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Hosted by Unknown Host · 🇺🇸 US · EN · 101 episodes
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On The Coaching Edge: A Business Building Podcast, host Wendy McCallum provides coaches with bite-sized tips to help them build an aligned, profitable, and sustainable coaching business. Real coaches with real business challenges are featured and practical strategies and tools for success are shared. It's not about making a million dollars overnight. It's about creating a resonant and fulfilling coaching business that keeps you out of burnout and thrilled about going to work every day. Realistic and packed with actionable advice, this podcast is perfect for coaches serious about building the business of their dreams.
Unknown Host hosts The Coaching Edge: A Business Building Podcast, a business show with 101 episodes published.
I've got another listener favourite re-release this week — and one I think every coach in the first year or two of business needs to hear. This episode breaks down exactly what you actually need to have in place to
This week I'm bringing back a listener favorite — one of the most requested episodes in the archives. If you've ever felt like you're spending tons of time on your business but not actually getting anywhere, this one's f
This is the first of five "Best Of" episodes I'm re-releasing in August while I take a break — and it felt like the right one to kick things off with. I'm sharing the single mindset shift that has shaped 16 years of busi
When your client asks, "Should I leave my job?" — that's not really what they're asking. Chances are, underneath that question is something else. Maybe it's "Am I allowed to want something different?" or "Will I be okay
It's mid-summer. Your inbox is quieter than usual. Discovery calls have slowed down. Half your audience seems to be on vacation — and honestly, you'd like to be too. If you're feeling the summer slump, you're not alone.
(Note: This is a RE-RELEASE. It was previously released in March 2026, but not sent to my email list, so you may not have heard it if that's how you access The Coaching Edge!) If marketing feels heavy, awkward, manipulat
A few weeks ago, I was invited to be a guest on a coaching business podcast. The host reached out, said I'd be a great fit, and sent me a link to book a slot. Before I could book, there was an intake form — including a q
Every coach has had that moment. You're staring at your calendar, seeing a client's name, and feeling a knot in your stomach. Maybe they keep canceling. Maybe they're not doing the work. Maybe you've been dancing around
There's a moment in almost every discovery call that makes coaches sweat. The conversation is going well, there's real connection, they're clearly interested — and then they ask the question: "So, how much does it cost?"
You had a discovery call that felt great. Real connection, good conversation, they seemed ready to move forward. You sent the link to sign up and then... crickets. A week goes by. Then two. You tell yourself they must ha
You're at a conference, a local business event, or maybe just a friend's dinner party. Someone asks what you do. And suddenly your brain goes blank. You mumble something about coaching, they nod politely, and the convers
Here's something most coaches know but don't act on: referrals are the single best source of clients. People who come to you through a referral already trust you. They've heard about you from someone they respect. The sa
If you've ever stumbled through an explanation of what you do at a dinner party, a networking event, or even on a discovery call — this episode is for you. The truth is, most coach training teaches you how to coach, but
Here's what no one tells you about pricing: it's not really about the numbers. You can research your competitors, run the calculations, and land on a rate that makes perfect sense on paper — and still feel a knot in your
Trust in the coaching industry isn't what it used to be. Your ideal clients — smart, professional, discerning — have likely encountered overpromising, high-pressure tactics, or programs that didn't deliver. They're not n
I'm in the middle of moving houses, and it's forced me to do something I'd been avoiding for way too long — clean out my office. Two years of accumulated papers, old workshop materials, client files from programs I'd hal
Welcome back to The Coaching Edge ! In this episode, we dive into the dynamic world of collaborative coaching and partnerships. Whether you're a seasoned coach or just starting out, understanding how to effectively colla
There’s a lot of noise online right now about how to build a coaching business. Post more content. Master the algorithm. Go viral. And while visibility can certainly help people find you… the truth is that most sustainab
Most coaches spend the majority of their time trying to grow the front of their business. More visibility. More leads. More discovery calls. But there’s an entire quadrant of your business that’s often ignored — and it’s
I have a confession to make. I almost published an entire podcast episode about switching to Claude... only to discover I'd been using a scam platform called Chatly the whole time. Not my finest moment — but honestly, it
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The Coaching Edge: A Business Building Podcast is hosted by Unknown Host. The show is categorised under Business (entrepreneurship) and has published 101 episodes.
The Coaching Edge: A Business Building Podcast has published 101 episodes.
The Coaching Edge: A Business Building Podcast regularly covers Business, Careers, Entrepreneurship. It sits in the Business category, with a entrepreneurship focus.
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Episodes of The Coaching Edge: A Business Building Podcast average 40 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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