We’re Aimee and Sophie, co-founders of Engaged Creative, a creative marketing agency dedicated to helping wedding businesses thrive. This channel is your go-to destination for weekly podcast episodes packed with practical advice, industry trends, and marketing strategies tailored specifically for wedding vendors in Australia and around the world.Whether you're a bridal designer, boutique, venue, photographer, stylist, celebrant, florist, videographer, caterer, or any creative in the wedding space, this podcast is for you.👉 Expect real talk, fresh ideas, and zero gatekeeping.🎧 New episodes drop every Tuesday.✨ About Engaged Creative:We help wedding brands grow with strategic marketing, content creation, and sales support that actually works. With years of experience in the industry, we understand the challenges vendors face and we’re here to make marketing feel easier, more effective, and aligned with your brand.
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The Edit by Engaged Creative is a business podcast hosted by Engaged Creative, with 26 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
About the host
Engaged Creative hosts The Edit by Engaged Creative, a business show with 26 episodes published.
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Episode #25
We spent the weekend at Yangaro with Kristy from Mills & Franks | The Edit by Engaged Creative Ep.25
Jun 29, 202626 minS2
Last month Sophie and I were invited to Yangaro, a private estate in the Whitsundays that sleeps 68 guests across eight luxury villas, talking with Kristy Franks from Mills & Franks. Kristy has worked across the Sydney Opera House, Alexander McQueen events in London, and Matt Moran's full venue portfolio before building her own business with her husband Dave. We get into why accommodation is now the deciding factor for couples, the intimate wedding trend that never actually went away, and what it really takes to become part of a client's team rather than their external agency.
Seven years full time, and we are still figuring out how to evolve without losing what we built | The Edit by Engaged Creative Ep.24
Jun 22, 202624 minS2
Part two of your marketing questions answered. Sophie and Aimee work through more of the questions that keep coming up across onboarding calls, client conversations, and Instagram DMs, including how often to post, why some Reels go viral and others do not, whether wedding fairs are still worth it, and what to do about clients who ghost or haggle. We dig into whether a blog still matters in the age of AI search, what a welcome email sequence should actually do, and how to evolve your brand without losing the momentum you have already built. Practical, specific, and built for wedding industry business owners who want real answers, not theory. Produced by Talkback Media info@talkbackmedia.com.au
Posting Frequency, Going Viral, Blogs and Rebranding | The Edit by Engaged Creative Ep.24
Jun 22, 202624 minS2
<p>We are back with another round of listener questions... How often you should actually be posting, why some reels go viral and others flop, whether wedding fairs are worth it, how to stop attracting clients who ghost or haggle, whether you still need a blog in 2025, and what to do when you've outgrown your brand but don't want to lose momentum.</p>
Marketing Gets the Enquiry. This Is What Converts It. | The Edit by Engaged Creative Ep.23
Jun 15, 202616 minS2
You've done all the hard work to get someone to enquire. But what happens next? In this episode, Aimee and Sophie get into the gap between marketing and conversion, why enquiries go cold, what a strong initial response looks like, and how to build a follow-up approach that feels purposeful rather than pushy. If your enquiry-to-booking rate isn't where you want it to be, this one is worth a listen. Produced by Talkback Media info@talkbackmedia.com.au
Marketing Gets the Enquiry. This Is What Converts It. | The Edit by Engaged Creative Ep.23
Jun 15, 202616 minS2
<p>You've done all the hard work to get someone to enquire. But what happens next? In this episode, Aimee and Sophie get into the gap between marketing and conversion, why enquiries go cold, what a strong initial response looks like, and how to build a follow-up approach that feels purposeful rather than pushy. If your enquiry-to-booking rate isn't where you want it to be, this one is worth a listen.</p><p></p><p>Produced by Talkback Media</p><p>info@talkbackmedia.com.au</p>
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