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Lucas and Luna sit at a writer's desk, a vintage typewriter between them, and argue about the first line of a sales letter. They don't debate 'write better' platitudes. They pull up real campaigns: the 1985 Boardroom bulletins that ran for a decade, the long-form VSL that sold a $2,000 course with a 42% conversion rate, the direct-mail package that lifted response 18% by changing one headline word. Lucas, in his tweed blazer, traces the rhythm of a sentence aloud; Luna, in her burgundy cardigan, crosses out every adjective that doesn't carry weight. Together, they show you what separates a persuasive read from a scroll-past. Each episode picks one letter, one headline, one bridge paragraph, and dissects it line by line—why it works, what it assumes about the reader, where it could break. The listener is someone who writes for a living: copywriters, marketers, founders writing their own landing pages, anyone who has stared at a blinking cursor and needed a better opening. No fluff, no 'write like this' formulas. Just the craft of selling with words, examined by two people who respect the reader's attention. After listening, you'll see every email subject line and ad headline differently—and you'll know what to change.
Unknown Host hosts The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing.
In this episode, Lucas and Luna unpack the surprising power of the postscript in fundraising direct mail. They examine a 1990s American Red Cross campaign where a simple handwritten P.S. — not a new offer, not a discount
In this episode, Lucas and Luna dive into a classic direct mail case study that most copywriters miss: the power of the handwritten personal note. They examine a famous test from the 1970s where a simple, messy, one-page
In this episode of The Copywriting Podcast, Lucas and Luna explore a counterintuitive direct mail case: a fundraising letter that deliberately included a subtle typo — a misspelled word in the opening paragraph — and how
In this episode of The Copywriting Podcast, Lucas and Luna explore a classic direct mail experiment where a free gift—a simple pocket calculator—generated triple the response rate of a 15 percent discount offer. They bre
In this episode of The Copywriting Podcast, Lucas and Luna explore how the physical act of typing on a manual typewriter forced copywriters to be more deliberate, concise, and persuasive in their sales letters. They dive
In this episode of The Copywriting Podcast with Fexingo, Lucas and Luna explore the surprising power of underlining in direct mail copy. They break down a classic test from the 1970s where a single underline under the ke
In this episode, Lucas and Luna explore a famous direct mail case study where changing one word in a headline — from 'how to' to 'the secret of' — tripled response rates. They break down why that specific word swap worke
In this episode of The Copywriting Podcast with Fexingo, Lucas and Luna examine a direct mail test from the 1970s where a single typographical change — underlining a key phrase in a sales letter — lifted response rates b
In the 1920s, a department store placed an ad with a headline that was almost entirely blank space — just a tiny line of text at the bottom. It generated more foot traffic than any ad they'd run that year. Lucas and Luna
In this episode of The Copywriting Podcast, Lucas and Luna explore the power of specificity in direct mail copy. They break down a classic A/B test where swapping a single word in a headline — from 'delicious' to 'crisp'
In this episode of The Copywriting Podcast, Lucas and Luna dissect a legendary direct mail campaign where swapping a single adjective for a two-word phrase doubled the response rate. They trace the principle back to a 19
Lucas and Luna dissect the anatomy of a testimonial that turned around a struggling software company in 2025 — not by adding features or slashing prices, but by rewriting a single customer quote. They break down why the
Lucas and Luna tell the surprising story of how the humble postage stamp—specifically the five-cent stamp rate change of 1952—forced direct mail copywriters to rewrite the rules of persuasion. They explore how length res
Lucas and Luna break down the single persuasion principle that turns a generic headline into a magnet for attention — not a curiosity gap, not a formula, but an uncomfortable truth the reader already half-knows. They wal
In this episode of The Copywriting Podcast, Lucas and Luna unpack the strange case of the unsent sales letter that still generated a million dollars in orders. They walk through how a direct mail piece for a self-help co
In episode 19 of The Copywriting Podcast, Lucas and Luna dissect a surprising but proven copywriting tactic: the strategic pause created by punctuation. They focus on a 1992 direct mail campaign for a financial newslette
Lucas and Luna dive into a 1925 direct mail test by copywriter John Caples that pitted a fully typed sales letter against the exact same letter with a handwritten postscript. The handwritten P.S. pulled 48 percent more r
In this episode of The Copywriting Podcast, Lucas and Luna revisit a forgotten direct-mail classic: the 1970s campaign that used an unusually strong guarantee to triple response rates. They break down the psychology behi
In episode 16 of The Copywriting Podcast with Fexingo, Lucas and Luna explore how direct mail copywriters in the 1960s and 1970s weaponized scarcity — and how today's marketers have dulled the tactic into a predictable g
In this episode of The Copywriting Podcast with Fexingo, Lucas and Luna explore the forgotten art of the guarantee in direct mail. They dissect the specific language of two legendary guarantees: the one that sold million
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The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing is hosted by Unknown Host. The show is categorised under Business and has published 0 episodes.
The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing regularly covers Business. It sits in the Business category.
The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing average 9 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Copywriting Podcast with Fexingo: Sales Letters, Headlines, and Persuasive Writing's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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