Hosted by Nora Schlesinger · 🇺🇸 US · EN · 68 episodes
Established thought leaders with verified media credentials.
The Content Lab is a podcast about the real stories behind building brands and growing audiences with content.
Nora Schlesinger hosts Growth Machine Marketing Podcast, a business show with 68 episodes published.
We usually talk about content as a marketing tactic to grow a business. But what if content is the business? This week, we're diving into the world of creators with Gil Kruger. Gil is the founder of Best Regards Media, a
When is a social strategy the right way to go and when is SEO the right way? We're joined by Ashley Rector, CEO of Quimby Digital, for a fun convo between agencies about the pros and cons of each of our approaches. We di
What happens when you stumble into content creation, and suddenly thousands of women see their story in yours? In this episode, Nora Schlesinger and Lindsay Rios sit down with Paige Connell, a content creator who built a
We're not going anywhere... but our name is. After years as the Growth Machine Marketing Podcast, we're rebranding to something that better reflects what this show has become: a space to explore how real people use conte
Frank Buscemi and Tom Eisbrenner from MBE Group share their POV of the acquisition of Growth Machine. We talk about how the merger process went on their end of things as the buyers, covering: Why they wanted to buy us Ho
It's Q&A time! Nora and Heather tackle listener questions, including: How do you build a better content strategy when your current content is suffering? Should I be optimizing for Google Gemini, Perplexity, and other AI
Want to make sure your content agency doesn't fire you? This week, Heather and Nora are breaking down the must-haves every business needs before diving into content marketing. Without them, you might be setting yourself
As our VP of Content, Heather has hired hundreds of writers in all sorts of niches. There are writers who pop right off the page and make her want to talk to them immediately, and there are writers who get disqualified b
We're being acquired, and we're spilling all the tea about what the process was like from start to finish! Nora will go over how she knew it was time to sell the company, how it felt going through the acquisition process
Heather, Lindsay, and Nora spent a few months trying to post on what could be considered the lamest social media of them all: LinkedIn. We all took different approaches and each found at least some degree of success buil
Welcome back to the Growth Machine Marketing Podcast! In this episode, we're peeling back the curtain on a project near and dear to us: Transforming our own blog into a high-performing, strategic asset. It's a story of s
The Growth Machine Marketing Podcast is back! And we're excited to jump back in with a topic that has been all the buzz lately. Our VP of Content, Heather, and CEO, Nora, are here to discuss both sides of the AI coin. Do
In the season finale of the Growth Machine Marketing podcast, CEO Nora Schlesinger and Head of Marketing Amanda Natividad debrief on SEO and content. They discuss: How SEO knowledge can make you a better writer Why SEOs
Here's a milestone for the Growth Machine team: our first unblinded case study! Ben Siegel, CEO and co-founder of Scholars, joined us in a webinar where he talks about Scholars's content and marketing strategy. We edited
Impulse purchases are just a story we tell ourselves. Stewart Hillhouse, Head of Growth at Customer Camp, joins the show to tell us why. He explains: it's actually a series of experiences that ultimately trigger customer
If you work in content marketing, you know John Bonini. He's the Director of Marketing at Databox, and he also owns the widely popular Some Good Content Patreon, where he distills expert yet tactical advice for content m
One of the questions we hear most is: How do you hire and manage content services when you yourself are not a content marketer or an editor? Our very own VP of Content, Heather Leith, joins us today to answer that questi
As soon as I began following SEO expert Kameron Jenkins' work, it was clear to me how friendly and accessible she makes SEO to everyone at all levels. So I was super excited to have her on the show. Kameron is now a cont
There's a three-step framework to user onboarding. And you can apply to your marketing efforts as well — to ensure that your brand is top of mind to your audience. Adapted from psychologist BJ Fogg's habit-forming framew
Having grown dozens of brand new websites, we've never seen a smooth up-and-to-the-right chart of organic traffic growth. Our theory is that this has to do with the Critical Authority Threshold, a threshold you cross aft
Paige Connell
Content Creator and Mom of 4 · She is a Paige Turner
1 appearance on this show
Heather
VP of Content · Momentum: A Motorsports Podcast
2 appearances on this show
Nora
CEO · Forrester
2 appearances on this show
Leilani
Senior Director of Client Strategy
1 appearance on this show
Amanda Natividad
Head of Marketing for Growth Machine · SparkToro
2 appearances on this show
Ramli John
Managing Director and ProductLed · Delight Path
1 appearance on this show
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Growth Machine Marketing Podcast is hosted by Nora Schlesinger. The show is categorised under business (marketing) and has published 68 episodes.
Growth Machine Marketing Podcast has published 68 episodes.
Growth Machine Marketing Podcast regularly covers business, marketing, careers. It sits in the business category, with a marketing focus.
Growth Machine Marketing Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Growth Machine Marketing Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Growth Machine Marketing Podcast average 46 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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