Hosted by BERA.ai and vYve · 🇺🇸 US · EN · 9 episodes
Established thought leaders with verified media credentials.
In a world where CMOs are expected to do more with less—drive revenue, prove impact, and keep pace with accelerating change—The Brand Builder’s Playbook is your guide to what actually works. In partnership with the team at BERA.ai, Jim Stengel, along with co-host Ryan Barker (Founder of BERA.ai), will explore how today’s top marketers are building resilient, revenue-driving brands—and how they’re reimagining the playbook in an era of AI, shifting consumer expectations, and constant disruption. This 8-part series features co-host appearances from Lindsey Wehking (Nonfiction Research) and Cait Lamberton (Wharton School), as well as unfiltered conversations with senior marketing leaders behind some of the world’s most iconic brands. So if you’re tired of vague advice and want to know how great brands are actually built in 2025 and beyond—this is your playbook. Brought to you by BERA.ai and vYve Productions.
BERA.ai and vYve hosts The Brand Builder's Playbook, a business show with 9 episodes published.
From tennis rackets to Beyoncé, Microsoft to Apple…brand legends David Aaker and Marcus Collins have seen it all, and they’re here to close out our series with a masterclass on brand-led leadership. In the final episode
Brand building or performance? TV or TikTok? Data or gut? Every marketer wrestles with how to spend smarter, not just more. In the seventh episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along
What do LEGO, Megan Thee Stallion, and a Ford Mustang have in common? They’re all proof that the right partnership can supercharge a brand. In the sixth episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan
Every CMO faces the same question: how do you balance long-term brand equity with short-term performance marketing? In the fifth episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along with gues
This week on The Brand Builder’s Playbook, Jim, Ryan, and Cait dive into one of marketing’s toughest questions: how do you prove the ROI of a brand? In a world where every dollar spent needs justification, they explore h
The consumer sets the price. That simple truth reframes how we think about brand strength and its real business impact. In the third episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along with
How do you turn customer love into business growth? In the second episode of The Brand Builder’s Playbook, the team explores how emotional connection fuels measurable results, from loyalty and repeat purchase to long-ter
Welcome to the very first episode of The Brand Builder’s Playbook, a new limited series hosted by Jim Stengel (Host of The CMO Podcast) and Ryan Barker (CEO of BERA.ai), and this week joined by guest co-host Lindsey Wehk
The Brand Builder’s Playbook is here. Hosted by Jim Stengel and Ryan Barker, this 8-part series dives into how the world’s top marketers are building resilient, revenue-driving brands in an era of AI, shifting consumer e
David Aaker
The Father of Modern Branding · Prophet
1 appearance on this show
Marcus Collins
author and clinical professor of marketing at the University of Michigan · Ross School of Business
1 appearance on this show
Andrea Brimmer
Chief Marketing and PR Officer · Ally Bank
1 appearance on this show
Raja Rajamannar
Chief Marketing & Communications Officer · Mastercard
1 appearance on this show
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The Brand Builder's Playbook is hosted by BERA.ai and vYve. The show is categorised under business and has published 9 episodes.
The Brand Builder's Playbook has published 9 episodes.
The Brand Builder's Playbook regularly covers business. It sits in the business category.
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Episodes of The Brand Builder's Playbook average 45 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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