business
Hosted by Dan Ralphs and Aaron Suttenfield · business · EN-US
We believe that every college drop out, accidental entrepreneur and lawn mowing maven can become a wildly successful CEO. Every week we will discuss how to increase profitability while simultaneously spending less time and having fewer headaches. Join 7-figure business coach, Dan Ralphs and life long lawn care CEO, Aaron Suttenfield to chart your course to becoming a $1M lawn care CEO.
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Contact path
Verified email
Booking probability
41%
Guest openness
Selective
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Signup to Generate a PitchWe believe that every college drop out, accidental entrepreneur and lawn mowing maven can become a wildly successful CEO. Every week we will discuss how to increase profitability while simultaneously spending less time and having fewer headaches.
The Lawn Care CEO is hosted by Dan Ralphs and Aaron Suttenfield. The show has published 63 episodes to date.
Recent episodes include "The Lies Lawn Care Owners Tell Themselves" (30 October 2026, 40 minutes), "The Rhythms That Build Million-Dollar Companies" (16 October 2026, 39 minutes), and "From Solo Operator to $10M, The Roadmap" (25 September 2026, 61 minutes).
The Lawn Care CEO publishes roughly every two weeks, with episodes averaging 55 minutes across 63 episodes.
Booking probability for The Lawn Care CEO is 41%, and the host is rated Selective on guests. The Lawn Care CEO requires a Pod Score of 80 or higher. The Lawn Care CEO's contact route on record: verified email.
The strongest fits for The Lawn Care CEO are Cleaning, Pest Control & Landscaping. The Lawn Care CEO has a business audience.
Dan Ralphs and Aaron Suttenfield hosts The Lawn Care CEO, a business podcast with 63 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #21
Send us Fan Mail You’re not stuck because of the market. You’re not stuck because of your employees. You’re not stuck because you can’t find good help or afford marketing. You’re stuck because of what you believe. In...
Episode #20
Send us Fan Mail At the end of a three-day leadership conference, after hours of talk on finance, hiring, culture, and strategy, the CEO stood up and said: “If you only take two things home — install the vision. And...
Episode #19
Send us Fan Mail 80% of lawn care businesses never break $200,000. Only 5% ever make it past $800,000. And most of the ones who get stuck aren't there because of their market, their equipment, or their competition...
Episode #18
Send us Fan Mail Most lawn care owners order chemicals when they need them, build programs on the fly, and wonder why they're always scrambling. The ones building $1 million, $2 million, $3 million fertilization and...
Episode #17
Send us Fan Mail Dan walked into a $5 million lawn care company and asked every leader the same question. "What is winning for you?" Most of them couldn't answer it. They knew their tasks. They knew their...
Episode #16
Send us Fan Mail A garage door repairman showed up, fixed the spring, and charged $250. Dan Ralphs paid him — and then told him he should have charged double. Not because Dan wanted to pay more. Because the repairman...
Episode #15
Send us Fan Mail You don't have a marketing problem. You have a conversion problem. And until you fix it, every dollar you spend on ads is half as effective as it should be. In this episode, Dan Ralphs introduces Jordan...
Episode #14
Send us Fan Mail Four employees showed up to a restaurant on a Saturday night — on their own time, without being asked, without getting paid. They identified a problem with underperforming team members, debated...
Episode #13
Send us Fan Mail If someone asked you right now — "Are you a person of integrity?" — you'd probably say yes. Most people do. And most people are wrong. In this episode, Dan Ralphs shares the most important leadership...
Episode #12
Send us Fan Mail You worked all year. You stayed busy. You kept the trucks rolling and the crews moving. And at the end of December, you looked at your bank account — and there was nothing there. This is the episode for...
Episode #11
Send us Fan Mail Every company in Kansas City said HOAs were a nightmare. Too many homeowners. Too many opinions. Too much headache for too little money. Justin Simpson heard all of it — and built a $5 million company...
Episode #10
Send us Fan Mail There's a ceiling that stops almost every lawn care company somewhere between $3 million and $4 million. Most owners blame the market. They blame their team. They blame their leads or their pricing or...
Episode #9
Send us Fan Mail Dan Ralphs has spent 35 years studying leadership. Coaching businesses. Watching companies scale and stall and scale again. And after all of it, he keeps coming back to one framework — five tiers of...
Episode #8
Send us Fan Mail 23% growth. Net profit doubled. $1.5 million in revenue. No advertising budget. Jason James of Turf 212 in Greenville, South Carolina is doing something most lawn care owners think is impossible —...
Episode #7
Send us Fan Mail Right now, someone in your town just typed "lawn care near me" into Google. Three names showed up. Yours wasn't one of them. They picked somebody else. They scheduled. They paid. And that company didn't...
Episode #6
Send us Fan Mail Aaron Suttonfield watched his close rate fall from the low 50s all the way down to 33% — and he knew marketing wasn't going to save him. So he fixed the thing closest to cash first: his sales process...
Episode #5
Send us Fan Mail You can hit $2M in revenue, collect 1,900 five-star reviews, and still be one resignation away from watching it all fall apart. That's not a hypothetical. That's Kyle Flanagan's story. Kyle built Lawn...
Episode #4
Send us Fan Mail Dan skipped church to help a buddy plan a pest control business — and ended up laying out the exact blueprint every lawn care business owner needs to build a scalable, profitable company. In this...
Episode #3
Send us Fan Mail There is a reason why some leaders make it look easy but the truth is that it isn’t what is going on in their business but something else. In this mindset shifting episode, we will show you why...
Episode #2
Send us Fan Mail How do you scale a turf business fast without burning out or guessing your way through it? Will Hall, founder of Hippo Turf Care, shares how he went from 89 clients to nearly 800 in just two years...
Recent guests on The Lawn Care CEO. Study who booked and why before you pitch.
Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential, Carr, Riggs, and Ingram
President, The Center for Generational Kinetics
President & CEO of the Rock & Roll Hall of Fame, The Rock and Roll Hall of Fame and Museum
Complete Lawn Care
PitchCentric classifies The Lawn Care CEO under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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