Sep 17, 202618 min
Marketers have spent years optimizing for installs, clicks, leads and ROAS. Affle wants to push performance further: what did you actually convert? That is the focus of CPCU, cost per converted user , and my...
business
MobileGroove
Hosted by Peggy Anne Salz · business · EN-US
About this Podcast:
MobileGroove brought to you by author, analyst and content marketing strategist Peggy Anne Salz, founder and owner of MobileGroove Media.Spotlighting the companies and cool people at the intersection of content, community and commerce. Connecting the dots in the Now to frame the future.MobileGroove: https://mobilegroove.com/
Pitch Analysis
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Contact path
Verified email
Booking probability
31%
Guest openness
Selective
80/100
Required Score
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What is MobileGroove about?
MobileGroove brought to you by author, analyst and content marketing strategist Peggy Anne Salz, founder and owner of MobileGroove Media. Spotlighting the companies and cool people at the intersection of content, community and commerce. Connecting the dots in the Now to frame the future.
Who hosts MobileGroove?
MobileGroove is hosted by Peggy Anne Salz. The show has published 154 episodes to date.
What has MobileGroove covered recently?
Recent episodes include "Why Affle Is Betting on CPCU to Power Its Next 10X Growth" (17 September 2026, 18 minutes), "Block Bad Ads, Keep Your Revenue: Google Proved It at MAU" (1 September 2026, 18 minutes), and "Set It and Forget It AI? Here's Why That's Dangerous" (18 June 2026, 44 minutes).
How often does MobileGroove publish?
MobileGroove publishes roughly a few times a week, with episodes averaging 26 minutes across 154 episodes.
How hard is it to get booked on MobileGroove?
Booking probability for MobileGroove is 31%, and the host is rated Selective on guests. MobileGroove requires a Pod Score of 80 or higher. MobileGroove's contact route on record: verified email.
Who should pitch MobileGroove?
The strongest fits for MobileGroove are IT Services & Software Development. MobileGroove has a business audience.
About the host
Peggy Anne Salz hosts MobileGroove, a business podcast with 154 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
- Sep 1, 202618 min
Ad quality is no longer a nice-to-have — it's the difference between users who stay and users who churn straight to a one-star review. Recorded live at MAU, this episode unpacks why the app experience and the ad...
Jun 18, 202644 minIn this episode, I speak to Ben Weber, formerly VP of ML at RZR , to pull back the curtain on the AI and infrastructure powering modern mobile advertising. While many marketers view AI as "plumbing," Weber explains why...
Jun 17, 202621 min"Do you know what Cherry Blossom jeans and Coach have in common?" For Caden Cox, Influencer/Creator Marketing at CreatorIQ it's the secret sauce to the next decade of marketing: authentic human connection. In this...
Jun 17, 202614 minExplore the future of contextual video advertising with Bradford Quinn from Kerv AI . Moving beyond generic AI labels, this discussion dives into how "pixel-edge" metadata analysis allows publishers and brands to...
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Jun 16, 202614 minIn this interview, recorded live at POSSIBLE 2026, I talk to Jason Wiese, EVP, Strategic Insights & Measurement at VAB about the evolving landscape of video advertising, focusing on the five pillars of "premium video"...
Jun 11, 202621 minIn this interview, recorded live at POSSIBLE 2026, I caught up with Matt Conlin, Chief Customer Officer & Founder from Fluent discusses the rapid evolution of commerce media and its significant impact on the mobile...
Jun 9, 202614 minWhile mobile app user acquisition is a massive $90 billion market—three times the size of the entire CTV industry—many brands still lack a dedicated app strategy. In this video, we sit down with Itai Cohen, Chief...
Jun 8, 202616 minMarketers have spent years building media stacks, CRM stacks and measurement stacks. Gladys Kong believes the next competitive edge is an insights stack.In this episode of MobileGroove, recorded at POSSIBLE in Miami, I...
Jun 4, 20266 minThe question is no longer whether rewarded UA works. The question is what it takes to make it scale. In this episode of MobileGroove, I speak with Joel Brodie, Head of Strategic Partnerships at Almedia , about the...
May 27, 202627 minIt’s a dangerous time for disconnects. Marketers are under pressure to prove where the money is working, where it’s wasted and where so-called “organic” revenue isn’t organic at all. But when app and web live in...
May 21, 202647 minIn this episode, Peggy speaks with Hope Barrett, Director of Product Management for MarTech at SoundCloud , and Simon Thillay, Head of ASO Strategy & Market Insights at AppTweak , about their joint effort to answer the...
May 14, 202634 minThis episode continues our exploration into the transformative world of Character AI agents and their impact on entertainment and marketing. Guest Rebecca Liao, Co-Founder & CEO at Saga , returns to discuss the "magical...
May 12, 202640 minMAU is having a moment, and Angela Harar is a big reason why. It’s also an amazing and increasingly massive event, which is exactly why this conversation matters. If you’re heading to MAU, or even thinking about it...
Apr 30, 202638 minWhat if your favorite gaming companion wasn’t human, but knew you better than any player ever could? What if the characters you grew up with could talk to you, remember you, and even build a relationship with you? That...
Apr 23, 202640 minI speak with Nastassia Hubarevich, Senior Ad Monetization Manager at Digitalchemy , to discuss the critical link between ad quality and user experience. Managing a portfolio of over 45 utility apps as a one-person team...
- Apr 16, 202624 min
In this episode, I speak with Andrew Burrington, Senior Growth Leader at onX, and Andy Carvell, Co-Founder and CEO of Phiture, about what happens after the early growth wins and why scaling a product portfolio forces...
- Apr 9, 202635 min
In this episode, I speak with Andrew Burrington, Senior Growth Leader at onX , and Andy Carvell, Co-Founder and CEO of Phiture , about what sustainable growth really looks like when an app grows from 3 people to 500 and...
MobileGroove
The Latino Audience Mistake Every Brand Makes
Apr 2, 202613 minBrands still talk about Latino audiences as if they are a segment to target, rather than communities to understand. I recorded this conversation with Kirk Gimenez, Founder of Sizzle TV, at POSSIBLE last year, and I’m...
Mar 26, 202633 minIn this episode of MobileGroove, I’m speaking with Christian Muche, Global President and Co-Founder of POSSIBLE, about what it really takes to build something people want to be part of, not just attend. POSSIBLE is not...
Recent guests
Recent guests on MobileGroove. Study who booked and why before you pitch.
D
Dr. Ben Weber
Vice President of Translational Research, Boston City Council
C
Christian Muche
Global President and Co-Founder, Beyond Ordinary Events Inc
D
Dan Francis
Class A Superintendent, Losantiville Country Club
J
Jess Jackson
former Miss Rodeo Oregon, silversmith, real estate agent, rodeo director, Australian Made Bio Cellulose Sheet Masks
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