The Drake Insights Podcast

This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts – to help you dominate in today’s competitive market. Tune in each episode for actionable tips and insider secrets to outsmart the competition and future-proof your success. So tune in and let’s conquer the senior living marketing landscape together!

The Drake Insights Podcast is a business podcast hosted by Drake Strategic, with 39 episodes on record and a Required Pod Score of 80.

Drake Strategic hosts The Drake Insights Podcast, a business show with 39 episodes published.

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  Episode #39

  Ep 39 - How Continuing Care at Home Expands the Future of Senior Living

  Sep 16, 202656 min

  What if one of the biggest growth opportunities for senior living isn’t another building — but expanding how we serve older adults beyond the community walls? In Episode 39 of The Drake Insights Podcast, Natasha Drake sits down with Amanda Young, founder of MAL Consulting and a leading expert in Continuing Care at Home, to unpack a model that may be far more powerful than many senior living organizations realize. Continuing Care at Home isn’t simply home care, and it isn’t a replacement for the life plan community. It can expand an organization’s mission, strengthen its pipeline, better serve long waitlists, create new revenue opportunities and provide older adults with another way to plan proactively for their future. To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or MAL Consulting: https://malconsulting.co/ Full YouTube Episode: https://youtu.be/hJQaz_MtSpw

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  Episode #38

  Ep 38 - Senior Living Doesn’t Need More Marketing. It Needs Better Strategy.

  Sep 8, 202615 minS1

  After several conversations with senior living operators recently, I kept hearing the same thing: confusion around what they actually need to do to reach their occupancy and growth goals. Before we start talking about leads, campaigns, direct mail, digital spend or marketing budgets, we need to answer a much more important question: What does success actually look like for your organization? Because the answer isn't the same for every community. In Episode 38, I share why senior living organizations need to start with the operational reality, historical data and business goals first — and then build a marketing strategy around what will actually move the needle. We also need to be more honest as an industry about what communities truly need, what they don't, what they're paying for and what results they should realistically expect. To learn more, visit Drake Strategic at https://www.drakestrategic.com/ Full YouTube Episode: https://youtu.be/CtcFG1chpXA

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  Episode #37

  Ep 37 - Why Senior Living Leaders Struggle and What They Really Need with Erin Thompson

  Aug 26, 202646 minS1

  Senior living leaders are expected to manage people, regulations, occupancy, financial performance, family expectations, culture and constant change—but many are never given the practical leadership development they need to navigate those responsibilities in real time. In episode 37 of The Drake Insights Podcast, I sit down with Erin Thompson, founder of Aspire for More with Erin and the 100% Leader program, to talk about what senior living leaders are really struggling with—and why so much of it comes back to leadership, trust and communication. Erin has spent more than 20 years in senior living, including as a sales director and executive director, and now works directly with leaders across the industry. She brings a perspective rooted not just in leadership theory, but in what it actually feels like to lead inside a senior living community. Erin also shares how investing in one leader’s growth can influence an entire team—and ultimately impact culture, retention and occupancy. To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Aspire for More with Erin: https://aspireformorewitherin.com and the 100% Leader Program: https://the100percentleader.com/ Full YouTube Episode: https://youtu.be/25ZmWeHqO0c

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  Episode #36

  Ep 36 - Brand Is Culture: How Kendal Evolved a 50-Year Legacy Brand

  Aug 4, 202648 minS1

  A brand refresh is never just about a new logo, updated colors or modernized design—especially when an organization has more than 50 years of history, deeply rooted values and multiple communities with distinct identities. In Episode 36 of The Drake Insights Podcast, host Natasha Drake welcomes Morgan Lamphere, Senior Director of Marketing at Kendal, to share the story behind Kendal’s organization-wide brand evolution. Morgan takes us inside the thoughtful, multi-year process of modernizing the Kendal brand while protecting the culture, heritage and Quaker values that have shaped the organization for decades. This conversation is an important reminder that brand is not simply a marketing exercise. Brand is culture—and the strongest brands are built through listening, collaboration and shared ownership. To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Kendal at https://www.kendal.org/ Full YouTube Episode: https://youtu.be/GkNPaq-OFmI

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  Episode #35

  Ep 35 - From Click to Connection: How Senior Living Teams Can Build Trust After the Inquiry

  Jul 1, 202644 minS1

  In Episode 35 of The Drake Insights Podcast, Natasha Drake welcomes back Christie Freeze, Director of Strategic Growth at SalesMail, for a conversation about what happens after a senior living lead raises their hand. Senior living organizations are investing more than ever in websites, SEO, content, AI, automation, and digital lead generation. But once the inquiry comes in, the real question becomes: How do we move from click to connection? Natasha and Christie discuss the gap between marketing and conversion — and why “speed to lead” is no longer enough on its own. Christie shares why senior living teams need to focus on speed to trust by creating warmer, more personal, and more human follow-up experiences. If you’re a senior living sales or marketing leader looking to improve follow-up, increase engagement, and create more meaningful connections after the inquiry, this episode is for you. To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or SalesMail at https://www.salesmail.com/ Full YouTube Episode: https://youtu.be/VaaQ383a6l8

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