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The Briefcase | Sutherland Weston

Hosted by Sutherland Weston · business · EN-US

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About this Podcast:

Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase!Listen in on our quick conversations -- born from everyday observations -- that deliver practical marketing ideas that you can carry with you! Consider these "brief" "case" studies! Gotta question for the Sutherland Weston team? Connect with us at SutherlandWeston.com!

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Contact path

Verified email

Booking probability

34%

Guest openness

Selective

Verified email on file
80/100
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Questions about The Briefcase | Sutherland Weston

What is The Briefcase | Sutherland Weston about?

Sutherland Weston Marketing Communications, Maine's Premier Marketing and Public Relations Company, presents The Briefcase! Listen in on our quick conversations -- born from everyday observations -- that deliver practical marketing ideas that you can carry with you! Consider these "brief" "case" studies! Gotta question for the Sutherland Weston team?

Who hosts The Briefcase | Sutherland Weston?

The Briefcase | Sutherland Weston is hosted by Sutherland Weston. The show has published 102 episodes to date.

What has The Briefcase | Sutherland Weston covered recently?

Recent episodes include "Create The Moments" (27 October 2026, 3 minutes), "Love Your Regulars" (20 October 2026, 4 minutes), and "2027 Forecast Emotions" (6 October 2026, 4 minutes).

How often does The Briefcase | Sutherland Weston publish?

The Briefcase | Sutherland Weston publishes roughly weekly, with episodes averaging 3 minutes across 102 episodes.

How hard is it to get booked on The Briefcase | Sutherland Weston?

Booking probability for The Briefcase | Sutherland Weston is 34%, and the host is rated Selective on guests. The Briefcase | Sutherland Weston requires a Pod Score of 80 or higher. The Briefcase | Sutherland Weston's contact route on record: verified email.

Who should pitch The Briefcase | Sutherland Weston?

The strongest fits for The Briefcase | Sutherland Weston are Marketing, Advertising & PR. The Briefcase | Sutherland Weston has a business audience.

About the host

Sutherland Weston hosts The Briefcase | Sutherland Weston, a business podcast with 102 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • The Briefcase | Sutherland Weston

    Create The Moments

    Oct 27, 20263 min

    Hurry, because it's going fast! Buy now! Subscribe today! It seems that every business is interested in showing you a deal that's going to be gone forever. Why is that? What does the business get out of a short-term...

  • The Briefcase | Sutherland Weston

    Love Your Regulars

    Oct 20, 20264 min

    What makes a habit? What makes a routine? What happens when you sit down at a restaurant, and suddenly you know the staff's names, they know yours, and you already know exactly what you're gonna get? On this episode of...

  • The Briefcase | Sutherland Weston

    2027 Forecast Emotions

    Oct 6, 20264 min

    WGSN, a global trend forecasting firm, has predicted that in the coming few years, consumers will be privy to three brand-new emotions when it comes to businesses. On this episode of The Briefcase , Makalia walks us...

  • The Briefcase | Sutherland Weston

    Five / Four Love Languages

    Sep 29, 20263 min

    Gary Chapman's The Five Love Languages took the hopeless romantic and turned them into a hopeful romantic. What can this do to a business like yours? Well, you're no romantic, you're a workplace, and you're not looking...

  • The Briefcase | Sutherland Weston

    "Value"able Locker Room Lesson

    Sep 22, 20262 min

    A few days ago, Ric Tyler snorted shaving cream up his nose. Why? Because he heard a slogan from six years ago still being thrown around. Don't doubt it: the power of a good catchphrase is that it sticks around, and any...

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  • The Briefcase | Sutherland Weston

    No Risk It, No Biscuit!

    Sep 15, 20263 min

    L.L. Bean has recently announced their new spokesperson, Drake Maye... and their second new spokesperson, Ann Michael Maye. A husband-wife duo for the outlet is turning more heads than usual, and that's likely the...

  • The Briefcase | Sutherland Weston

    Some Click, Some Call, Reach Them All

    Sep 8, 20263 min

    Your website is a lot like a storefront window. Not only does it show what you're selling, but it also shows the inside of the store. You might be selling something pretty, but how clean does that store look? If someone...

