Loading…
Hosted by Mongezi Mtati · 🇺🇸 US · EN · 113 episodes
Established thought leaders with verified media credentials.
The Lead Creative podcast hosts a series of conversations with great minds behind some of the leading brands, businesses, organisations and top ideas that we all love. From advertising thought leaders, forward-thinking brand leaders, innovative digital marketing minds to content creators - the podcast gives into what makes the world engage with some of the top brands. Founded and hosted by Mongezi Mtati, the podcast shares analysis, trends, and strategic intelligence.
Mongezi Mtati hosts The Lead Creative, a business show with 113 episodes published.
Influencer marketing investment is growing, but consumer trust remains uneven. What separates creator partnerships that build brands from those that generate a brief spike in attention and disappear? In this episode of T
AI may be changing advertising, but is it really the industry's biggest challenge? In this episode, Mongezi Mtati sits down with Alistair King, co-founder of former King James, creative at large and Vice-Chairperson of t
In this episode of The Lead Creative , Mongezi Mtati speaks to Chris Botha, MD of Park Advertising, about why brands are playing it safe and what it’s costing them. He shares his perspective on the tension between data a
CMOs are balancing speed, AI and increasing complexity while trying to keep brands distinctive and relevant. In this episode of Marketers’ Brief on The Lead Creative, Abey Mokgwatsane, CMO of Investec, and Jessica Wheele
Marketing has never had more tools. But has it ever had less patience? In this episode of The Lead Creative , host Mongezi Mtati engages with Dale Hefer, CEO of the Nedbank IMC Conference , which welcomed over 3,300 dele
As AI-generated answers and generative engines reshape how brands are discovered, marketing teams are forced to rethink visibility, experimentation and partnership. In this episode of our awards series, Mongezi Mtati and
Lindy-Lou Alexander, CEO of WPP OpenX Africa, shares how global brands like Coca-Cola stay relevant across Africa’s diverse markets. Working with The Coca-Cola Company in 54 African countries, Lindy-Lou operates at the i
A conversation with Suhayl Limbada, CMO of KFC Thailand, on mirroring culture, earning creative bravery and building global work that resonates locally. From Let There Be Cake to Cannes Lions wins, this episode completes
What does it take to build a challenger brand with integrity in a market dominated by global players? In this episode of The Lead Creative , Mongezi Mtati talks to the founder and CEO of Desert Salt, Samantha Skyring, ab
Marketing effectiveness is under pressure as short-term metrics continue to shape decision-making. Recorded at the Effie Awards South Africa as part of The Lead Creative Effies Series , this conversation with Gillian Rig
What separates effective marketing from short-term noise? Recorded at the Effie Awards South Africa, this conversation with Thami Majola, Executive Head of Brands and Communications at Vodacom, unpacks advertising effect
Simple work is often the hardest to make. In this episode, Kenosi Matsebatlela, Head of Marketing for Vaseline, and Tumi Moutlana, Creative Director at VML, share how trust shaped the Mntana Ka Gogo piece. We explore why
Advertising faces a growing challenge: too much work is created to avoid failure rather than pursue meaningful success. In this episode, creative consultant and Number 10 founder Ahmed Tilly breaks down why this mindset
How do heritage brands stay relevant in a world full of choice? At the Effie Awards South Africa, we sat down with Arpan Sur, CMO of the Sub-Saharan Africa Business Unit at Mondelez, to discuss marketing effectiveness, c
The challenge for many leading brands is staying relevant in categories where functional claims and pricing pressure can erode brand value. As part of our Effie Awards South Africa series, which explores marketing and ad
How do we ensure that marketing has a seat at the business table? That’s one of the questions explored with Brian Yuyi, CEO of the Marketing Association of South Africa (MASA), in this episode of The Lead Creative record
Brands grow through trust and shared ambition. Pete Case, CEO and Creative Chairman of Ogilvy South Africa, joins The Lead Creative to discuss how long-term client–agency partnerships help brands like Volkswagen, KFC, Au
Advertising needs more than good creative; it needs solid measurement. Oresti Patricios, CEO of Ornico , has spent over 40 years tracking how advertising, marketing and PR drive business growth. “The basics haven’t chang
In our IMC Conference series, we reconnected with Dr Pepe Marais, Co-Founder and Group Chief Creative Officer of Joe Public, two years after our last conversation. He believes the industry remains “trapped in the busynes
At the IMC Conference, Preetesh Sewraj, CEO of The Loeries, joined Mongezi Mtati to discuss whether the creative industry has too many awards, echoing the same sentiment shared by Chris Borain, CEO of IAB South Africa an
Sponsor detection runs nightly. Check back soon.
No public pitch examples yet for this show.
Generate your own personalised pitchBased on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
The Lead Creative has a verified contact on file. Create a free PitchCentric account to access it and generate a personalised pitch in seconds. Research at least 3 recent episodes first and lead with a specific angle that serves their business audience.
The Lead Creative is hosted by Mongezi Mtati. The show is categorised under business (marketing) and has published 113 episodes.
The Lead Creative has published 113 episodes.
The Lead Creative regularly covers business, marketing, society. It sits in the business category, with a marketing focus.
The Lead Creative is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Lead Creative hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Lead Creative average 42 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Lead Creative's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 5 days ago.