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The Digital Servitization Exchange Podcast

Hosted by Heiko Gebauer · arts · EN-US

42 episodesAudience: 3
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About this Podcast:

Connecting research and practice in the transformation from products to digital services. The Digital Servitization Exchange Podast explores how manufacturers create and capture value through services and software. Designed for both researchers and practitioners, the podcast brings together academic insight and industry experience to unpack the concepts, challenges, and opportunities driving digital servitization. Each episode delves into themes such as service innovations, subscription models, industrial IoT, digital platform ecosystems, and organizational transformation. Rather than focusing on individual voices, the podcast emphasizes relevant topics that matter across domains — offering evidence-based perspectives for academics and actionable ideas for business professionals. By bridging theory and practice, The Digital Servitization Exchange Podcast provides a space where learning flows both ways: from research to real-world implementation, and from p

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Contact path

Verified email

Booking probability

32%

Guest openness

Selective

Verified email on file
80/100
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Questions about The Digital Servitization Exchange Podcast

What is The Digital Servitization Exchange Podcast about?

Connecting research and practice in the transformation from products to digital services. The Digital Servitization Exchange Podast explores how manufacturers create and capture value through services and software. Designed for both researchers and practitioners, the podcast brings together academic insight and industry experience to unpack the concepts, challenges, and opportunities driving digital servitization.

Who hosts The Digital Servitization Exchange Podcast?

The Digital Servitization Exchange Podcast is hosted by Heiko Gebauer. The show has published 42 episodes to date.

What has The Digital Servitization Exchange Podcast covered recently?

Recent episodes include "#41 From Intuition to Intelligence: The Evolution of Data-Centric Marketing in Manufacturing SMEs." (7 October 2026, 7 minutes), "#42 Connecting Design to Operations: Inside Schneider Electric’s $22.6B PTC Acquisition" (7 October 2026, 7 minutes), and "#37 Rebuilding the Brick: LEGO's Journey From Crisis to SustAInnovation" (28 April 2026, 23 minutes).

How often does The Digital Servitization Exchange Podcast publish?

The Digital Servitization Exchange Podcast publishes roughly weekly, with episodes averaging 14 minutes across 42 episodes.

How hard is it to get booked on The Digital Servitization Exchange Podcast?

Booking probability for The Digital Servitization Exchange Podcast is 32%, and the host is rated Selective on guests. The Digital Servitization Exchange Podcast requires a Pod Score of 80 or higher. The Digital Servitization Exchange Podcast's contact route on record: verified email.

Who should pitch The Digital Servitization Exchange Podcast?

The strongest fits for The Digital Servitization Exchange Podcast are Industrial Machinery and Business & Management Consulting. The Digital Servitization Exchange Podcast has an arts audience.

About the host

Heiko Gebauer hosts The Digital Servitization Exchange Podcast, an arts podcast with 42 episodes published.

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Recent episodes

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  • The Digital Servitization Exchange Podcast

    #41 From Intuition to Intelligence: The Evolution of Data-Centric Marketing in Manufacturing SMEs.

    Oct 7, 20267 min

    Description In this episode, we traces the transition from experience-based marketing toward enterprise-wide data centricity across three cumulative phases: data-enabled marketing practices, analytics-driven marketing...

  • The Digital Servitization Exchange Podcast

    #42 Connecting Design to Operations: Inside Schneider Electric’s $22.6B PTC Acquisition

    Oct 7, 20267 minS65

    Description: In this episode, we unpack Schneider Electric’s proposed $22.6 billion ($205 per share) cash acquisition of PTC announced in October 2026. We explore how integrating PTC’s product design and lifecycle...

  • Episode #37

    #37 Rebuilding the Brick: LEGO's Journey From Crisis to SustAInnovation

    Apr 28, 202623 min

    Description: How did the world’s most iconic toy company go from the brink of bankruptcy to unprecedented global success?. In this episode, we dive deep into the fascinating turnaround story of the LEGO Group. We...

  • Episode #36

    #36 The Evolution of 365FarmNet

    Apr 28, 20267 min

    Description: I n this episode, we explore the fascinating journey of 365FarmNet, a pioneering farm management information system (FMIS) introduced by the agricultural machinery manufacturer CLAAS in 2013. Originally...

  • Episode #35

    #35 From Plant Floor to Cloud: The Evolution of Rockwell's FactoryTalk InnovationSuite

    Apr 28, 20267 min

    Description: In this episode, we dive deep into Rockwell Automation's ambitious pivot from a traditional controls and automation hardware vendor to a software, data, and digital-transformation platform vendor. We...

