The Cheat Code & Friends

AI has created one of the biggest shifts venture capital has seen in decades. New companies are reaching unprecedented growth rates, valuations are climbing, and founders have more ways than ever to build software. But...

In this episode, JT Bricker, CEO of Grazzy, shares what it takes to lead a growing company when every opportunity looks important and every decision carries long-term consequences. Drawing on decades of experience...

The hardest part of building a company isn't finding more opportunities. It's deciding which ones deserve your attention. In this episode, Grant Siders, founder and CEO of Helia, shares how founders can stay focused as...

Looking for insights on customer obsession, trust, and what modern marketing leaders should actually be focusing on? This episode has you covered. In this episode of the Cheat Code + Friends podcast, Matt Heinz shares...

A lot of leaders look successful right before they burn out. In this episode of the Cheat Code + Friends podcast, Jason Yarborough talks about the pressure behind modern leadership and why constant performance is...

The best companies win by changing how buyers think about the problem. Mike Damphousse joins the podcast to share the principles behind category creation and why most startups get trapped competing inside crowded...

In this episode of the Cheat Code + Friends podcast, Hannah Ajikawo shares what actually drives sales performance in competitive markets. As CEO and founder of Revenue Funnel, she explains why most teams focus too much...

Listen now: Digital channels are getting saturated, and AI is accelerating the noise. Kris Rudeegraap shares how that shift is changing the way companies capture attention and build relationships. As CEO of Sendoso, he...

Bad sales reps have always had places to hide. AI is starting to remove them. In this episode, Matthew Whyatt shares what happens when sales teams finally see the truth: which reps are really performing, which managers...

This episode will change the way you think about sales leadership, buyer behavior, and what growth teams need to do next. Join the hosts for a conversation with Jake Dunlap, CEO of Skaled, on how AI is reshaping the...

Startup land can be complete chaos… shifting buyer behavior, distributed teams, tighter budgets, and AI changing how work gets done. In this episode, John Eitel, CRO at Orum, explains what it all means for modern...

Joey Gilkey, CEO of TitanX, joins the show to tear down one of the most sacred ideas in go-to-market: that more activity equals more revenue. Joey argues that most sales teams aren’t failing because reps aren’t working...

Mike Huffaker, CRO, Planet DDS, joins the show to share what actually drives real growth in a vertical SaaS market where “going broad” is the default trap. Mike explains why narrowing to a true ideal customer profile...

Hiring marketing talent is one of the biggest blind spots for early-stage founders, and Jessica Gilmartin has seen the same mistakes play out over and over again. In this episode, Jessica (former CMO/CRO at Calendly)...

It’s the Cheat Code Christmas Special! Join the hosts for an always colorful, yet never without value, conversation with Craig Rosenberg and Scott Albro on what actually works in go-to-market right now and why most...