business
Hosted by JP Levesque · business · EN · 124 episodes
The business behind the gentle art - Conversations with gym/academy owners and industry leaders who are doing something unique and special to stand out.
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Contact path
Verified email
Booking probability
35%
Guest openness
Selective
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Signup to Generate a PitchThe business behind the gentle art - Conversations with gym/academy owners and industry leaders who are doing something unique and special to stand out.
The Business of Jiu Jitsu is hosted by JP Levesque. The show has published 124 episodes to date.
Recent episodes include "Ep. 124 - Rob from McDojo life: How to be a green flag academy" (17 October 2026, 49 minutes), "Ep. 123 - When to Raise Your Prices (and How to Do It Without Losing Your Mind or Students)" (8 October 2026, 21 minutes), and "Ep. 122 - Fun First: How East Austin Jiu Jitsu Won Best Gym in the City - With William Watts" (1 October 2026, 43 minutes).
The Business of Jiu Jitsu publishes roughly weekly, with episodes averaging 32 minutes across 124 episodes.
Booking probability for The Business of Jiu Jitsu is 35%, and the host is rated Selective on guests. The Business of Jiu Jitsu requires a Pod Score of 80 or higher. The Business of Jiu Jitsu's contact route on record: verified email.
The strongest fits for The Business of Jiu Jitsu are Fitness, Golf & Recreation. The Business of Jiu Jitsu has a business audience.
JP Levesque hosts The Business of Jiu Jitsu, a business show with 124 episodes published.
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The Business of Jiu Jitsu
McDojos, Cults, and Red Flags: What Every Academy Owner Can Learn From Rob of McDojoLife My guest this week is Rob Ingram from McDojoLife. For 13 years he’s been calling out the fakes, frauds, phonies, and cults in...
The Business of Jiu Jitsu
It’s October. If you’re overdue for a price increase, this is the season. But raising prices isn’t a fix for a gym that’s struggling. This episode covers the prerequisites first: the season, the pipeline, and the math...
The Business of Jiu Jitsu
My guest this week is William Watts, co-owner of East Austin Jiu Jitsu. Two years open, several hundred members, 250+ five-star Google reviews, and voted best gym in Austin by the Austin Chronicle readers in their first...
The Business of Jiu Jitsu
Hell of a click bait title I know but there is A LOT of truth in it for most academy and gym owners. Tell me if this sounds familiar... "I post all the time. Why don't I have more students?" Or the other one: "I tried...
The Business of Jiu Jitsu
Onboarding: The 90 Day Process That Turns a New White Belt Into a Long-Term Student Back to school season means new students walking through your door. This episode is about what you do with them once they're there...
The Business of Jiu Jitsu
This episode is about staffing your academy, start to finish. I break it into three parts. First, who to hire when you're still wearing all the hats, and why your first real hire off the floor is an admin, not another...
The Business of Jiu Jitsu
If your adults program and kids program aren't where they need to be, adding a fitness kickboxing class or a kettlebell program isn't going to fix your revenue problem. It's just going to split your attention. This...
The Business of Jiu Jitsu
JP's back after a big move from Calgary down to the Coeur d'Alene area and he's got a timely reminder for every academy owner heading into the back half of summer. The jiu-jitsu side of your business is the cart. But...
The Business of Jiu Jitsu
We had technical difficulties on the previous recording so this is a NEW recording and the full episode. Most BJJ academy owners burn out somewhere between year 3 and year 7. Not because the jiu jitsu is hard — because...
The Business of Jiu Jitsu
Most BJJ academy owners burn out somewhere between year 3 and year 7. Not because the jiu jitsu is hard — because the people part is. The communication, the boundary-setting, losing core members, staying in one piece...
The Business of Jiu Jitsu
Most BJJ academy owners think the answer to growth is hiring a marketing agency. They skip straight to paid ads and end up on the agency treadmill — burning thousands a month for leads they can't convert. In this...
The Business of Jiu Jitsu
AI for Jiu-Jitsu Academy Owners What's Actually Useful Right Now !!Warning!! I had so many thoughts about AI and business and you did so during this episode. It took me three or four takes to record it. So it's not as...
The Business of Jiu Jitsu
Why Marketing Agencies Don't Work for Jiu-Jitsu Academies Almost every academy owner JP talks to has tried a marketing agency. Most of them got burned. This episode breaks down exactly why, and what you should be doing...
The Business of Jiu Jitsu
How to Hire (and Fire) for Your BJJ Academy If a coach is costing you students, that coach needs to go. Doesn't matter how many medals they have. This episode is JP's full breakdown on staffing your academy, who to...
The Business of Jiu Jitsu
The Simplicity of Growing Your Academy Summary Growing a gym isn't complicated, but it does require you to actually develop the skills. In this episode, JP breaks down the two levers every academy owner needs to master...
The Business of Jiu Jitsu
Summary In this episode of the Business of Jiu Jitsu Podcast, JP Levesque breaks down a real-world case study to show how academy owners can use their numbers to actually grow their business. Instead of guessing what to...
The Business of Jiu Jitsu
In this episode of the Business of Jiu Jitsu Podcast, JP Levesque sits down with Mark Millare from Hart Jiu Jitsu to talk about what actually makes a gym stand out today. They dive into the importance of building a...
The Business of Jiu Jitsu
In this episode of the Business of Jiu Jitsu Podcast, JP Levesque breaks down four simple systems that can dramatically improve the way you run your academy. Many gym owners feel busy all the time but still struggle to...
The Business of Jiu Jitsu
On this episode we get some great gym owner insights from Jason Khalipa. We explore the journey of turning passion into a sustainable business, focusing on lessons learned from Jason Khalipa's extensive experience in...
The Business of Jiu Jitsu
In this episode of the Business of Jujitsu podcast, JP Levesque discusses essential best practices for jujitsu academies, focusing on retention, onboarding, sales, lead generation, and business metrics. He emphasizes...
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