Hosted by Wendy McCallum · 🇺🇸 US · EN · 95 episodes
Established thought leaders with verified media credentials.
On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real business challenges are featured and practical strategies and tools for success are shared. It's not about making a million dollars overnight. It's about creating a resonant and fulfilling coaching business that keeps you out of burnout and thrilled about going to work every day. Realistic and packed with actionable advice, this podcast is perfect for coaches serious about building the business of their dreams.
Wendy McCallum hosts The Coaching Edge: A Business Building Podcast, a business show with 95 episodes published.
Every coach has had that moment. You're staring at your calendar, seeing a client's name, and feeling a knot in your stomach. Maybe they keep canceling. Maybe they're not doing the work. Maybe you've been dancing around
There's a moment in almost every discovery call that makes coaches sweat. The conversation is going well, there's real connection, they're clearly interested — and then they ask the question: "So, how much does it cost?"
You had a discovery call that felt great. Real connection, good conversation, they seemed ready to move forward. You sent the link to sign up and then... crickets. A week goes by. Then two. You tell yourself they must ha
You're at a conference, a local business event, or maybe just a friend's dinner party. Someone asks what you do. And suddenly your brain goes blank. You mumble something about coaching, they nod politely, and the convers
Here's something most coaches know but don't act on: referrals are the single best source of clients. People who come to you through a referral already trust you. They've heard about you from someone they respect. The sa
If you've ever stumbled through an explanation of what you do at a dinner party, a networking event, or even on a discovery call — this episode is for you. The truth is, most coach training teaches you how to coach, but
Here's what no one tells you about pricing: it's not really about the numbers. You can research your competitors, run the calculations, and land on a rate that makes perfect sense on paper — and still feel a knot in your
Trust in the coaching industry isn't what it used to be. Your ideal clients — smart, professional, discerning — have likely encountered overpromising, high-pressure tactics, or programs that didn't deliver. They're not n
I'm in the middle of moving houses, and it's forced me to do something I'd been avoiding for way too long — clean out my office. Two years of accumulated papers, old workshop materials, client files from programs I'd hal
Welcome back to The Coaching Edge ! In this episode, we dive into the dynamic world of collaborative coaching and partnerships. Whether you're a seasoned coach or just starting out, understanding how to effectively colla
There’s a lot of noise online right now about how to build a coaching business. Post more content. Master the algorithm. Go viral. And while visibility can certainly help people find you… the truth is that most sustainab
Most coaches spend the majority of their time trying to grow the front of their business. More visibility. More leads. More discovery calls. But there’s an entire quadrant of your business that’s often ignored — and it’s
I have a confession to make. I almost published an entire podcast episode about switching to Claude... only to discover I'd been using a scam platform called Chatly the whole time. Not my finest moment — but honestly, it
At some point, almost every coach wonders: “Should I be creating a group program?” It sounds scalable. It sounds leveraged. It sounds like the “next level.” But group coaching is not a shortcut. And it’s not automaticall
In this episode of The Coaching Edge , I’m sharing a real-time observation from my own business — and what it reveals about the current coaching market. For years, offering a limited-time bonus after my BBB open house wo
Overdelivering in your coaching practice can feel generous. Responsible. Even strategic. You answer messages quickly. You send detailed follow-up notes. You offer, “Just text me anytime.” You throw in extra resources, wo
There may come a point in your coaching business where on paper, everything is going pretty well. You have clients. You’re getting results. Your niche “makes sense.” And yet… Something feels off. In this episode, I
If marketing feels heavy, awkward, manipulative, or exhausting… it’s probably not because you’re bad at marketing. It’s probably because you’re trying to follow a strategy that doesn’t match your values. In this episode,
There’s a lot of pressure in the coaching world to ask the perfect question — the one that unlocks instant clarity or creates a dramatic breakthrough. But in real coaching sessions, that’s rarely how it works. In this ep
Have you ever had a coaching client who’s engaged, reflective, and genuinely trying — but you keep coming back to the same issue session after session? In this episode, I’m talking about what’s really going on when coach
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The Coaching Edge: A Business Building Podcast is hosted by Wendy McCallum. The show is categorised under business (entrepreneurship) and has published 95 episodes.
The Coaching Edge: A Business Building Podcast has published 95 episodes.
The Coaching Edge: A Business Building Podcast regularly covers business, entrepreneurship, careers. It sits in the business category, with a entrepreneurship focus.
The Coaching Edge: A Business Building Podcast is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of The Coaching Edge: A Business Building Podcast average 39 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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