The Home Services Marketing Podcast Growth To Acquisition

The Home Services Marketing: From Growth to Acquisition Podcast is designed for home service contractors looking to grow their businesses and position themselves for acquisition. Hosted by Adam Loveridge, founder of Blue Forge Marketing, this podcast shares practical strategies for heating, air conditioning, plumbing, garage door and remodeling contractors to scale their operations through Search Engine Optimization (SEO), Website Design, and digital marketing.

The Home Services Marketing Podcast Growth To Acquisition is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80.

Unknown Host hosts The Home Services Marketing Podcast Growth To Acquisition, a business show with 0 episodes published.

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  Episode #40

  From $2.4M to $6M: How Rare Breed Plumbing, Heating & Air Built a Business That Can Scale

  Sep 30, 20261h 19mS1

  In this episode of The Home Services Marketing Podcast , I sit down with Court Lundberg, Founder of Rare Breed Plumbing, Heating & Air , to break down how his company grew from $2.4 million to $6 million in revenue by strengthening its brand, culture, leadership, and operational systems. We discuss how Rare Breed’s rebrand helped improve recruiting and lower customer acquisition costs, why clearly defined core values and KPIs matter, and what it takes for an owner to transition from doing everything themselves to building a leadership team that can scale the business. We also dive into delegation, employee accountability, marketing, technology, acquisitions, and the systems home service companies need to achieve sustainable growth. If you're an HVAC, plumbing, or home service business owner looking to scale your company and become a stronger CEO, this episode is packed with practical lessons from the journey. Featuring: Court Lundberg — Founder, Rare Breed Plumbing, Heating & Air Hosted by: Adam Loveridge — Blue Forge Marketing #HomeServices #HVACBusiness #BusinessGrowth Links referenced in this episode: blueforgemarketing.com About Our Guest: Court Lundberg Court Lundberg is the Founder and Owner of Rare Breed Plumbing, Heating, and Air and a licensed Master Plumber in Utah. Court built the company from a one-truck operation into a growing home services business serving communities across Northern Utah. His approach emphasizes hiring and developing skilled people, creating an accountable company culture, building strong operational systems, and delivering work correctly the first time. Originally operating as Lundberg Plumbing, the company rebranded as Rare Breed and has since expanded its services beyond plumbing to include heating and air conditioning. Rare Breed currently operates from locations in Sandy, Bountiful, and Orem, Utah, serving nine counties across the region. Court is also a board member of the Utah Plumbing & Heating Contractors Association (UPHCA). His work focuses not only on growing Rare Breed but also on developing the next generation of tradespeople through training, leadership, and higher professional standards within the home services industry. Connect with Court & Rare Breed Website: callrarebreed.com Court's Website: courtlundberg.com Company Phone: (385) 449-0144 Email: office@callrarebreed.com LinkedIn: Court Lundberg on LinkedIn Locations: Sandy — 8763 Sandy Pkwy, Sandy, UT 84070 Bountiful — 270 S Main St Ste 113, Bountiful, UT 84010 Orem — 1197 S 1480 W, Orem, UT 84058