  • The Briefcase | Sutherland Weston

    Lessons From "Back Spin"

    Sep 1, 20264 min

    On this episode of The Briefcase , Ric Tyler and CEO & Brand Strategy Director Elizabeth Sutherland give us a glimpse inside the real world of public relations through the lense of a fictional murder. Look good, do...

  • The Briefcase | Sutherland Weston

    Only Three Things

    Aug 25, 20263 min

    Business, too, follows the rule of threes. And so should you! On this episode of The Briefcase, Ric Tyler brings you in on a marketing tip that's right at home in the boardrooms and the big offices: out of every good or...

  • The Briefcase | Sutherland Weston

    You Think The Skies Are Friendly

    Aug 18, 20263 min

    Why cordiality? Why common decency? When you think the skies are friendly, do the flights actually go smoother? On this episode of The Briefcase, BGR's Aimee Thibodeau talks us through the art of friendliness, and shows...

  • The Briefcase | Sutherland Weston

    At Your Convenience

    Aug 11, 20264 min

    The grass will only grow with a little rain. But you'd like it if the rain would fit your schedule better... On this special episode of The Briefcase , BGR's Aimee Thibodeau says, "How about that weather?", as she...

  • The Briefcase | Sutherland Weston

    Listen Up

    Aug 4, 20264 min

    Your business is an interaction between your customers and yourself. Often, that interaction can show you something you're not seeing yourself. On this special episode of The Briefcase , BGR's Aimee Thibodeau is here to...

  • The Briefcase | Sutherland Weston

    The Power(ade) of Memory Marketing

    Jul 28, 20263 min

    During a shopping trip, Ric Tyler and his son saw an interesting display in a supermarket. And even two weeks later, they still have it in their minds. But they didn't want the product, and they didn't buy a thing... so...

  • The Briefcase | Sutherland Weston

    Optimizing For The Wrong Reader

    Jul 21, 20264 min

    What does it mean to be optimized for AI? How will your website fare in the great shift to AEO and GEO, compared to the old SEO? On this episode of The Briefcase , Elizabeth Sutherland of Sutherland Weston Marketing...

  • The Briefcase | Sutherland Weston

    The Law Isn't The Hard Part

    Jul 14, 20265 min

    LD54 . This simple phrase is putting a lot of businesses on edge recently, because with it, the rules will soon be turned upside-down. On this episode of The Briefcase , Elizabeth Sutherland of Sutherland Weston...

  • The Briefcase | Sutherland Weston

    Show Your Growth

    Jul 7, 20263 min

    The DECD (Department of Economic and Community Development) here in Maine has published a report on the total sales of the state. And things are, on the whole, looking up. Several sectors are overperforming, and job...

  • The Briefcase | Sutherland Weston

    Knowing Your Audience

    Jun 30, 20264 min

    Returning from the Maine Insights Lab with fresh new ideas is Elizabeth Sutherland, CEO of Sutherland Weston Marketing Communications. On this episode of The Briefcase , she talks about how Maine-based businesses view...

  • The Briefcase | Sutherland Weston

    SEO GEO AIO

    Jun 23, 20263 min

    SEO stands for "Search Engine Optimization". AIO stands for "Artificial Intelligence Optimization". So, what does "GEO" stand for? On this episode of The Briefcase , Makalia Hickey, Sutherland Weston's Digital Content...

  • The Briefcase | Sutherland Weston

    In Person

    Jun 16, 20264 min

    " How many times have you sent a message and it wasn't received the way you intended?" There are intricate nuances to the way we speak beyond the words we use. Punctuation and prose carry different intonation to each...

  • The Briefcase | Sutherland Weston

    AI Over There

    Jun 9, 20264 min

    Makalia Hickey, Sutherland Weston's Digital Content Strategist, returns from a trip overseas with an insight into the state of AI in London... Where is it? On this episode of The Briefcase, Makalia walks us through the...

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