The Copywriting Podcast

The Copywriting Podcast hosted by Matthew Volkwyn.This show dives deep into what’s happening in the copywriting world today. Expect weekly in-depth interviews with professional copywriters from across the world.Whether you’re a freelance copywriter looking for high-paying clients, an offer owner trying to scale, or just obsessed with great copy, you’ll never see copy the same way again. And you'll get easy to follow, no bs, actionable steps to make more money and close more business.

The Copywriting Podcast is a business podcast hosted by Matthew Volkwyn, with 119 episodes on record and a Required Pod Score of 80.

Matthew Volkwyn hosts The Copywriting Podcast, a business show with 119 episodes published.

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  Episode #118

  It’s Simple, But Your Hooks Will Be 97% Better (Today)

  Oct 1, 202647 minS1

  Video mentioned: 01:14 - Creative Strategy Isn’t Hard. It’s Just Misunderstood (ft. Thomas Just) https://www.youtube.com/watch?v=tLMPqS2569w&t=3s [Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg In this episode with Kevin Just, you’ll discover… Why most advertorials quietly kill performance How to write body copy that closes the gap faster than your competitors Why hook rate is the wrong metric, and what the highest-spending controls optimize for And much more… If you want to write ads that get the right people clicking before your competitors… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com Join my private email newsletter: https://list.copywriting.org ------------------------------- Find Kevin Just here: X: https://x.com/KevinTheJust LinkedIn: https://www.linkedin.com/in/kevinjust/

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  Episode #118

  Ad Expert: If I Wanted to Create Winning Ads Fast, I’d Do THIS

  Sep 24, 202640 minS1

  [Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg In this episode with Thomas Just, we go over how product and consumption format drive retention, and why the promise in your hooks decides who sticks around You'll also discover… The LTV blind spot holding back 8 and 9-figure brands Why the way customers consume your product can matter more than your creative Why a higher CPA can be the smarter play when it brings in customers who stay And much more… If you want to scale past the ceiling most brands and creative strategists hit… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com Join my private email newsletter: https://list.copywriting.org ------------------------------- Find Thomas here: LinkedIn: https://www.linkedin.com/in/thomas-just/ X: https://x.com/Thomas_the_Just

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  Episode #117

  Unfortunately, It’s Easy to Get Hired as a Creative Strategist

  Sep 17, 20261h 19mS1

  Copywriter Talent Sourcing: https://talent.copywriting.org [Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg In this episode with Stephan vd Merwe, my business partner at Copywriting.org , we go over what actually separates a top 1% creative strategist application from the ones that instantly get rejected. You’ll discover… The CV mistake that gets applicants filtered out The compensation structure top brands use to poach 1% talent from smaller accounts How one copywriter re-negotiated his way to 5% of ad spend with a nine-figure brand And much more… If you want to close bigger brands and get paid what you're actually worth… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com Join my private email newsletter: https://list.copywriting.org

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  Episode #116

  This Invisible Ad Strategy Creates Winning Ideas (Steal THIS)

  Sep 10, 202650 minS1

  Video mentioned: (14:10) If You Don’t Understand Hooks, You Don't Understand Ads https://www.youtube.com/watch?v=hLOjIb3xh28 ------------------------------- [Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg In this episode with Fotis Chatzinicolaou, you’ll discover… The most important element to focus on when producing top of funnel ads Why "bad" copy sometimes performs better than A-list copy The Dan Kennedy method of coming up with net new winning ideas And much more… If you want to stop guessing and start learning which ad formats are actually killing it right now… This video is for you. Enjoy. -------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here:https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only):https://www.CopyDojo.com Join my private email newsletter:https://list.copywriting.org

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  Episode #114

  If You Don’t Understand Hooks, You Don't Understand Ads

  Aug 27, 202654 minS1

  https://www.youtube.com/watch?v=t0CIwvQnVqg [Masterclass] How I close Creative Strategy clients: In this episode with Fotis Chatzinicolaou, we go over… The 80/20 hook principle behind million-dollar ads Why doom scrolling is one of the best research tools in creative strategy How one ad generated $1 million for a "hard mode" brand How smart brands buy back their strategist's time And much more… If you want to start building ads that actually make brands money… This video is for you. Enjoy. ------------------------------- When you're ready for the next level... Get my proven copywriting systems (that have generated hundreds of millions) here: https://www.skool.com/copysystems/about Apply for the world's #1 copywriting mastermind here (successful copywriters only): https://www.CopyDojo.com Join my private email newsletter: https://list.copywriting.org

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