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Hosted by Fexingo · 🇺🇸 US · EN · 121 episodes
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Lucas and Luna sit at a writer's desk, a vintage typewriter between them, and argue about the first line of a sales letter. They don't debate 'write better' platitudes. They pull up real campaigns: the 1985 Boardroom bulletins that ran for a decade, the long-form VSL that sold a $2,000 course with a 42% conversion rate, the direct-mail package that lifted response 18% by changing one headline word. Lucas, in his tweed blazer, traces the rhythm of a sentence aloud; Luna, in her burgundy cardigan, crosses out every adjective that doesn't carry weight. Together, they show you what separates a persuasive read from a scroll-past. Each episode picks one letter, one headline, one bridge paragraph, and dissects it line by line—why it works, what it assumes about the reader, where it could break. The listener is someone who writes for a living: copywriters, marketers, founders writing their own landing pages, anyone who has stared at a blinking cursor and needed a better opening. No fluff, no '
Fexingo hosts The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing, a business show with 121 episodes published.
In 1926, a mail-order ad for a writing course tested two headlines: a statement and a question. The question version—'Do You Make These Mistakes in English?'—lifted response by 34 percent and ran unchanged for decades. I
In this episode of The Copywriting Podcast, Lucas and Luna dive into the surprising power of specific numbers in headlines and copy. Using a landmark split-test from MarketingExperiments, they unpack how changing a vague
In this episode, Lucas and Luna dissect a classic direct-mail test from 1950s Chicago: a fundraising letter where a simple handwritten 'P.S. — I almost forgot' note out-lifted five professionally rewritten headlines by 3
Lucas and Luna dig into one of direct mail's most surprising findings: a simple handwritten postscript—not a headline rewrite—lifted response by 217 percent for a B2B software company. They break down why the P.S. works
Lucas and Luna dissect a 2024 B2B SaaS email split-test that lifted click-through rates by 63 percent by switching from a sans-serif to a serif font in the body copy. They trace the psychology back to academic studies on
In this episode of The Copywriting Podcast, Lucas and Luna dissect a 1984 direct-mail letter from Boardroom Inc. that used a single underlined phrase to achieve an 87 percent lift in response. They trace the mechanical d
In this episode of The Copywriting Podcast with Fexingo, Lucas and Luna explore a landmark copywriting case from the early 2000s: how a single five-word sentence in the body copy of a magazine advertisement for the Bose
In this episode of The Copywriting Podcast, Lucas and Luna break down one of the most powerful yet overlooked copy elements: the guarantee paragraph. They analyze a specific case from the early days of the 30-day money-b
Lucas and Luna unpack a remarkable 1992 direct-mail test by the American Red Cross. A standard appeal brought in $18,000. The test version — replacing the opening paragraph with a single volunteer's personal story about
In this episode of The Copywriting Podcast, Lucas and Luna dissect how one word — swapping 'get' for 'achieve' — transformed a struggling SaaS landing page into a $12 million annual revenue driver. They trace the test ba
In this episode of The Copywriting Podcast, Lucas and Luna dive into a classic direct-mail case study from the 1980s where a single underlined sentence inside a fundraising letter lifted response by an astonishing 327%.
In this episode of The Copywriting Podcast, Lucas and Luna dissect the power of a three-word promise — 'You're covered forever' — that turned a small mattress company into a billion-dollar brand. Examining the original c
In this episode of The Copywriting Podcast with Fexingo, Lucas and Luna dive into the psychology of the 'single sentence' rewrite that boosted response by over 300 percent for a nonprofit direct mail campaign. They break
Lucas and Luna dig into the most powerful underline in advertising history: the story behind a single line under one word that multiplied a direct mail campaign's response by more than four times. They examine the psycho
In this episode, Lucas and Luna break down a real-world A/B test from a mid-tier SaaS company that lifted headline click-through rates by 200 percent by changing just one word: swapping 'get' for 'discover.' They walk th
In this episode, Lucas and Luna dissect a 1963 direct mail test by Claude Hopkins that hinged on a single comma. They trace how that punctuation mark shifted perceived value—and how a modern A/B test at a financial newsl
In this episode, Lucas and Luna explore a 2019 case study from a B2B software company that rewrote a single sentence in their sales letter — changing 'Our platform integrates with your existing tools' to 'Your team can s
In this episode, Lucas and Luna dig into a 1963 direct mail test that transformed a simple nine-word money-back guarantee into a 74 percent response lift for a financial newsletter. They trace how the wording shifted fro
In this episode of The Copywriting Podcast with Fexingo, Lucas and Luna explore a surprising 1980s test where changing a single element — the typeface in a direct mail envelope — lifted response by 47 percent. They dig i
In this episode of The Copywriting Podcast with Fexingo, Lucas and Luna examine a 1963 fundraising letter from the American Cancer Society where a simple typographical change — swapping a comma for an em dash — lifted re
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The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing is hosted by Fexingo. The show is categorised under business and has published 121 episodes.
The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing has published 121 episodes.
The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing regularly covers business. It sits in the business category.
The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing average 9 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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