Inbound Clients OS with Steve Olson

The tactical playbook for scaling an inbound based business through content, operations, and advertising coupled with a wildly profitable sales machine.

Inbound Clients OS with Steve Olson is a business podcast hosted by Unknown Host, with 29 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Inbound Clients OS with Steve Olson, a business show with 29 episodes published.

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  Episode #26

  Why your real estate lead magnets don't work anymore

  Sep 8, 202622 minS1

  The September Meta Ads workshop: https://steveolsongroup.com/workshop Work with Steve 1 on 1: https://www.steveolsongroup.com/consulting Partner with us to scale yout real estate business with 4 streams of revenue: https://www.steveolsongroup.com/explore-real AI generated podcast summary You're posting content. You're running ads. So why isn't it converting? In this episode, Steve breaks down the exact funnel he uses to turn social media traffic into booked appointments, and it comes down to one simple formula most agents get backwards. You'll learn why your content should teach people what to do, why your lead magnet should teach them how to do it, and why trying to skip straight to "work with me" is costing you leads every single day. Steve also gets specific on ad budgets, how much you actually need to spend to get answers fast, what a high-converting landing page looks like, and why ManyChat still works when you use it right. If you've ever wondered why your traffic isn't turning into clients, this episode was recorded for you.

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  Episode #25

  The power of your questions will dictate the consistency of your success

  Sep 4, 202620 minS1

  Our October 2026 Cohort Opens soon: https://steveolsongroup.com/inbound-plus How to work with me to scale your real estate business: https://www.steveolsongroup.com/consulting Podcast episode summary generated from AI: Write this down: the power of your questions will dictate the consistency of your success. You could be great at lead generation and you could understand every piece of the lead funnel, but if you get on the phone and you ask bad questions, you’re throwing it all away. Think of it like this. Eighty six tennis balls, three hundred feet up, all dumped out of a basket at the exact same time. Your job is to catch the one that's actually a transaction. For most agents, the odds of actually pulling that off on the first try are nearly zero. Not because they're bad at sales, but because their questions aren’t converting. . There are three types of questions every call needs. Why "how are you" is the wrong way to open a conversation. What's actually going on when a client tells you your follow up is too much, and I share a real story about an agent generating fifty leads a month who was missing a third of her follow up, and what that was quietly costing her over a full year. I break down how to use someone's own objection as the reason they book the appointment and how to actually get a script to stick in your head for good. Plus the one word every agent needs to live by.

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  Episode #25

  The math of creating a $100m Real Estate business

  Sep 1, 202641 minS1

  Our October 2026 Cohort Opens soon: https://steveolsongroup.com/inbound-plus How to work with me to scale your real estate business: https://www.steveolsongroup.com/consulting Podcast episode description generated with the help of AI. Everyone talks about scaling to $100 million in sales volume like it's some mythical number. It's not. It's math. In this episode, you'll learn the only three ways a business actually grows, and how to stack them to build serious momentum in your real estate business. You'll get the exact framework for thinking about volume, price, and frequency, plus a real breakdown of what it takes month over month to hit eight figures in commission income. If you've ever felt like growth is complicated or unpredictable, this episode will change how you see your business completely. Once you see the math, you can't unsee it. Tune in and find out exactly what separates agents who are stuck from agents who scale.

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  Episode #22

  Why the top of funnel leads debate is killing your growth

  Aug 31, 202611 minS1

  Our October 2026 Cohort Opens soon: https://steveolsongroup.com/inbound-plus How to work with me to scale your real estate business: https://www.steveolsongroup.com/consulting I want to help you end the top vs bottom of funnel lead debate forever. In today's episode I cover exactly why the one out of 35 conversation is the only thing you should be talking about in your business, not top versus bottom-of-funnel leads. Once we know that one out of 35 are going to transact in the next six months, our only goal is to have as many conversations as possible to identify the people that must move and convince them that we're their only option when selling and buying real estate. Once you understand this at a core level, then your job for ads is to get the ads in front of as many people as possible and let them self-identify. That includes $1 Meta lead registrations and low-cost-per-click website traffic to your site.

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  Episode #23

  Why your long emails are killing your follow-up

  Aug 31, 202616 minS1

  Our October 2026 Cohort Opens soon: https://steveolsongroup.com/inbound-plus How to work with me to scale your real estate business: https://www.steveolsongroup.com/consulting AI Generated Podcast Overview: Email and SMS are not the same tool as a phone call, and if you're using them that way, you're leaving deals on the table. In this episode, Steve breaks down the real job of email and SMS (hint: it's not to close the deal), the exact first email to send when a lead registers for something, how to layer in SMS without confusing your leads, and why your full name might be the difference between a picked up call and a "spam likely." Plus the fax machine story that'll make you appreciate 2026, and why it will never be easier to sell real estate than it is right now.

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