Sep 2, 20266 min
Kirk Soule of Blue Book Services joins The Fresh CrEd from the IFPA Foodservice Conference in Monterey for a conversation about fraud in the produce industry and the importance of knowing who is really on the other end...
About this Podcast:
The Fresh CrEd Podcast is where the produce industry talks about what’s actually happening—right now. Hosted by Ed Bertaud, the show features conversations with operators, buyers, growers, and industry leaders navigating the realities of fresh produce every day. From freight and pricing pressure to sourcing, retail dynamics, and supply chain shifts, The Fresh CrEd focuses on the decisions, challenges, and strategies shaping the business. This isn’t theory or surface-level storytelling. It’s a closer look at how the industry actually works—from the people in it. If you’re in produce, foodservice, distribution, or ag business, this is a place to hear what others are seeing, thinking, and doing as the market evolves.
Pitch Analysis
Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.
Contact path
Verified email
Booking probability
28%
Guest openness
Selective
80/100
Required Score
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What is The Fresh CrEd about?
The Fresh CrEd Podcast is where the produce industry talks about what’s actually happening, right now. Hosted by Ed Bertaud, the show features conversations with operators, buyers, growers, and industry leaders navigating the realities of fresh produce every day.
What has The Fresh CrEd covered recently?
Recent episodes include "Impersonation Fraud in Produce with Kirk Soule of Blue Book Services" (2 September 2026, 6 minutes), "From Chefs to K-12: Megan Jacobson on the Reach of Foodservice" (26 August 2026, 7 minutes), and "Three Generations at Progressive Produce with Veronica Rodarte" (19 August 2026, 5 minutes).
How often does The Fresh CrEd publish?
The Fresh CrEd publishes roughly weekly, with episodes averaging 15 minutes across 100 episodes.
How hard is it to get booked on The Fresh CrEd?
Booking probability for The Fresh CrEd is 28%, and the host is rated Selective on guests. The Fresh CrEd requires a Pod Score of 80 or higher. The Fresh CrEd's contact route on record: verified email.
Who should pitch The Fresh CrEd?
The strongest fits for The Fresh CrEd are Farm Products Wholesale and Other Crop Farming. The Fresh CrEd has a business audience.
About the host
The Fresh CrEd is a business podcast with 100 episodes published.
Verified host email: ████████@████.comSign in to unlock →
Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Aug 26, 20267 minMegan Jacobson of Gill’s Onions joins The Fresh CrEd from the IFPA Foodservice Conference in Monterey for a conversation about where foodservice innovation begins and how far its influence can travel. Megan explains why...
Aug 19, 20265 minFor Veronica Rodarte, Progressive Produce is more than the company where she has spent the last 15 years. Her grandmother started there sorting potatoes by hand. Her father started by sweeping floors and driving a...
Aug 12, 20268 minAndy Hamilton of Markon joins The Fresh CrEd at the IFPA Foodservice Conference in Monterey to talk about the issues shaping produce planning and foodservice today. From potential weather disruptions and contingency...
Aug 5, 202613 minCathy Burns, President and CEO of the International Fresh Produce Association, joins Ed at the IFPA Foodservice Conference in Monterey. Cathy discusses the energy surrounding this year’s conference and the major...
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Jun 3, 202624 minRecorded live at the 2026 Viva Fresh Expo hosted by TIPA, this episode of The Fresh CrEd features PJ Cawley of Charlie’s Produce discussing freight costs, produce distribution, organics, consumer behavior, and the...
May 27, 202626 minRecorded live at Viva Fresh Expo 2026, Ed Bertaud is joined by special guest co-host P.J. Cawley (Global Purchasing Manager/Organics @ Charlie's Produce) for a conversation with Daniel Bell, Senior Director of Produce...
Episode #68
“You Don’t Wanna Go Backwards” | Tommy Wilkins on Health, Purpose & the Clean Eating Challenge
May 13, 202625 minRecorded live at Viva Fresh Expo 2026, this episode of The Fresh CrEd features Tommy Wilkins of Horton Fruit. Tommy reflects on the growth of Viva Fresh, the impact of the Clean Eating Challenge, and how a personal...
May 6, 202627 minRecorded live at Viva Fresh Expo 2026, this episode of The Fresh CrEd features Emily Shaw, Senior Director of Produce Procurement at H-E-B. Emily shares her path from warehouse operations and supply chain leadership...
Episode #66
The $8 Billion Opportunity Hiding in Produce | FutureBridge on Consumer Behavior & Demand
Apr 29, 202628 minThere’s between $4.5 and $8.6 billion in untapped demand sitting in produce right now—and most of it comes down to execution. Live from Viva Fresh 2026, we sit down with Richard Kottmeyer and Sabrina DeLay of...
Episode #65
Dante Galeazzi & Melinda Goodman on Viva Fresh 2026, Industry Growth, and the Power of Relationships
Apr 22, 202621 minRecorded live at Viva Fresh Expo 2026 in San Antonio, this conversation features Dante Galeazzi (President & CEO of the Texas International Produce Association) and Melinda Goodman (President & Owner of Full Tilt...
Apr 9, 202622 minFreight costs are swinging, fuel prices are climbing, and produce operators are heading into the summer season with real uncertainty. In this episode of The Fresh CrEd, PJ Cawley of Charlie’s Produce shares what he’s...
Episode #63
Ahmed Bakheit on Capacity, Compliance, and Cost Pressures in Produce Logistics | SWIPE Expo 2026
Mar 31, 20268 minRecorded live at SWIPE Expo 2026 in Tucson, Ed Bertaud sits down with Ahmed Bakheit of ADAAM Logistics to discuss the current state of transportation and logistics in the produce industry. The conversation focuses on...
Mar 25, 202610 minRecorded live at SWIPE Expo 2026 in Tucson, Ed Bertaud sits down with Sasha Luten of Farmer’s Best to discuss the current state of the produce business from a grower-shipper perspective. The conversation covers labor...
Mar 10, 202610 minRecorded live at the Southwest International Produce Expo (SWIPE) in Tucson, Ed Bertaud sits down with Lance Jungmeyer, President of the Fresh Produce Association of the Americas. They discuss how SWIPE has grown into...
Mar 3, 202610 minRecorded live at the Southwest International Produce Expo (SWIPE) in Tucson, AZ, this episode features Kristi Novak of HEB. Kristi discusses what it looks like to manage leafy vegetables in today’s environment —...
Feb 24, 20267 minRecorded live at SWIPE Expo 2026 in Tucson, we sit down with Colin Ager of HEB, fresh off the tariffs and duties education panel. In this conversation, Colin shares a retailer’s perspective on: • Navigating tariff...
Feb 17, 202614 minRecorded live at SWIPE Expo 2026 in Tucson, we sit down with Raquel Espinoza, Chairwoman of the Fresh Produce Association of the Americas and founder of Produce House. In this conversation, Raquel shares perspective on...
Feb 10, 20267 minRecorded at SWIPE in Tucson, this episode of The Fresh CrEd features Ron Lemaire, President of the Canadian Produce Marketing Association (CPMA), in a wide-ranging conversation on trade predictability, USMCA renewal...
Feb 3, 202615 minAt the SWIPE Expo in Tucson, we sat down with Matt Mandel, CEO of Sunfed, to talk about leadership in an era defined by uncertainty. Tariffs, artificial intelligence, labor pressures, and market volatility continue to...
Recent guests
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