business
Hosted by John McCabe & Jeff Lennon · business · EN
At The Channel Surfers, our mission is to navigate the dynamic world of channel sales with insight, expertise, and a touch of humor. Hosted by John McCabe and Jeff Lennon, we dive into strategies, share real-life stories, and explore the evolving partnerships that drive success in today’s competitive landscape. Whether you’re a seasoned pro or new to the channel, we’re here to help you ride the waves to greater growth and stronger alliances
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Contact path
Verified email
Booking probability
34%
Guest openness
Selective
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Signup to Generate a PitchAt The Channel Surfers, our mission is to navigate the dynamic world of channel sales with insight, expertise, and a touch of humor. Hosted by John McCabe and Jeff Lennon, we dive into strategies, share real-life stories, and explore the evolving partnerships that drive success in today’s competitive landscape.
The Channel Surfers is hosted by John McCabe & Jeff Lennon. The show has published 80 episodes to date.
Recent episodes include "The Channel Surfers - Episode 81 - "Scaling Your Channel Without the Scaling Mess"" (27 October 2026, 41 minutes), "The Channel Surfers - Episode 80 - "- Breaking Down the Silos Between Marketing and Channels with Craig Patterson"" (20 October 2026, 47 minutes), and "The Channel Surfers - Episode 79 - "A Signed Partner Is Only the Beginning"" (13 October 2026, 35 minutes).
The Channel Surfers publishes roughly weekly, with episodes averaging 43 minutes across 80 episodes.
Booking probability for The Channel Surfers is 34%, and the host is rated Selective on guests. The Channel Surfers requires a Pod Score of 80 or higher. The Channel Surfers's contact route on record: verified email.
The strongest fits for The Channel Surfers are Business & Management Consulting. The Channel Surfers has a business audience.
John McCabe & Jeff Lennon hosts The Channel Surfers, a business podcast with 80 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #81
In Part 4 of their masterclass series, Why Great Partnerships Don't Happen by Accident, hosts John McCabe and Jeff Lennon dive deep into scaling partner programs—how to achieve exponential growth responsibly without...
Episode #80
In this spirited and forward-looking episode of Channel Surfers, hosts John McCabe and Jeff Lennon are joined by Craig Patterson, SVP of Global Channels and Marketing at Exabeam. What begins as a conversation with a...
Episode #79
In this episode of the Channel Surfers podcast, which is Part 3 of a series, John and Jeff focus on moving beyond signing partnerships to actively enabling them through structured outreach, clear roles, demonstrated...
Episode #78
In this episode, John and Jeff discuss the foundational elements of turning a partner relationship into a repeatable revenue stream, which they term a "revenue operating system." They agree that trust, communication...
Episode #77
In this episode Jeff and John have a candid, conversational deep dive into the world of partner incentives and channel growth with Bill Taibl, a CRO from the purpose-built payments platform XTRM (pronounced “Extreme”)...
Episode #76
This episode is a candid, practical deep dive into why so many partner programs look busy but fail to deliver real outcomes. Jeff and John bring their hands-on channel experience to bear on a central argument: great...
Episode #75
In this conversational, candid, and insight-packed episode of Channel Surfers, co-hosts John McCabe and Jeff Lennon debrief the Partnership Leaders Catalyst 2026 conference. John couldn’t attend due to health reasons...
Episode #74
John and Jeff, partners at the consulting firm Partner Architects Group and hosts of the Channel Surfers podcast, discuss their 15-year professional relationship. They detail the creation of their fractional channel...
Episode #73
On this episode of Channel Surfers, hosted by John McCabe and Jeff Lennon, features an insightful discussion with Charlie Coulange and Pablo Hanono. With nearly 20 years of experience each, they explore the critical...
Episode #72
In this episode of the Channel Surfers Jeff and John take a deep dive with Tom Harker, a seasoned leader in partner ecosystems. The conversation centers on building pragmatic, revenue-focused channel operations, moving...
Episode #71
Hosts John McCabe and Jeff Lennon kick off with a light, humorous nod to the heat and “hoodies as a strategy,” then get straight to the point: too many cybersecurity startups rush into channel programs expecting...
Episode #70
In this "double whammy" episode of the Channel Surfers podcast, hosts John McCabe and Jeff Lennon sit down with Kristen Rank and Aarti Gahdia of Sentra. Described as leaders who have proven that great partner ecosystems...
Episode #69
This conversational, insightful, and often humorous episode brings together hosts Jeff and John with guest Craig Booth, a seasoned technology sales and channel expert. The discussion charts Greg’s journey from direct...
Episode #68
In this celebratory and playful episode of the Channel Surfers podcast, co-hosts Jeff Lennon and John McCabe draw a compelling and humorous parallel between the founding of the United States in 1776 and the modern-day...
Episode #67
John and Jeff open with their trademark easygoing banter—John’s son just got married in Charleston, South Carolina, and both hosts are happily exhausted—before welcoming their guest: Braden Young, co-founder of Sendoso...
Episode #66
In this episode, The Channel Surfers blends candid sales-shop talk with practical channel strategy and grounded AI insights. Jeff and John interview Jon Purcell, who runs Untapped Channel Strategy, to unpack how to...
Episode #65
On this episode of The Channel Surfers, Jeff and John opened their podcast by tackling the decline of the "generalist" partner model, where businesses try to be everything to everyone. They argued that market pressures...
Episode #64
On this episode, John McCabe and Jeff Lennon sit down with guest Joe Cellucci, operator, advisor, and co-founder of 215 Advisory—for a candid, operator-minded conversation about AI in go-to-market, revenue operations...
Episode #65
In this episode of The Channel Surfers, host John McCabe and Jeff Lennon introduce this fast-paced, candid conversation tackles the real mechanics of ecosystem go-to-market (GTM)—what it actually means in the field, how...
Episode #62
This episode of Channel Surfers features co-hosts John McCabe and Jeff Lennon in conversation with Neil Dooley, founder of Successful Selling Advisory and a data-driven fractional Chief Revenue Officer (CRO). The...
Recent guests on The Channel Surfers. Study who booked and why before you pitch.
Cofounder & Head of Growth, Slash Experts
Vice President and Executive Partner for Security and Risk, University of Maryland’s Center for Democracy and Civic Engagement
former Maintenance Director, current business partner, Recovery Is the New High
product strategist, Precision Parenting
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