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  • Episode #34

    #34 The D2C Dilemma: Navigating Manufacturer-Dealer Collaborations in the Digital Age

    Apr 28, 20267 min

    The shift toward Direct-to-Customer (D2C) strategies and digital servitization presents a complex paradox for product manufacturers today. While digital technologies offer lucrative new revenue streams, valuable data...

  • Episode #33

    #33 Decoding Honeywell Forge: Transforming Industrial Data into Digital Outcomes

    Apr 28, 202623 min

    In this episode, we dive deep into the strategic evolution of Honeywell Forge , exploring how a traditional industrial giant successfully transitioned into a software-driven platform . We trace the emergence of the...

  • Episode #32

    #32 Ericsson’s Evolution: Competing Through Software, Services, and Platforms

    Mar 4, 20266 min

    Description: How does a 150-year-old telecommunications company stay competitive in the age of 5G, cloud computing, AI, and platform ecosystems? In this episode, we explore the Ericsson case and examine how the company...

  • Episode #30

    #30 Acquiring Service Growth: How Atlas Copco Became a Service Leader Through M&A

    Feb 26, 20267 min

    Description How do strategic acquisitions turn an industrial manufacturer into a global service leader? In this episode, we examine how Atlas Copco transformed its business model between 2005 and 2025 by systematically...

  • Episode #29

    #29 Reinvention of Sony: From Walkman to Worldwide Streaming.

    Feb 26, 202621 min

    Description: How did Sony transform from a legendary electronics manufacturer into one of the world’s most powerful connected entertainment ecosystems? In this episode, we explore Sony’s 25-year strategic evolution—from...

  • Episode #31

    #31 From Switchgear to Software: Schneider Electric’s Digital Reinvention

    Feb 26, 202618 min

    Description: How does a traditional electrical equipment manufacturer become a global digital services powerhouse? In this episode, we explore how Schneider Electric transformed from a hardware-driven industrial firm...

  • Episode #22

    #22 Vertical Mobility Reimagined: The Story of Mitsubishi’s M-Use®

    Jan 27, 202611 min

    Description In this episode, we explore Mitsubishi Electric’s M-Use® model, a bold shift from selling elevators to delivering elevator-as-a-service. Instead of owning the equipment, building owners pay for...

  • Episode #26

    #26 Reinventing IBM: From Hardware Giant to Services and Software Leader

    Jan 27, 202618 min

    Description For much of the 20th century, IBM defined the computer industry through hardware—from mainframes to personal computers. But beginning in the mid-2000s, IBM made a series of deliberate, often painful...

  • Episode #20

    #20 Battery as a Service — How NIO Is Reinventing Electric Vehicle Ownership

    Jan 27, 202614 min

    Description In this episode, we examine how NIO has redefined electric mobility through its pioneering Battery-as-a-Service (BaaS) model. Instead of selling cars with batteries built in, NIO separates the battery from...

  • Episode #28

    #28 From Copiers to Services: Xerox’s Long Road to Services

    Jan 27, 202614 min

    Description For decades, Xerox was synonymous with copiers and printers. But faced with digital disruption and declining print volumes, Xerox embarked on a long and often turbulent journey to reinvent itself as a...

  • Episode #27

    #27 From Networks to Recurring Value: Cisco’s Service-Led Transformation

    Jan 27, 202619 min

    Description Cisco Systems is best known for building the infrastructure of the internet. But since 2010, Cisco has been quietly reinventing itself—from a hardware-driven networking giant into a company powered by...

  • Episode #24

    #24 Digital Cameras, Analog Thinking: Kodak’s Service Ecosystem Collapse

    Jan 27, 202617 min

    Description Eastman Kodak is often remembered as the company that “missed digital photography.” But that story is too simple. In this episode, we unpack Kodak’s collapse through the lens of service ecosystem strategy...

  • Episode #18

    #18 Lumada Platform — Reinventing Hitachi Through Data

    Jan 27, 202615 min

    Description Hitachi reinvented itself through Lumada, a digital platform that transformed a century-old industrial giant into a data-driven solutions leader. We explore how Lumada connects IoT, analytics, and AI to...

  • Episode #17

    #19 From Medical Devices to Digital Care — Philips HealthSuite and the Platform Shift in Healthcare

    Jan 27, 202616 min

    Description In this episode, we explore how Philips reinvented itself from a world-leading medical device manufacturer into a digital health platform provider with the launch and evolution of Philips HealthSuite. Facing...

  • Episode #23

    #23 Komatsu and the Rise of Smart Construction Solutions

    Jan 27, 202617 min

    Description In this episode, we explore how Komatsu reinvented itself from a world-class maker of heavy machinery into a global provider of Smart Construction solutions . Faced with labor shortages, low productivity...

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