Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements. Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸 Connect & learn more: Website & free resources: http://floralceo.com Instagram & Facebook: @thefloralceo Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time. Website- floralceo.com Social @thefloralceo.com
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Contact path
Verified email
Booking probability
38%
Guest openness
Selective
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Signup to Generate a PitchStruggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast, the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO.
Recent episodes include "Are You Underpricing, or Just Overspending?" (28 October 2026, 19 minutes), "Want More Revenue? Start With the Weddings You Already Have" (26 October 2026, 11 minutes), and "3 Things Every Wedding Florist Needs to Build a Profitable Business" (19 October 2026, 13 minutes).
The Floral CEO publishes roughly weekly, with episodes averaging 25 minutes.
Booking probability for The Floral CEO is 38%, and the host is rated Selective on guests. The Floral CEO requires a Pod Score of 87 or higher. The Floral CEO's contact route on record: verified email.
The strongest fits for The Floral CEO are Florists. The Floral CEO has a business audience.
The Floral CEO is a business podcast.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #206
You’re booking weddings. Revenue looks decent. You’re working your ass off. But somehow… there still isn’t enough money left. The immediate assumption is usually: “I need to raise my prices.” And sometimes, yes—you...
More revenue does not always mean booking more weddings. Sometimes the biggest growth opportunity is increasing the value of the weddings you already have. In this episode of The Floral CEO Podcast , Jeni shares...
Building a successful wedding floral business does not require 17 million strategies. You do not necessarily need another CRM. Another course. A new logo. More followers. A website redesign. Or another random marketing...
Jen had Valais sheep on her vision board, and sold them within five hours of posting them. In this solo episode, Jen uses her farm-sheep reckoning to ask a question every florist faces: is this thing not working, or is...
One of the questions I hear ALL THE TIME: “Where the hell do I find freelancers?” My answer? Do not start looking the week you desperately need 5 people. BUILD YOUR BENCH BEFORE YOU NEED IT. Start following other...
Episode #203
"I feel like I have my foot on the gas all the way, but I have a four-cylinder engine." That's the analogy a fellow florist shared with Jen that sparked this episode. In this solo episode, Jen breaks down exactly what...
Episode #203
Wedding teardown can either feel incredibly organized… or like complete fucking chaos. And the difference usually comes down to whether you had a plan before the night even started. In this episode, Jeni breaks down the...
What Happens After You Hit the Goal? You wanted more inquiries. You wanted more weddings. You wanted higher revenue. You wanted people to know your name. And then one day you look around and realize: Holy shit. It...
Episode #202
10 Things Successful Florists Do Differently Have you ever looked at another florist who seems to be crushing it and wondered: What are they doing differently? After years of owning a floral business, working alongside...
Can a $750, $1,000, or $1,500 wedding order actually be profitable? Absolutely. But only if the process is designed to be simple. In this episode, Jeni breaks down how she approaches à la carte wedding flowers so...
Have you ever worked your ass off all day, gotten to 11 o’clock at night, and thought: What the hell did I actually accomplish today? You answered emails. Ordered supplies. Scrolled Instagram for inspiration. Washed...
Does selling make you feel gross? Do you worry that following up makes you annoying? That recommending something more expensive makes you pushy? That asking someone to book feels like pressure? In this episode, Jeni...
Episode #200
How many times have you talked yourself out of doing something before you even gave yourself the chance to try? “I can’t raise my prices because people will stop booking.” “That planner probably already has a florist.”...
Episode #199
What if somebody came in and took over your floral business tomorrow? Jeni walks through exactly what she'd audit first if she took over a florist's business — from revenue and expenses to inquiries, conversion rates...
Episode #199
“Can you just give me a ballpark?” Florists hear this question constantly. It might sound like a simple request, but throwing out a number before understanding the full event can create confusion, unrealistic...
Episode #198
If you want to build a floral business that generates $200,000, $250,000, or more—especially in a seasonal wedding market—you may eventually need to figure out how to execute multiple events in the same weekend. But...
Episode #198
How many times have you told yourself: “I’ll do it when I’m ready.” “I’ll raise my prices when I feel more confident.” “I’ll reach out to planners when my portfolio is better.” “I’ll launch the offer when everything is...
Episode #197
What happens when you have been going hard for so long that your energy starts feeling completely depleted? You do not always need to burn everything down, reinvent your business, or wait until January 1st to start...
Stop Setting Goals. Start Setting Floors. “I want to post more.” “I want to follow up more.” “I want to network more.” “I want to make more money.” Those sound like goals, but they are also incredibly vague. In this...
Episode #196
A $15,000 wedding does not automatically make you more money than a $6,000 wedding. In fact, it is completely possible to book a large event, work yourself into the ground, and walk away with almost nothing if you are...
Recent guests on The Floral CEO. Study who booked and why before you pitch.
Grace Myler Media / The Wedding Edit
Tim Thornburg Films
Rachel L Photography
Fleurspace
PitchCentric classifies The Floral CEO under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
Shows with the most semantically similar episode content. Pitch one, pitch all; producers cluster.
Make Money as a Floral Designer — Thrive Podcast for Florists
The Aligned Florist Podcast
Florist Secrets
Floral Shop Podcast
Farmers to Florists
The Bloom-Print Podcast
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