Episode #256
Ep 256: Mindset, Motivation and M.A.G.I.C. with Claire Brumby
What if nearly losing your life became the catalyst for reinventing how you lead? In this episode of The Coaching Hub , I'm joined by Claire Brumby to talk about living and leading with M.A.G.I.C., mindset, awakening, gumption, intuition and charisma. Claire is an award-winning entrepreneur, keynote speaker and accredited leadership coach. She built the healthy snacking brand Scrubby Crisps from a kitchen table idea into an internationally recognised product range, pitched it on Dragons' Den, and now coaches ambitious leaders to unlock confidence, clarity and high performance. She shares her "sliding door moment", a life-threatening pulmonary embolism that reshaped everything, and why she believes leadership needs to prioritise humanness, psychological safety and authenticity. It's an invitation to forget "normal" and lead in a way that's human-first and uniquely your own. Key topics covered: 00:00 Intro: Meet Claire Brumby 03:13 The role of growth mindset in facing challenges 04:01 Cultivating a mindset to learn and grow from adversity 09:12 Breakdown of the M.A.G.I.C. acronym 10:25 How leaders can cultivate a growth mindset 11:05 Innovation and positive disruption in mindset 12:13 Changing leadership styles and influence of past role models 13:29 Drawing out and transforming limiting beliefs in coaching 16:08 The discomfort and value of self-reflection 17:40 Removing the mask: authenticity in leadership and life 21:08 Human skills as competitive advantage in the age of AI 28:04 Urgency of authenticity, living and leading with conviction 29:11 Progress over procrastination: addressing fears that hold us back About Claire Brumby Claire Brumby is an internationally respected motivational and leadership speaker, award-winning entrepreneur, bestselling author, Dragons’ Den alumna and creator of the leadership MAGIC Framework™. Having built award-winning FMCG brand Scrubbys, Claire combines hard-earned commercial experience with a bold, human approach to leadership. She works with organisations including Bupa, L’Oréal, Amazon and Kellogg’s, challenging outdated leadership and helping leaders become more human, intuitive, and courageous, without sacrificing commercial performance. Connect with Claire: LinkedIn: https://www.linkedin.com/in/clairebrumby/ Instagram: https://www.instagram.com/theclairebrumby About Ruth Kudzi: Ruth is the founder of Optimus Coaching Academy and a well-respected and successful coach, speaker and author who has worked across sectors including leadership, career and more recently business and mindset. She has over 10,000 coaching hours and has completed hundreds of hours of training and coaching supervision. Ruth is an MCC-level coach with the ICF and is our course director and CEO. Prior to becoming a coach, Ruth was a senior leader in education. Find out more here: https://ruthkudzi.com/ Book: How to Feel Better: 4 Steps to Self-Coach Your Way to a Happier More Authentic You eBook : Kudzi, Ruth: Amazon.co.uk: Books Connect with Ruth: YouTube: https://www.youtube.com/@RuthKudzi Facebook: https://www.facebook.com/Ruthkudzi2/ Instagram: https://www.instagram.com/ruthkudzi/ LinkedIn: https://www.linkedin.com/in/ruthkudzi/ Podcast: https://podfollow.com/the-coaching-hub-podcast About Optimus Coach Academy: Optimus offers best in class coaching training for individuals and corporates. If you want to know more about what we offer: https://optimuscoachacademy.com/coach-training We also offer business support as standard at Optimus, find out more here: https://www.optimuscoachacademy.com/ Connect with Optimus Coach Academy: Facebook: https://www.facebook.com/Optimuscoachacademy Instagram: https://www.instagram.com/optimuscoachacademy/ Linkedin: https://www.linkedin.com/company/optimuscoachacademy Produced by Winter Audio .
