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Hosted by The Good Kids · 🇺🇸 US · EN · 14 episodes
Established thought leaders with verified media credentials.
The Brand Archive is not your average branding podcast; unless your average branding podcast unearths iconic brands and examines them with a mix of curiosity, irreverence, and just the right amount of wisdom.Join Ashton and Ben, co-founders of Bismarck design studio The Good Kids, as they dig through the triumphs and trainwrecks of brands you know (and some you forgot).They’ll uncover what made them, what broke them, and what it all means for your own brand — with a few unexpected detours and delightfully weird moments along the way. New episodes every week. Archival gloves not included.
The Good Kids hosts The Brand Archive, a business show with 14 episodes published.
Join hosts Ben and Ashton as they explore the fascinating history of Polaroid, from its innovative beginnings to its cultural impact and eventual decline. Discover the stories behind the iconic brand, its competition, an
This episode dives into the nostalgic world of Wrigley's gum, exploring its history, marketing strategies, and the evolution of the brand. The hosts discuss personal memories associated with gum, the innovative marketing
In this episode of the Brand Archive, hosts Ben and Ashton explore the nostalgic journey of Blockbuster, from its magical movie rental experience to its rise as a dominant force in the industry. They discuss the innovati
In this episode of the Brand Archive podcast, hosts Ben and Ashton explore the nostalgic journey of Nickelodeon, discussing its evolution from a struggling network to a beloved brand for children. They delve into the his
In this episode of the Brand Archive podcast, hosts Ben and Ashton explore the colorful and nostalgic world of Lisa Frank, a brand synonymous with vibrant designs and childhood memories. They discuss the origins of Lisa
In this episode of the Brand Archive, hosts Ben and Ashton explore the nostalgic journey of PF Flyers, a brand that has survived on its rich history and cultural significance. They discuss the origins of the brand, its m
In this episode of the Brand Archive, hosts Ben and Ashton explore the history and evolution of the Marlboro brand, from its origins targeting women to its transformation into a symbol of masculinity with the iconic Marl
In this episode of the Brand Archive, hosts Ben and Ashton explore the rich history and evolution of Nintendo, a company that has significantly impacted the gaming industry since its inception in 1889. They discuss Ninte
In this episode of The Archive, hosts Ben and Ashton explore the fascinating history and evolution of Taco Bell, from its origins as a hot dog stand to becoming a major player in the fast food industry. They discuss the
In this episode of the Brand Archive podcast, hosts Ben and Ashton explore the fascinating history and branding strategies of IKEA. They discuss the entrepreneurial journey of Ingvar Kamprad, the revolutionary flat-packe
In this episode of the Brand Archive, hosts Ben and Ashton explore the rise and fall of Blu-ray, a technology that aimed to provide superior movie-watching experiences but struggled against the convenience of streaming.
This episode of The Brand Archive podcast delves into the legacy of Blackberry, exploring its origins as RIM, the evolution of its branding, and the marketing strategies that propelled it to success. The hosts discuss th
In this episode, the hosts delve into the brand history and evolution of NASA, exploring its unique position as a government brand that resonates with the public. They discuss the significance of NASA's logo changes, the
Welcome to The Brand Archive by The Good Kids! In this podcast, hosts Ben Brick and Ashton Hauff take a nostalgic look at brands we grew up with—some that have disappeared, and others that just aren’t what they used to b
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The Brand Archive is hosted by The Good Kids. The show is categorised under business (marketing) and has published 14 episodes.
The Brand Archive has published 14 episodes.
The Brand Archive regularly covers business, marketing. It sits in the business category, with a marketing focus.
The Brand Archive is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
The Brand Archive hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of The Brand Archive average 37 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates The Brand Archive's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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