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Mumbrellacast

Hosted by Mumbrella · business · EN

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About this Podcast:

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

46%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about Mumbrellacast

What is Mumbrellacast about?

Every week the team at Mumbrella cover the latest news in the Australian media, marketing and advertising industries along with interviews with key people in the industry. Featuring a rotating panel of hosts from the Mumbrella team, this podcast is essential listening for anyone working under Australia's media and marketing umbrella.

Who hosts Mumbrellacast?

Mumbrellacast is hosted by Mumbrella. The show has published 400 episodes to date.

What has Mumbrellacast covered recently?

Recent episodes include "Mia Freedman's call to arms: 'I wanna say the quiet part out loud'" (29 October 2026, 42 minutes), "'I'm an optimist, and I like to look forward': Paramount's Beverley McGarvey celebrates 20 years at Network 10" (28 October 2026, 34 minutes), and "Seven's Rohan Lund and Nat Harvey on TV networks fighting with the platforms instead of each other" (23 October 2026, 45 minutes).

How often does Mumbrellacast publish?

Mumbrellacast publishes roughly a few times a week, with episodes averaging 31 minutes across 400 episodes.

How hard is it to get booked on Mumbrellacast?

Booking probability for Mumbrellacast is 46%, and the host is rated Selective on guests. Mumbrellacast requires a Pod Score of 80 or higher. Mumbrellacast's contact route on record: verified email.

Who should pitch Mumbrellacast?

The strongest fits for Mumbrellacast are Marketing, Advertising & PR. Mumbrellacast has a business audience.

About the host

Mumbrella hosts Mumbrellacast, a business podcast with 400 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Mumbrellacast

    Mia Freedman's call to arms: 'I wanna say the quiet part out loud'

    Oct 29, 202642 min

    Welcome to the Mumbrellacast, which opens today with a rousing speech given by Mamamia co-founder Mia Freedman at the company's upfront yesterday morning. Mia implored advertisers to stop pumping three-quarters of their...

  • Mumbrellacast

    'I'm an optimist, and I like to look forward': Paramount's Beverley McGarvey celebrates 20 years at Network 10

    Oct 28, 202634 min

    Beverley McGarvey, the president of Network 10 and head of streaming at Paramount ANZ speaks to Tim Burrowes ahead of the company's upfront presentation in Melbourne. Podcast edit by Abe’s Audio. 

  • Mumbrellacast

    Seven's Rohan Lund and Nat Harvey on TV networks fighting with the platforms instead of each other

    Oct 23, 202645 min

    Fresh from a well-received Upfront presentation, Seven Media Group CEO Rohan Lund and chief revenue officer Natalie Harvey talked to Mumbrella's Tim Burrowes for a wide ranging conversation about their plans for 2027...

  • Mumbrellacast

    ABC, it's easy as one, two, Seven

    Oct 22, 202626 min

    Welcome to this week's Mumbrellacast, where Seven and ABC announce the latest intellectual property for Meta to steal. In this episode, we discuss Meta's insane terms and conditions that were seemingly written by Dr...

  • Mumbrellacast

    The execution will be televised

    Oct 15, 202628 min

    Welcome to the latest Mumbrellacast, live streamed from the Pentagon to your pocket. The Mumbrella team has been on a bit of a conference crawl this week, our necks weighed down with lanyards, clothing covered in ID...

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  • Mumbrellacast

    The Unmakers: Can an AI tool replace your PR agency? Barney Chunn makes the case

    Oct 13, 202635 min

    In today's episode of The Unmakers, Tim Burrowes speaks to Barney Chunn, the co-founder of a new PR tech start-up, Drumbeat, which uses AI to better target and pitch stories to journalists. "Drumbeat is a PR and comms...

  • Mumbrellacast

    One Nation vs the media, AI rip-offs, and privacy pop-up hell

    Oct 1, 202632 min

    This week, the Heated Debate returns with a question for the newshounds: should Australian media stand with the ABC and other banned outlets by boycotting One Nation press events? Reporter Zac Nikolovski and good friend...

