The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
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Contact path
Verified email
Booking probability
34%
Guest openness
Selective
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Signup to Generate a PitchThe Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands.
Recent episodes include "Why Marketing Leaders Should Question the Loyalty They Expect Of Customers" (22 October 2026, 19 minutes), "Are We Making Advertising for Algorithms or for People?" (28 August 2026, 69 minutes), and "Why Influencer Marketing Works for Some Brands and Fails for Others" (16 July 2026, 71 minutes).
The Lead Creative publishes roughly monthly, with episodes averaging 44 minutes.
Booking probability for The Lead Creative is 34%, and the host is rated Selective on guests. The Lead Creative requires a Pod Score of 80 or higher. The Lead Creative's contact route on record: verified email.
The strongest fits for The Lead Creative are Marketing, Advertising & PR. The Lead Creative has a business audience.
The Lead Creative is a business podcast.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #5
If your team can produce content faster, what keeps it distinctly yours? Dawn Rowlands, CEO of dentsu Africa, discusses the importance of data quality and adaptable design systems with Mongezi Mtati on The Lead...
Algorithms optimise towards the familiar. Brands, however, need to be remembered for something distinctive. In this episode of The Lead Creative’s Marketers’ Brief series, Refilwe Maluleke, Executive Head of Marketing...
Episode #1
Influencer marketing investment is growing, but consumer trust remains uneven. What separates creator partnerships that build brands from those that generate a brief spike in attention and disappear? In this episode of...
Episode #14
AI may be changing advertising, but is it really the industry's biggest challenge? In this episode, Mongezi Mtati sits down with Alistair King, co-founder of former King James, creative at large and Vice-Chairperson of...
Episode #13
In this episode of The Lead Creative , Mongezi Mtati speaks to Chris Botha, MD of Park Advertising, about why brands are playing it safe and what it’s costing them. He shares his perspective on the tension between data...
Episode #12
CMOs are balancing speed, AI and increasing complexity while trying to keep brands distinctive and relevant. In this episode of Marketers’ Brief on The Lead Creative, Abey Mokgwatsane, CMO of Investec, and Jessica...
Marketing has never had more tools. But has it ever had less patience? In this episode of The Lead Creative , host Mongezi Mtati engages with Dale Hefer, CEO of the Nedbank IMC Conference , which welcomed over 3,300...
Episode #10
As AI-generated answers and generative engines reshape how brands are discovered, marketing teams are forced to rethink visibility, experimentation and partnership. In this episode of our awards series, Mongezi Mtati...
Episode #9
Lindy-Lou Alexander, CEO of WPP OpenX Africa, shares how global brands like Coca-Cola stay relevant across Africa’s diverse markets. Working with The Coca-Cola Company in 54 African countries, Lindy-Lou operates at the...
A conversation with Suhayl Limbada, CMO of KFC Thailand, on mirroring culture, earning creative bravery and building global work that resonates locally. From Let There Be Cake to Cannes Lions wins, this episode...
Episode #7
What does it take to build a challenger brand with integrity in a market dominated by global players? In this episode of The Lead Creative , Mongezi Mtati talks to the founder and CEO of Desert Salt, Samantha Skyring...
Episode #6
Marketing effectiveness is under pressure as short-term metrics continue to shape decision-making. Recorded at the Effie Awards South Africa as part of The Lead Creative Effies Series , this conversation with Gillian...
Episode #5
What separates effective marketing from short-term noise? Recorded at the Effie Awards South Africa, this conversation with Thami Majola, Executive Head of Brands and Communications at Vodacom, unpacks advertising...
Episode #4
Simple work is often the hardest to make. In this episode, Kenosi Matsebatlela, Head of Marketing for Vaseline, and Tumi Moutlana, Creative Director at VML, share how trust shaped the Mntana Ka Gogo piece. We explore...
Episode #3
Advertising faces a growing challenge: too much work is created to avoid failure rather than pursue meaningful success. In this episode, creative consultant and Number 10 founder Ahmed Tilly breaks down why this mindset...
Episode #2
How do heritage brands stay relevant in a world full of choice? At the Effie Awards South Africa, we sat down with Arpan Sur, CMO of the Sub-Saharan Africa Business Unit at Mondelez, to discuss marketing effectiveness...
The challenge for many leading brands is staying relevant in categories where functional claims and pricing pressure can erode brand value. As part of our Effie Awards South Africa series, which explores marketing and...
Episode #18
How do we ensure that marketing has a seat at the business table? That’s one of the questions explored with Brian Yuyi, CEO of the Marketing Association of South Africa (MASA), in this episode of The Lead Creative...
Episode #17
Brands grow through trust and shared ambition. Pete Case, CEO and Creative Chairman of Ogilvy South Africa, joins The Lead Creative to discuss how long-term client–agency partnerships help brands like Volkswagen, KFC...
Advertising needs more than good creative; it needs solid measurement. Oresti Patricios, CEO of Ornico , has spent over 40 years tracking how advertising, marketing and PR drive business growth. “The basics haven’t...
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