The ForeCast

<p>In this episode, Morgan chats with Max Snow, Co-Founder & CEO of Yobi, about how explainable AI is changing the way brands understand consumer behavior on the open web. Max shares how Yobi’s behavioral AI helps...

In this episode, Morgan chats with Max Snow, Co-Founder & CEO of Yobi, about how explainable AI is changing the way brands understand consumer behavior on the open web. Max shares how Yobi’s behavioral AI helps predict...

<p>In this episode, Morgan chats with Doug Zanger, founder and editor-in-chief of Indie Agency News, about the evolution, challenges, and opportunities for independent agencies in the current marketing landscape. He...

<p>In this episode, Morgan sits down with Rain’s COO, Kyle Eckhart, and VP of Digital Media, Ryan Gilbert, to unpack the recent controversy surrounding The Trade Desk and Publicis’s partnership. The conversation...

<p><br></p><p>In this episode, Morgan speaks with Blair Neal-Fabian, Rain’s Media Director, about the potential acquisition of Warner Bros. Discovery by Paramount, industry implications, and future trends in streaming...

<p>In this episode, Morgan speaks with Jacob Simonich, Rain’s Associate Director of Paid Search, about the impact of advertising on ChatGPT and other AI platforms, including user experience, industry trends, and...

<p>In this episode, Morgan speaks with Shatesha Scales, Rain’s Supervisor of Paid Social, about the recent acquisition of TikTok by U.S. firms and implications for users and advertisers. She highlights that while the...

<p>In this episode of The ForeCast, Morgan speaks with Scott McClure and Karen Hoagland from Rain about our partnership with @GlamourGals, a nonprofit focused on combating senior loneliness through intergenerational...

<p></p><p>In this episode of The Forecast, host Morgan Willis speaks with our Director of Paid Search + YouTube, Stasia Fulginiti, and Director of Integrated Media Investment, @Sheila Clough, on the late-night lessons...

<p>In this episode of The Forecast, host Morgan Willis speaks with @Will Parker, Chief Strategy Officer of @Leavened, about the intricacies of marketing measurement, particularly focusing on Marketing Mix Modeling...

<p>In this episode of The Forecast, host Morgan Willis speaks with @Will Parker, Chief Strategy Officer of @Leavened, about the intricacies of marketing measurement, particularly focusing on Marketing Mix Modeling...

<p>In this episode of The Forecast, host Morgan Willis speaks with Kaila Vallee, Executive Vice President of Rainstorm Direct, about the agency's recent rebranding, the evolution of linear TV and CTV, and the future of...

<p><br></p><p>In this episode, Morgan speaks with Rain the Growth Agency’s summer interns (Leticia Milesi-Halle, Tevon Phomphakdy, and Siobhan Nolan), as they wrap up their internships with the marketing, media...

<p>In this episode, Morgan speaks with Stasia Fulginiti, Director of Paid Search and YouTube at Rain the Growth Agency. They discuss the transformative impact of AI on search, the rise of social search among younger...

<p>In this episode of The ForeCast, Morgan speaks with Drew Pedersen, Senior Account Executive of The Trade Desk, a technology company specializing in real-time programmatic marketing automation technologies, products...