  • Mumbrellacast

    BREAKING NEWS: Melbourne breakfast has a new player

    Sep 30, 202615 min

    More than six months after KIIS lost its Melbourne breakfast show with the Kyle and Jackie O implosion, ARN has announced the full-time replacement:  Ash London, Isaac Smith and Elliot Garnaut. Tim Burrowes and...

  • Mumbrellacast

    Nine minus two, Meta's muse, and Dan Illic gets up

    Sep 24, 202637 min

    Welcome to the Mumbrellacast, the only podcast to win the Pulitzer, the Nobel Peace Prize, and a bronze Logie. This week, Nine has lost two of its biggest decision-makers in the space of 12-or-so hours. On Thursday...

  • Mumbrellacast

    A dollar for Stuff: Sinead Boucher's media journey

    Sep 22, 202629 min

    Sinead Boucher is the owner of Stuff, one of New Zealand's biggest media companies, and in this interview with Mumbrella editorial director Hal Crawford she recounts her journey from the newsdesk to the boardroom...

  • Mumbrellacast

    BREAKING NEWS: Ive Group set to buy Motio

    Sep 21, 20267 min

    This morning, Ive Group has made an offer to buy publicly-listed out-of-home company Motio. The deal values Motio at around $20 million — 15% over their closing market cap — and finds Ive Group expanding from the world...

  • Mumbrellacast

    The big copyright fight, AI in Abe's backyard and upfronts galore

    Sep 18, 202636 min

    Welcome to this week's Mumbrellacast, recorded one syllable at a time and then painstakingly stitched together. Australian publishers and creators may have to actively block AI companies from scraping, stealing, and...

  • Mumbrellacast

    Burrowes/Simons

    Sep 16, 202659 min

    Today's Mumbrellacast has a slightly different format to usual. It features a conversation between Tim Burrowes and Josh Simons, the CEO of Vinyl Group. It's fair to say the two have had differences of opinion and have...

  • Mumbrellacast

    Hughesy has a problem, M&C Saatchi has a problem, local tech bosses have a problem

    Sep 9, 202635 min

    This week on the Mumbrellacast, the MFW point their brooms at Dave Hughes, and we struggle to find a legitimate reason for the protesting - at least, not one that has anything to do with Hughesy. M&C Saatchi's local...

  • Mumbrellacast

    Breaking: Ryan Stokes to chair SCA

    Sep 7, 202611 min

    Irene Hulme and Tim Burrowes cover the news and the first questions that come to mind. Specifically, was this the plan all along, and now that Seven is firmly in control, what are the implications for the radio side of...

  • Mumbrellacast

    Breaking news: ARN, MFW and the Jackie Henderson case

    Sep 2, 202646 min

    Tim Burrowes and Irene Hulme take a deep dive into the legal morass of the ARN/Jackie Henderson lawsuit with lawyer Michael Byrnes. Byrnes, a partner at Swaab, explains ARN's newly revealed requirement to disclose any...

  • Mumbrellacast

    News Corp's Michael Miller in conversation: Clock ticking for platforms on NBI

    Sep 1, 202624 min

    In this interview edition of the Mumbrellacast, timed for release with News Corp's upfronts events, executive chair Michael Miller sits down with Mumbrella editorial director Hal Crawford to discuss the News Bargaining...

  • Mumbrellacast

    BREAKING NEWS: GfK Survey 5: Good day or bad day for ARN Sydney?

    Sep 1, 202610 min

    The first breaking news episode for Mumbrella. Tim Burrowes, Nathan Jolly and Irene Hulme unpack Survey 5 including a history making result, and a genuine debate over whether ARN Sydney had a good day or a bad one. More...

  • Mumbrellacast

    Media monitoring veteran John Croll brings Truescope to Oz

    Sep 1, 202626 min

    A fourth major player has entered Australia’s competitive media monitoring industry with today’s arrival of John Croll’s Truescope. Croll previously led the ASX giant Isentia, taking it through a 2010 sale to Quadrant...

  • Mumbrellacast

    New ways to measure television

    Aug 27, 202644 min

    Welcome to the Mumbrellacast, where television assets might be written down, but they are never written off. This week, Nine presented a set of truly baffling financial results that didn't include its former radio...

Recent guests

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