Building a brand is hard, but proving its ROI is harder. The Brand Hunch podcast explores how top brand and marketing leaders are bridging the gap between creative hunches and their bottom line, with persectives from Canva, Specsavers, RM Williams, Kantar, Who Is Elijah, and so many more. Because sometimes, the more you believe in a creative direction, the harder it is to defend it... especially when boardroom pressure pushes you toward the predictable path. I’m your host, Lindsay Rogers, Managing Director and Co-Founder of Sydney-based brand growth agency, Chello. In my experience, the hardest part of building a great brand isn't having the idea; it's operationalising it so the whole business feels it and lives it. Each episode, we get into the weeds with CMOs, founders, and revenue leaders who are proving that brand is the ultimate commercial driver. We skip the surface-level advice to uncover the real stories: the instincts they fought for, the ways they connected brand love to the bottom line, and their approach to growing great brands. If you prefer to read interviews, check out our Substack: https://thebrandhunch.substack.com/ And if you're interested in what we do at Chello, check out our website https://www.chello.com.au/ or get in touch at hello@chello.com.au 👋
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Contact path
Verified email
Booking probability
31%
Guest openness
Selective
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Signup to Generate a PitchBuilding a brand is hard, but proving its ROI is harder. The Brand Hunch podcast explores how top brand and marketing leaders are bridging the gap between creative hunches and their bottom line, with persectives from Canva, Specsavers, RM Williams, Kantar, Who Is Elijah, and so many more.
Recent episodes include "Beyond the 60/40 rule: balancing marketing science with scale-up reality" (28 October 2026, 40 minutes), "One brand, 130 owners: how Blooms The Chemist gets buy-in across their network" (15 October 2026, 51 minutes), and "Future Demand’s Telstra playbook with James Hurman & Brent Smart" (1 October 2026, 46 minutes).
The Brand Hunch publishes roughly every two weeks, with episodes averaging 45 minutes.
Booking probability for The Brand Hunch is 31%, and the host is rated Selective on guests. The Brand Hunch requires a Pod Score of 80 or higher. The Brand Hunch's contact route on record: verified email.
The strongest fits for The Brand Hunch are Marketing, Advertising & PR. The Brand Hunch has a business audience.
The Brand Hunch is a business podcast.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #40
Poo, glorious poo! Recognise that from anywhere? If you're a dog owner, you just might! It's the tagline for a new West End-style musical brand campaign from Lyka — an Australian fresh dog food brand. In this episode...
Episode #39
What does the lead marketing role look like in a highly regulated, highly price-sensitive category? Lindsay chats to Yvette Costi, Chief Marketing Officer at Blooms The Chemist, to find out. They cover Yvette’s unusual...
Episode #38
In a world where brands struggle to balance immediate sales and long-term growth, two marketing powerhouses share their secrets for sustainable success. In this episode, Lindsay is joined by Brent Smart, former CMO of...
Episode #37
Jaimee Vilela spent fifteen years running marketing for other people's brands before backing a hunch and purchasing Cooki Haircare, a shampoo bar business doing four sales a day. Two and a half years later, it's doing...
Episode #36
Nathan Low spent fifteen years at Unilever before landing the Chief Marketing and Communications Officer role at Meat & Livestock Australia (MLA), where he now looks after the iconic Lamb and Beef campaigns Aussies know...
From Arnott's to My Muscle Chef, me&u and now Verandah Brands, Clementine Churchill has built a career on refusing to separate marketing from the rest of the business. In this episode, she chats to Lindsay about why she...
Catherine Dix, Managing Director ANZ, waterdrop®, joins Lindsay to unpack three years of building a global challenger brand from the ground up here in ANZ. From holding off on retail expansion until the market was...
Sudeep Gohil has seen the industry from almost every angle, and he's got some opinions that are worth the listen. In this episode, Lindsay sits down with the former founding partner of Droga5 Australia and ex-Partner in...
<p>Too many agencies assume what brands are doing. At Chello, we went out and asked them.</p> <p>In this episode, Lindsay sits down with Chello's Strategy Director Tom Dabner and Co-Founder & Executive Creative Director...
<p>What does great PR actually look like in 2026, and why are so many brands still getting it wrong? Lindsay sits down with James Hutchinson, CEO of global PR powerhouse Sling & Stone, to discuss the state of modern...
<p>What does “good taste” actually mean, and is it something you're born with? In this episode, we chat with Zhoe Low, Marketing Director at MoveActive and former GM of Marketing & Retail at July Luggage, about why...
<p>In this live episode, recorded at Content Summit Australia, Lindsay sits down with Anri Mc Hugh, Head of Marketing - Awareness & Consideration at Specsavers ANZ, to explore one of the most enduring brand platforms in...
<p>Having held senior marketing roles at Formula 1, World Rugby, Rugby Australia, and now Guide Dogs Australia, Marissa Pace knows a thing or two about life in the fast lane. In this episode, we chat about how she...
In this episode, we sit down with Nick Parmar, a seasoned Brand Director who’s helped build a host of culturally-attuned brands from New York to APAC and the Middle East. Nick shares what he learnt as Head of Global...
In this episode, we chat to Georgie Leslie, CMO at Future Group, about what it really takes to lead in a category most people tend to ignore (spoiler: it’s superannuation). We unpack the realities of nudging action in a...
In this episode, we chat with Matt Gudge about the messy, brilliant reality of marketing in high-growth businesses, from tourism during COVID to scaling complex marketplaces and jumping head-first into health tech. We...
In this episode, we chat with Ainsley Pope about the side of brand most people never see: the inside. From her work at Westpac and PwC to building the employer brand function at IAG, Ainsley breaks down how culture...
In this episode, we sit down with Hannah Vinden to unpack how Better Beer went from a scrappy startup to one of Australia’s favourite beer brands. (Spoiler: most of it was down to gut feel, good banter and a seriously...
R.M.Williams is many things; handcrafted, hard-wearing, and quintessentially Australian. But how do you keep a 1932 icon relevant for a 2025 audience? In this episode, Lindsay sits down with Victoria Taylor, Head of...
In this episode of The Brand Hunch podcast, we chat to Raquel Bouris, Creative Director and Founder of cult fragrance brand Who Is Elijah. From a $12K investment to a $20M business, Raquel shares how a mix of obsession...
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