Hosted by Ella Hoyos and Minnie McBride · EN · 57 episodes
Established thought leaders with verified media credentials.
Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines of effective copy. This is a podcast for creative entrepreneurs and savvy business owners who understand the value that great copy can bring to their bottom line. We dive into a different aspect of writing for business in each episode, debunk the myths about how we *should* write, and explore the ways that writing can be fun, conversational, and creative while also being high-impact for serious results.Ella Hoyos and Minnie McBride are freelance copywriters with 30+ years of copywriting, PR and marketing experience between them.Focusing on relevant topics and giving you useful hints and tips, we aim to help you become better writers for your business.
Ella Hoyos and Minnie McBride hosts Cracking Copy, a business show with 57 episodes published.
Today we're talking to the innovative Jon Gillham about the unavoidable buzz of AI and whether it has an honourable place in marketing and copywriting. AI’s dramatic increase in global use across many industries is resul
In this episode, episode 4 of our AI series for copywriters or anyone who writes business copy, we’re cutting through the jazz hands and hype to talk about the real skills copywriters need to stay sharp in an AI-assisted
Listen up as Minnie and Ella discuss the challenges and opportunities of using AI in copywriting. This episode is for you if you are figuring out how to maintain your authentic brand voice while leveraging AI for efficie
AI Meets Copy: Productivity Hacks That Still Feel Human In this episode of Cracking Copy, Ella and Minnie explore how generative AI can streamline your writing workflow—without losing the human touch. From brainstorming
In this kickoff episode of our AI and Copywriting mini-series, expert copywriters Ella and Minnie explore the booming world of AI copywriting tools—like ChatGPT, Jasper, and Copy.ai—and unpack whether they’re truly revol
In this episode, Ella is joined by tech automation expert Nicola Walsh, founder of This Mum Loves Tech, to explore how automation and AI can revolutionise not just business operations, but also copywriting workflows. The
Scaling a business isn’t just about landing more clients - it’s about having the right systems in place to support your growth without burning out. That’s why today, I’m speaking with Sandra Booker, the Fractional COO to
This episode of Cracking Copy focuses on the importance of creating marketing materials with consideration for accessibility, user experience (UX) and neurodiversity. Ella talks to Caroline Vermeulen, a graphic designer
Picture this: you're slumped in your cubicle, encased by soul-crushing blue felt walls, staring at a blank screen. Another day, another thrilling attempt to “leverage a strategic approach” to funnel leads and convert the
In Episode 4 of our mini-series on writing copy for your website, Ella Hoyos talks with Linda Melone, an award-winning health and fitness copywriter. Linda shares her journey of crafting and optimizing website copy, emph
Welcome to Episode 3 in our writing for websites series. In this episode we are looking at the three essential pages of your website. The welcome or home page, your about page and the contact page. This episode follows o
In this second episode in our Writing for Websites Series, we are going to give you some tips on how to ensure that the copy in your website will align with your target audience. We will be covering Revisiting your websi
This is the first episode in our series about writing websites. How do you know if you even need a website in the first place? This episode still applies if you don’t yet have a website because we are going to be discuss
Do you know what the most profitable levers and high leverage activities are in your business? The answer might surprise you - especially when you are consumed with the day to day operations, so busy with clients & deliv
This episode of Cracking Copy addresses the importance of the brief. The copywriting brief is all the information you need to nail your copy in the first draft. This episode is a must listen if you are: The client doing
In this episode of Cracking Copy, Ella Hoyos welcomes Billy Broas, author of "Simple Marketing for Smart People" and creator of the Five Light Bulbs framework. Billy shares his journey from corporate life to becoming a m
How can you define yourself and your messages in an online sea of sameness? In the age of generative AI, personal branding is ever more important when promoting yourself and your services online. In this episode, Ella Ho
In this episode of Cracking Copy, Ella Hoyos is joined by Valentina Turchetti, co-founder of Your Digital Web, an SEO and digital marketing agency based in Italy. Valentina shares her expertise on content marketing for l
In this episode we are looking at what’s involved in writing a sales page for your online product or service and the key things to think about. Minnie interviews co-host, Ella, as she is brilliant at them and has tons of
Without a deep understanding of who you are selling to, your chances of writing successful copy that converts is going to be a damn sight harder. In this episode of Cracking Copy, Ella Hoyos delves into the essential wor
Jon Gillham
founder and CEO · Originality AI
1 appearance on this show
Dr. Ella
The Virgin · Universally Speaking
2 appearances on this show
Minnie
MYP5 student · Shag Noir Salon ATX
1 appearance on this show
Linda Melone
B2B Copywriter and Copy Strategist · The Copy Worx
1 appearance on this show
Frenchie Ferenczi
1 appearance on this show
Billy Broas
author of "Simple Marketing for Smart People" and creator of the Five Light Bulbs framework
1 appearance on this show
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Cracking Copy is hosted by Ella Hoyos and Minnie McBride. The show is categorised under business (marketing) and has published 57 episodes.
Cracking Copy has published 57 episodes.
Cracking Copy regularly covers business, marketing. It sits in the business category, with a marketing focus.
Cracking Copy is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Cracking Copy hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Cracking Copy average 35 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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