
Episode #17
St John Dalgleish on Scaling What Works: Perlon AI's Case Against Plug-and-Play AI SDRs
Alex Theuma sits down with St John Dalgleish, CEO of Perlon AI, to talk about what actually separates a working AI GTM motion from a wasted one. They cover why ownership matters more than tooling, where the human salesperson still wins, and why AI cold callers are a brand risk few founders are willing to take. In this episode, we explore: (01:36) Why most companies are still failing with AI SDRs (05:29) The ownership problem inside sales teams using AI (08:02) How Perlon AI qualifies customers who are actually ready (09:57) From consulting spinout to seven-figure ARR product (12:16) Where the human SDR still beats automation every time (14:34) St John on why AI cold callers are a brand liability (19:23) Dogfooding at scale: 70% of pipeline from their own tool (22:07) The AI backlash driving a comeback for face-to-face events (31:35) Three things Perlan AI actually differentiates on in a crowded market The AI Revolution Show is the intelligence podcast for B2B software founders navigating the platform shift, the founders building through it, and the founders already on the other side. Hosted by Alex Theuma, founder of Shift AI Events. Subscribe so you don't miss the next episode.

