Oct 20, 20261h 11mS11
What were the biggest ideas, sharpest arguments and most memorable moments from Season 11 of Data Malarkey? In this end-of-season special, Master Data Storyteller, Sam Knowles revisits standout conversations from six...
business
The Data Malarkey Podcast
Hosted by Sam Knowles · business · EN-GB
About this Podcast:
The Data Malarkey podcast – and it's audio-visual twin, the Data Malarkey Show on YouTube – a must-listen, must-watch resource of brilliant data storytelling. If only there were more people in the world with the pragmatic approach taken by my guests, well, there'd be rather less data malarkey about.
Pitch Analysis
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Contact path
Verified email
Booking probability
34%
Guest openness
Selective
80/100
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What is The Data Malarkey Podcast about?
The Data Malarkey podcast, and it's audio-visual twin, the Data Malarkey Show on YouTube, a must-listen, must-watch resource of brilliant data storytelling. If only there were more people in the world with the pragmatic approach taken by my guests, well, there'd be rather less data malarkey about.
Who hosts The Data Malarkey Podcast?
The Data Malarkey Podcast is hosted by Sam Knowles. The show has published 79 episodes to date.
What has The Data Malarkey Podcast covered recently?
Recent episodes include "Data Malarkey Season 11 Best Bits: AI, insight, online safety, and the afterlife of data" (20 October 2026, 71 minutes), "Why Efficiency Is Making Us Care Less │Data Malarkey with Judah Armani" (22 September 2026, 51 minutes), and "How to Turn Data Into Real Insight │Data Malarkey with Louise Twycross-Lewis" (8 September 2026, 39 minutes).
How often does The Data Malarkey Podcast publish?
The Data Malarkey Podcast publishes roughly every two weeks, with episodes averaging 49 minutes across 79 episodes.
How hard is it to get booked on The Data Malarkey Podcast?
Booking probability for The Data Malarkey Podcast is 34%, and the host is rated Selective on guests. The Data Malarkey Podcast requires a Pod Score of 80 or higher. The Data Malarkey Podcast's contact route on record: verified email.
Who should pitch The Data Malarkey Podcast?
The strongest fits for The Data Malarkey Podcast are IT Services & Software Development and Business & Management Consulting. The Data Malarkey Podcast has a business audience.
About the host
Sam Knowles hosts The Data Malarkey Podcast, a business podcast with 79 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Sep 22, 202651 minS11What if design is not really about products at all, but about bridging the gap between the world as it is and the world we hope for? In this episode of Data Malarkey, Master Data Storyteller, Sam Knowles, speaks with...
Sep 8, 202639 minS11What turns data into insight, and why does that distinction matter so much in media, research, and strategy? In this episode of Data Malarkey, Master Data Storyteller, Sam Knowles, speaks with Louise Twycross-Lewis...
Jul 28, 202653 minS11What happens when platform design, recommendation algorithms, and commercial incentives collide with teenage vulnerability? In this episode of Data Malarkey, Master Data Storyteller, Sam Knowles, speaks to Andy Burrows...
Jul 14, 202651 minS11What happens to your data when you die? In this episode of Data Malarkey, Master Data Storyteller, Sam Knowles, welcomes Carl Öhman, Assistant Professor in Political Science at Uppsala University and author of The...
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Jun 30, 202637 minS11In this live episode of Data Malarkey - recorded live on stage at the 'AI for PR' conference in June 2026 - Master Data Storyteller, Sam Knowles, speaks with Pete Markey, Chief Communications & Marketing Officer at the...
May 26, 202659 minS10What were the standout moments from Season 10 of Data Malarkey? In this end-of-season special, host and Master Data Storyteller, Sam Knowles, looks back at some of the best bits, biggest ideas, and sharpest soundbites...
May 12, 202655 minS10The four-day week gets talked about a lot, but what happens when you stop talking about the theory and start measuring impact properly? In this episode of Data Malarkey - the podcast about using data, smarter - Master...
Apr 28, 202657 minS10What if the problem is not your tool? In this episode of the Data Malarkey podcast, Master Data Storyteller, Sam Knowles, speaks with Dino Delić of Meltwater, the global leader in media intelligence. Sam and Dino cover...
Episode #4
From Skype to delivery robots: Ahti Heinla on data, deep tech and solving the last mile problem
Apr 15, 202646 minS10Ahti Heinla has built category-defining tech in two completely different worlds. First, he helped architect Skype, making internet communication simple enough to spread like wildfire. Then he co-founded Starship...
Apr 1, 202655 minS10"Now, today is a first for data malarkey… This is the very first time that we've had two guests on the same episode. Not only two guests, but also a dynamic feminist wife and husband duo…" In this episode of the Data...
Mar 18, 202650 minS10What if the biggest growth lever for brands in 2026 isn't media spend, targeting tweaks, or yet another funnel experiment … but inclusive marketing? In this episode of the Data Malarkey Podcast, Master Data Storyteller...
Mar 4, 202652 minS10What happens when the business model of the internet rewards attention at any cost - and AI makes it even easier to centralise power, traffic, and revenue? In this episode of the Data Malarkey Podcast, host and Master...
Jan 21, 202657 minS9Master Data Storyteller, Sam Knowles hosts a best-of-Season-Nine greatest hits episode, featuring: Kelly Beaver, Ipsos UK & Ireland; Angela Balakrishnan, the UK Information Commissioner's Office (ICO); AI pathfinder and...
Jan 7, 202654 minS9Professor of Story Science, Angus Fletcher, joins Master Data Storyteller, Sam Knowles, to dig into narrative cognition, creativity, and innovation in volatile, uncertain, complex, and ambiguous (VUCA) environments...
Dec 9, 202548 minS9Social for Good founder, Kerry Watkins, joins Master Data Storyteller, Sam Knowles, to talk charity communications, nonprofit social media strategy, and building authentic engagement on LinkedIn. They cover why relying...
Nov 25, 202540 minS9Master Data Storyteller, Sam Knowles, welcomes Wadds Inc.'s Stephen Waddington to explore engineering-style rigour in PR. They discuss: elevating the function during the pandemic, building multi-source datasets for the...
Episode #3
Data doesn't create meaning - we do
Nov 11, 202541 minS9Master Data Storyteller, Sam Knowles, welcomes AI Pathfinder and TED Talker, Susan Etlinger, for a conversation about AI, meaning-making, and agency. Topics include the influx of new data types, Orwell vs Huxley (after...
Oct 29, 202544 minS9Master Data Storyteller, Sam Knowles,speaks with Angela Balakrishnan, Executive Director of Strategic Communications & Public Affairs at the UK Information Commissioner's Office (ICO) about information rights, public...
Oct 14, 202530 minS9In this episode of the Data Malarkey Podcast, Master Data Storyteller, Sam Knowles, welcomes Kelly Beaver, Chief Executive of Ipsos UK & Ireland, to explore why the data industry is at a crossroads. Kelly shares...
Recent guests
Recent guests on The Data Malarkey Podcast. Study who booked and why before you pitch.
P
Pete Markey
Chief Communications & Marketing Officer, University of Nottingham
A
Ahti Heinla
Co-founder and developer of Skype, Starship Technologies
K
Karen Dobres
driving force behind Lewes FC's Equality Campaign, Lewes Community Football Club
A
Angus Fletcher
Neuroscientist, researcher, Special Ops consultant, Project Narrative at The Ohio State University
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