Hosted by Kevin C. Whelan · 🇺🇸 US · EN · 202 episodes
Established thought leaders with verified media credentials.
A podcast helping independent marketers how to build a leveraged and profitable practice.(This podcast was formerly named Mindshare Radio)
Kevin C. Whelan hosts How to Sell Advice, a business show with 202 episodes published.
In this episode, Jordan and I talk about his transition from freelancer to strategist, how he found his niche working with Amish farmers, and more. • Transitioning from freelancer to strategist (and the steps he took in
I recently interviewed Reza Saeedi —a marketing strategist and former Director of Marketing at On Deck—about his transition from employee to marketing advisor to employee again with advising as a side venture. In this ep
So, you want to publish content to attract clients. Do you start a blog? Hammer out posts on LinkedIn every day? Start a YouTube channel? A podcast? Good question. I get asked it a lot. In fact, someone in Mindshare aske
I recently had the privilege of interviewing Brad Hussey—a former web designer turned creator, educator, and community builder. In this episode, we talk about things like: How he made the leap from employee to full-time
The other week, I chatted with former software consultant turned CRM SaaS owner, Reuben Swartz about how to do sales in a way that doesn't feel like selling and instead sets up your relationships for success. In this epi
Do you have a proprietary framework or methodology you can build an entire business around? I recently recorded a podcast with Billy Broas, a copywriter, advisor, and educator who has built a business around his propriet
I recently decided to rebrand the Mindshare franchise (can I call it that?). Listen in for all the details! —kw
Do you focus much on optimizing your website for search engines? Personally, I don’t really do much beyond the basic best practices. My strategy has been more focused on email, social media, and Golden Goose tactics to b
A few weeks ago, I invited Mindshare member and long-time marketing consultant, Mark Evans , to talk shop with me about the business of marketing consulting and fractional CMO work. This was a really fun episode. We went
The other day, I replied to a Twitter friend's (@RodBurkert) open question : My question: What is the 'right next best thing' you should do to create the biggest leverage and productivity boost for your practice? I repli
It's easy to believe that as advisors, we get paid to have all the answers. We feel like to add value, we need to be able to tell people what to do. What if instead, our value came from things like: Asking good questions
I recently interviewed Kevan Lee, the former VP of Marketing at Buffer and currently Senior VP of Marketing at Oyster . Kevan is a wealth of knowledge when it comes to leading tech startups to significant growth. To give
You may be a rock star when it comes to marketing your clients' business. But when it comes to your own, it might be an entirely different story. And you know what? That doesn't make you a bad marketer. It's incredibly h
What if the way to get your emails read and subscribers to stay subscribed was to lower the bar a little? Not in terms of quality, necessarily. But in terms of format or type. Instead of trying to write a grand theory of
The most successful businesses have a high degree of customer-centricity. Think Amazon or Google—they're absolutely relentless about the customer experience. And in the consulting world, the most successful advisors are
The odds of you succeeding with new ventures or ideas out of the gate is low. It’s not fun but it’s true. Even if your idea is good, it might be adjacent to the one the market wants. A small set of tweaks and iterations
Do you ever stop to wonder what it is we are really selling as consultants? Are we selling a website, strategy, or brand identity? Yes... and no. Those are features of our work. And people don't really buy features. Mayb
It's incredibly easy to get sucked into being an employee-like figure when you do fractional leadership work. When I first got started as a fractional CMO, I basically had two part-time jobs. The money was good but I wor
This post originally appeared at https://kevin.me/ways You can think about niching in a lot of ways. In many cases, the tighter you go, the easier it can be to sell what you offer. People are swimming in options, they wa
I don't position myself as a fractional CMO. I might have a fractional CMO service . Or in a sales conversation, I may say that I'm like having a part-time CMO on your team. But I don't call myself a fractional CMO as my
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
How to Sell Advice has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
How to Sell Advice is hosted by Kevin C. Whelan. The show is categorised under business (marketing) and has published 202 episodes.
How to Sell Advice has published 202 episodes.
How to Sell Advice regularly covers business, marketing. It sits in the business category, with a marketing focus.
How to Sell Advice is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
How to Sell Advice hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of How to Sell Advice average 30 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates How to Sell Advice's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 7 days ago.
