact it is having on our collective ability to think and communicate. Granted, it's a bit longer than usual. So if you want to be ironic, feel free to copy and paste it i
For any business, everything visible to the outside world falls under the heading of "marketing. But it shouldn't be random. Today's newsletter explains how the things you choose to share can have a big impact on your su
This is issue number 593. Seven more and I get a toaster. Today we talk about luck – and why you want to ignore it when building your business.
Most of the time, I offer suggestions about marketing things I think you should do. In today's newsletter, I share two recommendations of things you should not do.
Are you passionate about the work you do? I'm glad. But the thing is, nobody but you really cares. In today's newsletter I explain why what you are especially good at – not what you love to do – is the shortest path to e
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The Likeable Expert Podcast is hosted by Michael Katz. The show is categorised under business (marketing) and has published 461 episodes.
The Likeable Expert Podcast has published 461 episodes.
The Likeable Expert Podcast regularly covers business, marketing. It sits in the business category, with a marketing focus.
The Likeable Expert Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Likeable Expert Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Likeable Expert Podcast average 6 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Likeable Expert Podcast's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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