Hosted by Heiko Gebauer · 🇺🇸 US · EN-US · 37 episodes
Established thought leaders with verified media credentials.
Connecting research and practice in the transformation from products to digital services. The Digital Servitization Exchange Podast explores how manufacturers create and capture value through services and software. Designed for both researchers and practitioners, the podcast brings together academic insight and industry experience to unpack the concepts, challenges, and opportunities driving digital servitization. Each episode delves into themes such as service innovations, subscription models, industrial IoT, digital platform ecosystems, and organizational transformation. Rather than focusing on individual voices, the podcast emphasizes relevant topics that matter across domains — offering evidence-based perspectives for academics and actionable ideas for business professionals. By bridging theory and practice, The Digital Servitization Exchange Podcast provides a space where learning flows both ways: from research to real-world implementation, and from p
Heiko Gebauer hosts The Digital Servitization Exchange Podcast, a arts show with 37 episodes published.
Description: How did the world’s most iconic toy company go from the brink of bankruptcy to unprecedented global success?. In this episode, we dive deep into the fascinating turnaround story of the LEGO Group. We explore
Description: I n this episode, we explore the fascinating journey of 365FarmNet, a pioneering farm management information system (FMIS) introduced by the agricultural machinery manufacturer CLAAS in 2013. Originally desi
Description: In this episode, we dive deep into Rockwell Automation's ambitious pivot from a traditional controls and automation hardware vendor to a software, data, and digital-transformation platform vendor. We explore
The shift toward Direct-to-Customer (D2C) strategies and digital servitization presents a complex paradox for product manufacturers today. While digital technologies offer lucrative new revenue streams, valuable data, an
In this episode, we dive deep into the strategic evolution of Honeywell Forge , exploring how a traditional industrial giant successfully transitioned into a software-driven platform . We trace the emergence of the Honey
Description: How does a 150-year-old telecommunications company stay competitive in the age of 5G, cloud computing, AI, and platform ecosystems? In this episode, we explore the Ericsson case and examine how the company t
Description: How does a traditional electrical equipment manufacturer become a global digital services powerhouse? In this episode, we explore how Schneider Electric transformed from a hardware-driven industrial firm int
Description How do strategic acquisitions turn an industrial manufacturer into a global service leader? In this episode, we examine how Atlas Copco transformed its business model between 2005 and 2025 by systematically a
Description: How did Sony transform from a legendary electronics manufacturer into one of the world’s most powerful connected entertainment ecosystems? In this episode, we explore Sony’s 25-year strategic evolution—from
Description In this episode, we examine how NIO has redefined electric mobility through its pioneering Battery-as-a-Service (BaaS) model. Instead of selling cars with batteries built in, NIO separates the battery from th
Description For decades, Xerox was synonymous with copiers and printers. But faced with digital disruption and declining print volumes, Xerox embarked on a long and often turbulent journey to reinvent itself as a service
Description Cisco Systems is best known for building the infrastructure of the internet. But since 2010, Cisco has been quietly reinventing itself—from a hardware-driven networking giant into a company powered by service
Description For much of the 20th century, IBM defined the computer industry through hardware—from mainframes to personal computers. But beginning in the mid-2000s, IBM made a series of deliberate, often painful strategic
Description For most of its history, Caterpillar Inc. was defined by the machines it sold. But between 2010 and 2025, the company quietly reinvented itself—not as a hardware manufacturer, but as a digitally enabled servi
Description Eastman Kodak is often remembered as the company that “missed digital photography.” But that story is too simple. In this episode, we unpack Kodak’s collapse through the lens of service ecosystem strategy and
Description Hitachi reinvented itself through Lumada, a digital platform that transformed a century-old industrial giant into a data-driven solutions leader. We explore how Lumada connects IoT, analytics, and AI to bridg
Description In this episode, we explore how Philips reinvented itself from a world-leading medical device manufacturer into a digital health platform provider with the launch and evolution of Philips HealthSuite. Facing
Description In this episode, we explore how ABB is transforming industrial automation through its Robotics-as-a-Service (RaaS) approach. Long known for selling advanced industrial robots, ABB is now shifting toward outco
Description In this episode, we explore how Komatsu reinvented itself from a world-class maker of heavy machinery into a global provider of Smart Construction solutions . Faced with labor shortages, low productivity, and
Description In this episode, we explore Mitsubishi Electric’s M-Use® model, a bold shift from selling elevators to delivering elevator-as-a-service. Instead of owning the equipment, building owners pay for performance—gu
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The Digital Servitization Exchange Podcast is hosted by Heiko Gebauer. The show is categorised under arts and has published 37 episodes.
The Digital Servitization Exchange Podcast has published 37 episodes.
The Digital Servitization Exchange Podcast regularly covers arts. It sits in the arts category.
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Episodes of The Digital Servitization Exchange Podcast average 15 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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