technology
Hosted by Trace3 · technology · EN-US
Every passing moment, a tech startup disrupts life as it was. In humanity’s pursuit of faster, better, and higher capacity, fresh companies are tackling old problems and modern complexities, all while pushing the bounds of the future. The Founder Formula brings you in—behind the curtains and inside the minds of executives at Start-ups that have traditionally only been found in Silicon Valley—and the Venture Capital Firms that fund them.
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Contact path
Verified email
Booking probability
40%
Guest openness
Selective
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Signup to Generate a PitchEvery passing moment, a tech startup disrupts life as it was. In humanity’s pursuit of faster, better, and higher capacity, fresh companies are tackling old problems and modern complexities, all while pushing the bounds of the future.
The Founder Formula is hosted by Trace3. The show has published 46 episodes to date.
Recent episodes include "Yoav Landman - Co-Founder of JFrog" (24 June 2026, 28 minutes), "Yoav Regev - Co-Founder of Sentra" (29 October 2025, 23 minutes), and "Garima Kapoor - Co-Founder of MinIO" (15 October 2025, 26 minutes).
The Founder Formula publishes roughly every few months, with episodes averaging 41 minutes across 46 episodes.
Booking probability for The Founder Formula is 40%, and the host is rated Selective on guests. The Founder Formula requires a Pod Score of 80 or higher. The Founder Formula's contact route on record: verified email.
The strongest fits for The Founder Formula are Investing & Wealth Management and Business & Management Consulting. The Founder Formula has a technology audience.
Trace3 hosts The Founder Formula, a technology podcast with 46 episodes published.
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Episode #45
In this episode of The Founder Formula, co-hosts Sandy Salty and Todd Gallina sit down with Yoav Landman, Co-Founder of JFrog, to explore how an open source project born out of a real developer pain point evolved into a...
Episode #44
In this live Founder Formula conversation recorded at Trace3’s Evolve conference, your hosts Todd Gallina and Sandy Salty sit down with Yoav Regev, Co‑Founder and CEO of Sentra . Regev traces his path from nearly 25...
Episode #43
This special episode of The Founder Formula goes behind the scenes with Garima Kapoor, Co‑Founder of MinIO, and was recorded live at Trace3’s Evolve Conference! Your co-hosts Todd Gallina and Sandy Salty reflect with...
Episode #42
The rise of machines has led to a tsunami of machine identities. This Founder set out to manage those identities and protect their secrets. In this episode, of The Founder Formula, our co-hosts Todd Gallina and Sandy...
Episode #41
In this episode of The Founder Formula, learn all about Lauren Fitzpatrick Shank’s journey to entrepreneurism. Lauren is the Founder and CEO of KeepWOL, a game-centric talent development platform. Listen in to this...
Episode #40
This Founder has years of experience helping billion-dollar companies realize their full potential, including the data security company he founded, Rubrik. In Bipul Sinha’s world, data is the most critical asset...
Episode #39
This Founder has some surprising additional talents outside of founding a company that’s raised $20 million in VC funding to hunt for networked devices. After helping several start-up brands market their solutions...
Episode #38
Security teams sometimes need to tackle big transformations as they keep up with today’s threat landscape. This two-time Founder set out to make that transformation less intimidating. In this episode, our co-hosts Todd...
Episode #37
Identity and data are intrinsically linked. In fact, our guest in this episode tells us 10 years from now the only things that will mater in cloud computing and cybersecurity will be people and data. The rest is just...
Episode #36
This Founder challenges others looking to start a business to ask themselves - Why do you want to start a company? Ermetic Co-Founder Arick Goomanovsky is a two-time founder who appreciates the ever-evolving journey of...
Episode #35
This entrepreneur knows that to build a successful company, the clients’ experiences, motivations, issues, and mindset comes first. Vikram Kapoor, Co-founder and CTO of Lacework, talks about the origins of his...
Episode #34
You need these two things to start a company: a really big idea and a plan for how to get there. Our guest today has an absolutely mammoth idea…Passwordless authentication. In this episode, we interview Rakesh Loonkar...
Episode #33
Big tech companies have their pros and cons; but compared to the freedom found in startups, the choice was a no-brainer for Armon. In this episode, we interview Armon Dadgar, Co-founder and CTO at HashiCorp, about how...
Episode #32
Menlo was founded, in part, because five cybersecurity experts were fed up. Security products should stop bad things from happening — but they didn’t. Founding his second company on the premise of “Hey, we can do...
Episode #31
Celebrating a massive milestone - $225 million in Series F funding for Illumio - our guest today is startup guru and network security expert, Andrew Rubin. Illumio is at the bleeding edge of the cybersecurity maelstrom...
Episode #30
For this Founder, getting out of the cubicle and teaching completely changed his life and his career. We’re talking to Mike Pfeiffer this week on The Founder Formula. He’s the CEO and Founder of CloudSkills.io, the most...
Episode #29
Why would you launch a company when you’re already working at your dream job? If you’re Brian Wheeler, the answer is simple: you can stay a partner at your dream job, while also able to branch out and launch a new...
Episode #28
How do you know when you’ve built a winning culture? More importantly, how do you know when you’ve succeeded in instilling your core values across the entire company? We’re talking this week to Ian Tien, CEO at...
Episode #27
If you’re not using video to communicate your message, odds are that you’re missing a huge array of potential investors, consumers, and users. And before you make excuses about your company not being exciting, or your...
Episode #26
Last Episode we spoke with a man who has been called the Father of Video Games. Silicon Valley legend Nolan Bushnell. If you haven’t listened, make sure you go back and do so, because we talked all about his career up...
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