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Hosted by Colter Johnson · 🇺🇸 US · EN-US · 148 episodes
Established thought leaders with verified media credentials.
Where we talk about how to upgrade your thinking- so you can write more policies and make those policies worth more- all while having a bigger impact on those around you.Learn more at https://insurancesalespro.org/teamledlifesales
Colter Johnson hosts The Life Insurance Training Show, a business show with 148 episodes published.
Your team is writing all the auto and home. But they're still not writing the life insurance, are they? Here's why. It's not because they don't care. It's not because they don't know life insurance matters. And it's defi
For three years, I wrote 0-1 life policies per month as a P&C producer. I was bringing it up on every call. But I was still getting shut down. Then I changed one thing. I stopped asking if customers wanted life insurance
Most P&C agency owners don't have a life insurance lead problem. They have a conversation problem. In this video, I break down the math behind a typical $3 million P&C book of business and show why your agency is probabl
If your P&C team won't bring up life insurance, it's not because they don't care. It's because they've been taught to lead with the full life needs analysis… and that approach feels salesy to them and overwhelming to the
Most P&C agency owners know there's money sitting in their book. Life insurance commissions. Bonuses they used to count on. Cross-sell revenue just sitting there... unconverted. The problem? Their team isn't capturing it
Most agency owners try to get their team writing more life by giving them more life insurance training. That's part of the problem. In most agencies, the life sale doesn't die because the producer forgot what term insura
Most producers think they have a closing problem with life insurance. They don't. They have an opening problem. When you lead with the product ("where do you have your life insurance?"), you set yourself up for every obj
Most P&C agencies are sitting on a six-figure life insurance opportunity and don't even know it. You've got the lead flow. You've got the book. People already trust you. The problem isn't the opportunity. It's that the s
70-80% of insurance shoppers start their buying journey online — without ever talking to an agent. That's not a warning. That's already happening. In this episode, I break down why AI will win the speed game and the conv
Your customers didn't call you for life insurance. They called for auto and home. So why are you pitching it like a separate conversation? In this episode, I break down the exact four-step framework I used to make life i
Your team is walking past life insurance sales every single day… they just don't know it. In this episode, I break down the 7 high-leverage moments that happen in every P&C agency where life insurance practically sells i
If you're a P&C producer or agent and life insurance conversations feel awkward, forced, or like you're being pushy — it's not a you problem. It's a design problem. In this episode, I break down why most agencies struggl
The insurance industry has been lying to you — telling you that if you can't sell the "right" amount of life insurance, don't sell anything at all. Meanwhile, families are left with $8,000 in savings and a GoFundMe page.
In this episode, I break down why "just ask more" is the worst advice you can give your team when it comes to selling life insurance in a P&C agency — and what to do instead. I unpack why asking without strategy kills co
Your auto renewals aren't just policy updates—they're your most predictable life insurance opportunity. In this episode, I break down the exact framework I used to turn routine renewal calls into consistent life insuranc
Most producers freeze when they hear "I have it through work" or "I can't afford it." In this episode, I'm breaking down the exact scripts and framework I used to handle the 7 most common life insurance objections in P&C
In this episode, I break down the EXACT system that took me from $35K to $100K to $151K in life insurance premium. Issuance reviews. Most agents write a policy and move on to the next thing — and they're leaving SO much
In this episode, we break down why you're sitting on a gold mine and leaving 60-70% of your revenue on the table. Every quote you run is a life insurance opportunity, but most P&C agents bolt it on at the end after the c
Download the One Call Coverage Close Script FREE: https://insurancesalespro.org/opt-in-occc Want me to help your producers implement this? I will train, role play with, and hold your producers accountable: https://insura
This week, we're breaking down the classic “I have life insurance through work” objection and giving you the exact questions and language to move the conversation forward without feeling pushy. You’ll learn why customers
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The Life Insurance Training Show is hosted by Colter Johnson. The show is categorised under business (careers) and has published 148 episodes.
The Life Insurance Training Show has published 148 episodes.
The Life Insurance Training Show regularly covers business, careers. It sits in the business category, with a careers focus.
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Episodes of The Life Insurance Training Show average 21 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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