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  Episode #38

  Slow and Steady Wins the HVAC Race | Kyle Kelch, North Star Heating and Air

  Jun 22, 20261h 4mS1

  I brought Kyle Kelch of North Star Heating and Air onto the podcast for one reason: he runs a 26-year-old family business that has done almost everything backward compared to what the industry tells you to do and it is working better than most. No aggressive scaling. No chasing private equity. No high-pressure sales tactics on service calls. Just a slow, deliberate build anchored in treating every customer like family, and every technician like one too. Kyle took over from his father, Terry Senior, who started North Star with two unmarked trucks and no marketing budget. Today they run nine trucks, they are tracking toward $5 million in revenue, and their customers are inviting their technicians to weddings and birthday parties. That is not a line in a mission statement. That is what actually happens when you get the culture right. In this episode, Kyle and I go deep on how they built it, what they refused to do along the way, and what their free tune-up-for-life program actually generates in long-term revenue. We also get into the private equity wave hitting the HVAC space right now, and why Kyle sees it as an opportunity rather than a threat. If you are running a home services company and you are trying to build something you can pass down instead of something you can cash out, this one is for you. CHAPTERS Chapters: 00:05 - The Impact of Private Equity on Customer Dynamics 00:57 - The Importance of Sustainable Growth 10:28 - The Impact of SEO on Business Growth 24:15 - Building Relationships Through Customer Service 31:10 - Transitioning to Digital Marketing Strategies 43:16 - The Importance of Customer Relationships in Business 53:43 - Starting a Business in Home Services: Insights and Advice 01:00:05 - Expansion Plans for North Star Heating and Air COMPANIES MENTIONED North Star Heating and Air Family-owned HVAC company based in Utah, founded by Terry Kelch Sr. and currently led by Kyle Kelch as second-generation owner. They serve the Salt Lake Valley, Utah County, West Jordan, Sandy, Lehigh, and Park City areas. Known for free lifetime tune-ups, commissioned technicians who operate with a service-first mindset, and a zero-debt growth philosophy. Blue Forge Marketing Home services marketing agency owned by Adam Loveridge, specializing in heating and air conditioning, plumbing, remodeling, and garage door contractors. Blue Forge has managed North Star's SEO, Google Business Profile, social media, and Connected TV advertising for over 12 years. WEBSITES MENTIONED Blue Forge Marketing: https://www.blueforgemarketing.com North Star Heating and Air: Search North Star Heating and Air on Google to find their current site and business profile GUEST INFORMATION Kyle Kelch Kyle is the second-generation owner of North Star Heating and Air, a family-run HVAC company in Utah founded by his parents roughly 26 years ago. He came up as a technician, spent time working for a larger company specifically to study their operations, then brought those systems back to his family's business and rebuilt it from the ground up. Under Kyle's leadership, North Star grew from two unmarked trucks doing under $700,000 a year to nine trucks on track to hit $5 million. He manages a straight-commission technician team, personally reviews every invoice, and follows up with customers after every service call. He also dedicates a set number of hours per week to in-person networking, which he credits as a meaningful driver of organic growth. Kyle is also the on-camera spokesperson for North Star's Instagram Reels and Connected TV ad content, where he focuses on homeowner education rather than promotional messaging. He is actively planning a plumbing service line expansion and is raising the business with the intention of passing it to the next generation. To reach Kyle or schedule a service in the Salt Lake Valley area, call North Star directly or find them on Google.

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  Episode #37

  This is How Olga Started a $2 Million Painting Company With Only $500

  May 28, 202638 minS1

  <p>I sat down with Olga de la Cruz, co-founder of HQ Painting in Salt Lake City, Utah, to talk about what it takes to build a high-end painting company from scratch. Starting in 2012 with $500 in their first month, Olga and her husband have grown HQ Painting to target $2.2 million in revenue this year, with a team of eight crews dedicated to custom, detail-oriented work.</p><p>Olga breaks down how they hire, train, and retain painters, why referrals and networking drive the bulk of their business, and how they built a brand that homeowners and contractors remember. She also...

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  Episode #36

  The CTV Strategy That Cut One Contractor's Cost Per Lead by 90%

  Mar 16, 202652 minS1

  <p>In this episode, I sit down with Jessica Chase from Get Above the Fold to talk about programmatic advertising and connected TV for home service contractors. She walks me through how these ad formats work, when to start using them, and how they lift results across your other marketing channels.</p><p>We get into building a strategy around your first-party data, CRM lists, and event geofencing. Jessica shares real client numbers, including cost-per-lead results that most contractors have not seen from Google alone. She also breaks down budget ranges that make sense at different stages of business growth.<...

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  Episode #35

  What It Really Takes to Grow a Home Service Business on Purpose

  Jan 13, 20261h 12mS1

  <p>I sit down with John Jauvenaux from BB Septic in Northwest Arkansas to talk about what it really takes to build a stable, profitable home services company. We get into his early jobs, failed ventures, and how he turned a small septic outfit into a growing business by focusing on integrity, systems, and the right people instead of shortcuts.</p><p>From my side as an agency owner, I share how this lines up with the way we help contractors grow from survival into serious scale. We talk through old-school marketing like Yellow Pages and door hangers, how online...

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