Hosted by Sam Knowles · 🇺🇸 US · EN-GB · 72 episodes
Established thought leaders with verified media credentials.
The Data Malarkey podcast – and it's audio-visual twin, the Data Malarkey Show on YouTube – a must-listen, must-watch resource of brilliant data storytelling. If only there were more people in the world with the pragmatic approach taken by my guests, well, there'd be rather less data malarkey about.
Sam Knowles hosts The Data Malarkey Podcast, a business show with 72 episodes published.
In this live episode of Data Malarkey - recorded live on stage at the 'AI for PR' conference in June 2026 - Master Data Storyteller, Sam Knowles, speaks with Pete Markey, Chief Communications & Marketing Officer at the U
What were the standout moments from Season 10 of Data Malarkey? In this end-of-season special, host and Master Data Storyteller, Sam Knowles, looks back at some of the best bits, biggest ideas, and sharpest soundbites fr
The four-day week gets talked about a lot, but what happens when you stop talking about the theory and start measuring impact properly? In this episode of Data Malarkey - the podcast about using data, smarter - Master Da
What if the problem is not your tool? In this episode of the Data Malarkey podcast, Master Data Storyteller, Sam Knowles, speaks with Dino Delić of Meltwater, the global leader in media intelligence. Sam and Dino cover d
Ahti Heinla has built category-defining tech in two completely different worlds. First, he helped architect Skype, making internet communication simple enough to spread like wildfire. Then he co-founded Starship Technolo
"Now, today is a first for data malarkey… This is the very first time that we've had two guests on the same episode. Not only two guests, but also a dynamic feminist wife and husband duo…" In this episode of the Data Mal
What if the biggest growth lever for brands in 2026 isn't media spend, targeting tweaks, or yet another funnel experiment … but inclusive marketing? In this episode of the Data Malarkey Podcast, Master Data Storyteller,
What happens when the business model of the internet rewards attention at any cost - and AI makes it even easier to centralise power, traffic, and revenue? In this episode of the Data Malarkey Podcast, host and Master Da
Master Data Storyteller, Sam Knowles hosts a best-of-Season-Nine greatest hits episode, featuring: Kelly Beaver, Ipsos UK & Ireland; Angela Balakrishnan, the UK Information Commissioner's Office (ICO); AI pathfinder and
Professor of Story Science, Angus Fletcher, joins Master Data Storyteller, Sam Knowles, to dig into narrative cognition, creativity, and innovation in volatile, uncertain, complex, and ambiguous (VUCA) environments. Draw
Social for Good founder, Kerry Watkins, joins Master Data Storyteller, Sam Knowles, to talk charity communications, nonprofit social media strategy, and building authentic engagement on LinkedIn. They cover why relying s
Master Data Storyteller, Sam Knowles, welcomes Wadds Inc.'s Stephen Waddington to explore engineering-style rigour in PR. They discuss: elevating the function during the pandemic, building multi-source datasets for the "
Master Data Storyteller, Sam Knowles, welcomes AI Pathfinder and TED Talker, Susan Etlinger, for a conversation about AI, meaning-making, and agency. Topics include the influx of new data types, Orwell vs Huxley (after N
Master Data Storyteller, Sam Knowles,speaks with Angela Balakrishnan, Executive Director of Strategic Communications & Public Affairs at the UK Information Commissioner's Office (ICO) about information rights, public tru
In this episode of the Data Malarkey Podcast, Master Data Storyteller, Sam Knowles, welcomes Kelly Beaver, Chief Executive of Ipsos UK & Ireland, to explore why the data industry is at a crossroads. Kelly shares insights
In this Greatest Hits episode, Master Data Storyteller, Sam Knowles, rounds up the sharpest, most compelling, and most insightful moments from Series 8 of Data Malarkey - the podcast about using data, smarter. From AI an
In this episode of The Data Malarkey Podcast, host and Master Data Storyteller, Sam Knowles, talks with Darryl Sparey, Managing Director and Co-Founder of UK-based PR agency, Hard Numbers. A seasoned expert in communicat
In this episode of The Data Malarkey Podcast, host and Master Data Storyteller, Sam Knowles, is joined by Christine Rosen, senior fellow at the American Enterprise Institute and author of the 2025 book, The Extinction of
In this episode of Data Malarkey – the podcast about using data, smarter – Master Data Storyteller, Sam Knowles, talks to Chris Summerfield, Professor of Cognitive Neuroscience at the University of Oxford. Chris shares i
In this compelling episode of the Data Malarkey podcast, Master Data Storyteller, Sam Knowles, welcomes Caitlyn Looby - scientist, journalist, and Great Lakes reporter at the Milwaukee Journal Sentinel. From conducting s
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The Data Malarkey Podcast is hosted by Sam Knowles. The show is categorised under business (marketing) and has published 72 episodes.
The Data Malarkey Podcast has published 72 episodes.
The Data Malarkey Podcast regularly covers business, marketing. It sits in the business category, with a marketing focus.
The Data Malarkey Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Data Malarkey Podcast hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Data Malarkey Podcast average 49 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Data Malarkey Podcast's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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