Hosted by JP Levesque · 🇺🇸 US · EN · 116 episodes
Established thought leaders with verified media credentials.
The business behind the gentle art - Conversations with gym/academy owners and industry leaders who are doing something unique and special to stand out.
JP Levesque hosts The Business of Jiu Jitsu, a business show with 116 episodes published.
We had technical difficulties on the previous recording so this is a NEW recording and the full episode. Most BJJ academy owners burn out somewhere between year 3 and year 7. Not because the jiu jitsu is hard — because t
Most BJJ academy owners burn out somewhere between year 3 and year 7. Not because the jiu jitsu is hard — because the people part is. The communication, the boundary-setting, losing core members, staying in one piece, kn
Most BJJ academy owners think the answer to growth is hiring a marketing agency. They skip straight to paid ads and end up on the agency treadmill — burning thousands a month for leads they can't convert. In this episode
AI for Jiu-Jitsu Academy Owners What's Actually Useful Right Now !!Warning!! I had so many thoughts about AI and business and you did so during this episode. It took me three or four takes to record it. So it's not as st
Why Marketing Agencies Don't Work for Jiu-Jitsu Academies Almost every academy owner JP talks to has tried a marketing agency. Most of them got burned. This episode breaks down exactly why, and what you should be doing i
How to Hire (and Fire) for Your BJJ Academy If a coach is costing you students, that coach needs to go. Doesn't matter how many medals they have. This episode is JP's full breakdown on staffing your academy, who to hire,
The Simplicity of Growing Your Academy Summary Growing a gym isn't complicated, but it does require you to actually develop the skills. In this episode, JP breaks down the two levers every academy owner needs to master:
Summary In this episode of the Business of Jiu Jitsu Podcast, JP Levesque breaks down a real-world case study to show how academy owners can use their numbers to actually grow their business. Instead of guessing what to
In this episode of the Business of Jiu Jitsu Podcast, JP Levesque sits down with Mark Millare from Hart Jiu Jitsu to talk about what actually makes a gym stand out today. They dive into the importance of building a stron
In this episode of the Business of Jiu Jitsu Podcast, JP Levesque breaks down four simple systems that can dramatically improve the way you run your academy. Many gym owners feel busy all the time but still struggle to s
On this episode we get some great gym owner insights from Jason Khalipa. We explore the journey of turning passion into a sustainable business, focusing on lessons learned from Jason Khalipa's extensive experience in fit
In this episode of the Business of Jujitsu podcast, JP Levesque discusses essential best practices for jujitsu academies, focusing on retention, onboarding, sales, lead generation, and business metrics. He emphasizes the
Summary: How to Grow Your Gym with Simple StrategiesIn this episode, JP Levesque breaks down straightforward marketing tactics that any gym owner can implement to boost growth. From Google reviews to internal engagement
Summary In this special 100th episode of the Business of Jiu Jitsu Podcast, JP Levesque reflects on the lessons learned from building GrowJitsu, coaching hundreds of academy owners, and recording 100 episodes of the show
Summary In this episode, JP Levesque shares a strategic month-by-month blueprint for gym owners to boost enrollment, retention, and operational systems during the peak growth season. Whether you're a seasoned owner or ju
In this episode, JP talks about the ten most common mistakes made by Jiu Jitsu academy owners, drawing from his personal experiences. He emphasizes the importance of tracking metrics, creating standard operating procedur
In this episode, JP Levesque discusses the four levels of Jujitsu Academy business, providing insights into the challenges and strategies at each stage. He emphasizes the importance of balancing artistic integrity with b
Summary In this episode of the Business of Jujitsu Podcast, host JP Levesque talks with Andrew Green from Innovative Martial Arts in Winnipeg about the basics of running a successful kids' jiu jitsu program. They discuss
In this episode of the Business of Jiu Jitsu podcast, JP Levesque discusses strategies for opening a new jiu jitsu academy with a focus on becoming cashflow positive from day one. He emphasizes the importance of pre-sell
Summary In this episode, JP Levesque discusses the four buckets of growth essential for jujitsu academies, emphasizing the importance of generating leads, effective onboarding, long-term student retention, and the role o
Andrew Green
Chief Executive · Lynnfield Golf Department
2 appearances on this show
Jeff Shaw
Pastor · The Freedom Collective
1 appearance on this show
Jesse Walker
Rough Hands BJJ
1 appearance on this show
Mike Sweeney
executive producer and head writer of the Academy Awards · SBG Calgary
2 appearances on this show
Chris Burns
police officer, School Resource Officer, Hostage Negotiator · Amplia Therapeutics
1 appearance on this show
Josh McKinney
Competitor, Academy Owner, Podcaster
1 appearance on this show
Dan Uyemura
founder and CEO · PushPress
1 appearance on this show
Joseph Rodriguez
author of Youth Scribes · Guardians of Mt Hood Jiu Jitsu
1 appearance on this show
Scott Rammage
CEO · HireVP
1 appearance on this show
Kevin Palmieri
CFO, Founder & Co-Host · Next Level University
1 appearance on this show
Purdeep Sangha
1 appearance on this show
Jim Young
Director of Organizational Development · Keiter Corporation
1 appearance on this show
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The Business of Jiu Jitsu is hosted by JP Levesque. The show is categorised under business (entrepreneurship) and has published 116 episodes.
The Business of Jiu Jitsu has published 116 episodes.
The Business of Jiu Jitsu regularly covers business, entrepreneurship. It sits in the business category, with a entrepreneurship focus.
The Business of Jiu Jitsu is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
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Episodes of The Business of Jiu Jitsu average 31 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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