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Hosted by Engaged Creative · 🇺🇸 US · EN · 26 episodes
Established thought leaders with verified media credentials.
We’re Aimee and Sophie, co-founders of Engaged Creative, a creative marketing agency dedicated to helping wedding businesses thrive. This channel is your go-to destination for weekly podcast episodes packed with practical advice, industry trends, and marketing strategies tailored specifically for wedding vendors in Australia and around the world.Whether you're a bridal designer, boutique, venue, photographer, stylist, celebrant, florist, videographer, caterer, or any creative in the wedding space, this podcast is for you.👉 Expect real talk, fresh ideas, and zero gatekeeping.🎧 New episodes drop every Tuesday.✨ About Engaged Creative:We help wedding brands grow with strategic marketing, content creation, and sales support that actually works. With years of experience in the industry, we understand the challenges vendors face and we’re here to make marketing feel easier, more effective, and aligned with your brand.
Engaged Creative hosts The Edit by Engaged Creative, a business show with 26 episodes published.
Last month Sophie and I were invited to Yangaro, a private estate in the Whitsundays that sleeps 68 guests across eight luxury villas, talking with Kristy Franks from Mills & Franks. Kristy has worked across the Sydney O
Part two of your marketing questions answered. Sophie and Aimee work through more of the questions that keep coming up across onboarding calls, client conversations, and Instagram DMs, including how often to post, why so
We are back with another round of listener questions... How often you should actually be posting, why some reels go viral and others flop, whether wedding fairs are worth it, how to stop attracting clients who ghost or h
You've done all the hard work to get someone to enquire. But what happens next? In this episode, Aimee and Sophie get into the gap between marketing and conversion, why enquiries go cold, what a strong initial response l
You've done all the hard work to get someone to enquire. But what happens next? In this episode, Aimee and Sophie get into the gap between marketing and conversion, why enquiries go cold, what a strong initial response l
Most wedding businesses don't have a marketing problem. They have a positioning problem. In this episode, Aimee and Sophie break down the difference between the two, walk through five clear signs your positioning is work
Sophie and Aimee are back with an episode full of Marketing Q&A’s, answering the questions you have sent in. TikTok vs Instagram, whether to keep marketing when you’re fully booked, Meta ads vs boosted posts, standing ou
What does it actually take to build a bridal brand that lasts 16 years, spans 19 locations, and still feels personal in every single store? In this episode, Sophie sits down with Lanie, founder of Lovely Bride, to find o
In this episode of The Edit by Engaged Creative, we explore marketing strategies that go beyond social media and why relying on platforms like Instagram alone can limit your growth. We break down how to build a marketing
The modern-day negative review is a face-to-camera video. And in the wedding industry, where emotions and budgets are both running high, it can go viral fast. Sophie and Aimee break down the prevention strategies every v
This week, Sophie sits down with Nadean Richards, founder of New York Bridal Market by One Fine Day, for a conversation that is equal parts industry insight and behind-the-scenes access. Approaching their 10th year anniv
It is 2026 and the wedding industry is shifting fast. In this episode, Sophie and Aimee get into the marketing trends and predictions they are already seeing on the ground, the conversations they are having with clients,
We're back for Season 2 and we are kicking things off by going right back to the beginning. In this episode, Sophie and Aimee take a trip down memory lane and share the real story behind building our wedding marketing ag
A behind-the-scenes conversation recorded live at New York Bridal Market with Christina Wettstein, one of the most influential voices in global bridal buying and founder of two of the industry’s most respected trade even
Recorded live at New York Bridal Market, this episode of The Edit by Engaged Creative features Anna, the owner of A&Bé Bridal Boutiques. Known for her cool-girl approach and beautifully curated boutiques across the U.S.,
In this episode, we sit down with New Zealand based Bridal Designer Trish Peng to talk about what the rest of the bridal world thinks of Australian and New Zealand designers, the power of founder-led marketing and lesson
On todays episode we chat with Kennedy, the voice behind Gown Eyed Girl, about the content gap in bridal, why TikTok became a game-changer, and why she refuses to use AI in her work. She shares her take on industry trend
In this episode, we’re joined by Andie from The Bridal Journey to talk about building a creative brand with staying power, the shift towards individuality in weddings, and why visibility and brand awareness still matter
In this episode, we chat with Carla Jenkins, founder of Made With Love Bridal, about the real behind-the-scenes of building one of Australia’s most-loved bridal brands. From her proudest moment landing 56 stockists in NY
In this episode, Aimee and Sophie break down what you need to know before putting your ad spend into Meta platforms. We cover the difference between boosted posts and a real paid ads campaign, the hidden Apple service fe
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The Edit by Engaged Creative is hosted by Engaged Creative. The show is categorised under business (marketing) and has published 26 episodes.
The Edit by Engaged Creative has published 26 episodes.
The Edit by Engaged Creative regularly covers business, marketing, news. It sits in the business category, with a marketing focus.
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Episodes of The Edit by Engaged Creative average 21 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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