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Hosted by Ezra McCarthy · 🇺🇸 US · EN · 150 episodes
Established thought leaders with verified media credentials.
Welcome to Lawn Care Blueprint! This podcast is for lawn and landscape professionals who are ready to grow their business. Whether you're looking to scale from six to seven figures or need actionable steps to grow, this is the right place.Each episode provides tips, stories, and ideas to help you stand out, generate more leads, and build a strong online brand. Our guests and episodes serve as a blueprint, offering practical strategies to take your business to the next level.Tune in now to start learning and gaining valuable insights to grow your business!
Ezra McCarthy hosts Lawn Care Blueprint, a business show with 150 episodes published.
When was the last time your mailbox was actually full? Direct mail volume has dropped nearly 28% in a decade, and that empty space is your opportunity. Ezra and Wena break down how postcards, door hangers, yard signs, an
What happens when you build a program around every customer's preferences instead of your own system? Caitlin Schlichting, co-founder of Spraye, has watched hundreds of lawn treatment companies scale or stall. The patter
Why would a buyer pay more for a business with lower margins? Nick Bartolo, founder of Essential Partners, pulls back the curtain on how private equity actually values fertilization and lawn care companies. He covers EBI
What happens when most searches never send anyone to your website? Ezra unpacks the three shifts reshaping local search in 2026: AI overviews answering questions before a click, local service ads pushing organic results
What if your next big revenue jump is already sitting in your CRM? Ezra breaks down the 30-day upsell sprint: one strong offer, sent to the people who already trust you, across six to seven touches. You'll learn why reac
What happens when a client's angry neighbor turns violent over a tire mark? John Pajak opens up about the day that ended a service relationship, then digs into the numbers most owners avoid: why million-dollar revenue ca
What does it mean when the P&L says you're winning but the bank account says otherwise? Carson Jones of Green Industry Masterminds explains how landscaping companies collapse while showing healthy margins, the card-on-fi
Why can one lawn care company charge $80 a mow while the guy next door fights for $45? Alexia Lynn of Visual Vibe Design breaks down how logos, colors, trucks, and websites do the selling before a proposal goes out. We g
️ What happens when the man behind Profit First joins the show? Mike Michalowicz shares how he built and sold two companies before 35, lost it all, and rebuilt from a moment involving his daughter's piggy bank. He breaks
🚜 What is the strangest thing that can happen when you are hiring in a town with two gas stations and a Dollar General? Tiffany and Jacob Hartman built Hartman Landscaping in a tiny Washington county where tides flood c
📈 What does it say about a business when the owner ignores it for ten years and it just keeps growing? Jonathan Pototschnik built CityTurf to multi-millions, then vanished into Service Autopilot and barely looked back,
🎙️ What makes someone trade a Harvard PhD and a senior federal post for a hand-rebuilt sailboat in the jungles of Guatemala? Cory Gerlach shares how he engineered the leap with a year of runway instead of a reckless qui
🎙️ What if your perfectly good estimate is just rotting in an inbox with 59,999 of its closest friends? Riley Pototschnik, founder of EveryChat, explains why email goes unread, how texting closes the leads email lets di
🎙️ Why do most lawn care funnels leak money before the phone rings? Chris Smith went from a Florida single-wide to building a seven-figure company without a dollar of outside cash. We dig into the five-minute speed-to-l
🎙️ What does it take to go from a second-shift shipyard job to running your own crews? Christian Harbison built his Alabama lawn business from nothing in 2023, mowing mornings before clocking in at night. We get into th
🌱 What if the thing your customers want most has nothing to do with price? Ezra talks with Bryan Clayton, who built a $10M lawn care company, sold it, then created GreenPal from scratch. We get into the costly two-year
🎁 What if the cheapest way to grow was a thoughtful package nobody saw coming? Ezra welcomes back Neal Glatt with his Director of Client Success, Cassidy Gutter, to unpack how strategic generosity built their pipeline.
🤝 What separates the businesses people rave about from the ones they forget? Ezra sits down with Bob Burg, Hall of Fame speaker and co-author of The Go-Giver , to break down how value drives every sale. We get into why
🏢 What makes a thriving residential operation worth walking away from? Ezra talks with Andrew Breneman of Lime Commercial Landscapes, who started with a push mower at 11 and hit seven figures by 21. We get into his full
🏈 Are you the bottleneck holding your lawn care business back from growing? Ezra breaks down what working on the business actually looks like, the delegation order most owners get backwards, and why production should be
Ryan Lee
Making Sense of Cannabis Genetics: Translating Breeding & Precision Growing · Landscaping Lighting Secrets
1 appearance on this show
Caitlin Schlichting
Spraye
1 appearance on this show
Nick Bartolo
Essential Partners
1 appearance on this show
Riley Pototschnik
EveryChat
1 appearance on this show
Sam Sarsten
ThenCan
1 appearance on this show
Shay Brickhouse
Landscaping Unlimited
1 appearance on this show
Jeremiah Moser
Elite Cuts Lawn Care
1 appearance on this show
Amy McNary
Bookkeepers for Landscapers
1 appearance on this show
Chris Thacker
CrewVision
1 appearance on this show
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Lawn Care Blueprint is hosted by Ezra McCarthy. The show is categorised under business (entrepreneurship) and has published 150 episodes.
Lawn Care Blueprint has published 150 episodes.
Lawn Care Blueprint regularly covers business, entrepreneurship, marketing. It sits in the business category, with a entrepreneurship focus.
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Episodes of Lawn Care Blueprint average 29 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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