Hosted by Unknown Host · 🇺🇸 US · EN · 371 episodes
Established thought leaders with verified media credentials.
Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements. Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸 Connect & learn more: Website & free resources: http://floralceo.com Instagram & Facebook: @thefloralceo Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time. Website- floralceo.com Social @thefloralceo.com
Unknown Host hosts The Floral CEO, a business show with 371 episodes published.
In this episode, Jen shares five of the biggest business hacks that have helped her create more clarity, momentum, and growth in her floral business — without adding more chaos. If you have been feeling stuck, distracted
In this episode, Jen talks about what to do when every task in your business feels huge and overwhelming. Instead of focusing on giant moves, she shares 10 small, actionable things you can do to create momentum in your w
00:00 Getting honest feedback for growth 05:43 Improving floral portfolio focus 09:27 Building trust and positioning expertise 12:31 Improving brand perception 15:56 Building Confidence for Business Success 18:20 Differe
In this episode, Jen shares all the details about the final workshop of the year: Floral Rockstar Retreat , happening August 16–18 on her family farm in Dennison, Minnesota. This is not just a floral workshop — it is a r
In this minisode, Jen talks about the very real shift that happens when school gets out, summer begins, and suddenly motherhood, wedding season, and business all collide at once. As a mom with kids home for summer and a
In this minisode, Jen talks about the very real shift that happens when school gets out, summer begins, and suddenly motherhood, wedding season, and business all collide at once. As a mom with kids home for summer and a
In this episode, Jen sits down with Melanie and Michelle, the founders of Fleurspace , a brand new platform designed to help florists solve some very real problems in the floral industry — like finding temporary studio s
In this episode, Jen sits down with Melanie and Michelle, the founders of Fleurspace, a brand new platform designed to help florists solve some very real problems in the floral industry — like finding temporary studio sp
There is a lot of noise in the wedding industry right now. People are talking about slower wedding seasons, lower booking projections, market changes, and all the reasons to panic. And when that kind of energy is everywh
There is a lot of noise in the wedding industry right now. People are talking about slower wedding seasons, lower booking projections, market changes, and all the reasons to panic. And when that kind of energy is everywh
Busy season does not have to mean losing yourself. In this episode, Jen shares practical strategies for staying grounded, protecting your peace, and leading your business well when life and work both feel full. After com
Busy season does not have to mean losing yourself. In this episode, Jen shares practical strategies for staying grounded, protecting your peace, and leading your business well when life and work both feel full. After com
In this episode, Jen talks about something that can feel uncomfortable but can completely change your business: feedback. After receiving some difficult client feedback this week, Jen breaks down how she handled it, what
In this episode, Jen talks about something that can feel uncomfortable but can completely change your business: feedback . After receiving some difficult client feedback this week, Jen breaks down how she handled it, wha
In this episode, Jen dives into one of the biggest things holding florists back: worry. From specific flower varieties not coming in, to imposter syndrome, to worrying about what other florists are doing, this episode is
In this episode, Jen dives into one of the biggest things holding florists back: worry. From specific flower varieties not coming in, to imposter syndrome, to worrying about what other florists are doing, this episode is
Have you ever felt weird about following up with a bride or couple after sending your proposal? Have you worried that you were going to sound pushy, annoying, desperate, or just plain sleazy? In this episode, Jen breaks
Have you ever felt weird about following up with a bride or couple after sending your proposal? Have you worried that you were going to sound pushy, annoying, desperate, or just plain sleazy? In this episode, Jen breaks
In this episode, Jen breaks down what it really takes to deliver a seamless wedding day experience — because delivering flowers is not just dropping off product, it is delivering a brand experience. After reflecting on h
In this episode, Jen breaks down what it really takes to deliver a seamless wedding day experience — because delivering flowers is not just dropping off product, it is delivering a brand experience. After reflecting on h
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The Floral CEO is hosted by Unknown Host. The show is categorised under Business (entrepreneurship) and has published 371 episodes.
The Floral CEO has published 371 episodes.
The Floral CEO regularly covers Business, Entrepreneurship, Marketing. It sits in the Business category, with a entrepreneurship focus.
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Episodes of The Floral CEO average 20 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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