Hosted by Unknown Host · 🇺🇸 US · EN
Established thought leaders with verified media credentials.
Welcome to Farmers to Florists, the podcast helping flower farmers, florists, and local flower businesses build a stronger, more sustainable floral industry from seed to centerpiece. Hosted by Dr. Liz Fiedler Mergen of Sunny Mary Meadow, this show is designed to make local flowers easier to grow, easier to design with, and easier to sell. Each episode covers practical topics like crop planning, floral recipe building, wholesale flower sales, local flower sourcing, seasonal design, flower farming systems, inventory management, pricing, and burnout prevention. Whether you are a flower farmer, wedding florist, retail florist, or a business owner who believes in the power of locally grown flowers, this podcast offers actionable strategies, real-world insight, and data-driven tools to help your floral business thrive. If you want to grow smarter, streamline your systems, strengthen farmer-florist relationships, and build a more profitable floral business, Farmers to Florists is your go-to podcast for modern flower farming and floral design success. https://www.farmerstoflorists.com/
Unknown Host hosts Farmers to Florists.
Takeaways Farmers to Florists was selected as a semifinalist in the Minnesota Cup Startup CompetitionThe biggest challenge in local flowers is not growing flowers but solving supply chain inefficienciesBuilding in public
Show notesTakeaways Why crop planning is the turning point from hobby flower growing to building a scalable floral businessHow documenting planting dates and harvest timing creates better business decisions year after yearThe four
Show notesUse code PODCAST at checkout for 30% off! https://www.farmerstoflorists.com/ Takeaways The difference between farmer pricing and florist pricing comes down to labor, design, and customization.Competing on price leads to
Show notesTakeaways Tracking actual bloom timing year over year helps flower farmers make better crop planning decisions.Floral recipe building simplifies sourcing, delegation, pricing, and event prep.Better systems and communicat
Show notesTakeaways Burnout in flower farming is usually caused by weak systems, not lack of talent or passion.Clear boundaries, communication policies, and workflow structure help growers scale sustainably.Building systems early
Show notesTakeaways Smooth logistics are often the real reason florists place repeat orders with flower farmers.Clear pickup windows, conditioned stems, and accurate labeling reduce stress and save florists time.Early communicatio
Show notesTakeaways Florists buy more confidently when flower farmers offer a consistent weekly inventory rhythm.Predictable flower availability builds trust, repeat buying, and stronger wholesale relationships.Sharing projected a
Show notesTakeaways Reaching out to florists works better when flower farmers position themselves as a solution, not as someone asking for a favor.Clear, structured communication helps reduce friction and makes it easier for flori
Show notesTakeaways Use a simple structure for buyer updates: Projected → Confirmed → Delivered to reduce florist uncertainty.Set predictable response time expectations so your boundaries don’t create confusion.Create a consistent
Show notesTakeaways Florists plan around event timelines (weeks + Saturdays), not growing seasons—alignment matters.Reliability (consistency, timing, volume) builds trust faster than rare or novel varieties.Clear availability, sim
Show notesTakeaways Build a floral business around systems, not hustle, to reduce burnout.Strong crop planning and recipe planning create easier, more reliable local sourcing.Better data and clearer workflows help farmers and flor
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Farmers to Florists is hosted by Unknown Host. The show is categorised under Business (home) and has published 0 episodes.
Farmers to Florists regularly covers Business, Entrepreneurship, Leisure, Home, Garden. It sits in the Business category, with a home focus.
Farmers to Florists is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Farmers to Florists hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Farmers to Florists average 8 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Farmers to Florists's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
Methodology. Booking Probability™ blends Listen Score, 30-day Virality, open-to-guests detection, and Apple ratings. Data refreshed every 60 minutes. Listen Score and Booking Probability are calculated by PitchCentric. Last enriched 10 days ago.
