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Hosted by Ernie Svenson · 🇺🇸 US · EN · 328 episodes
Established thought leaders with verified media credentials.
Tech and AI recommendations for solo and small-firm lawyers. The 20% that actually matters, not the hype and shiny objects that don't.Hosted by Ernie Svenson — a former big-firm litigator turned solo, then coach to lawyers learning technology. He's been doing this for 20+ years.Episodes are short and practical. Tool reviews, AI explainers, and stories from coaching lawyers — focused on what's worth your time and what isn't.Beyond the podcast, Ernie runs a private community called the Inner Circle — a collective R&D department for solo and small-firm lawyers who can't build one alone. To learn more visit: https://ernietheattorney.net/
Ernie Svenson hosts The 80/20 Principle, a business show with 328 episodes published.
Most lawyers using Claude are only scratching the surface of what it can do. In this episode, Ernie Svenson talks with former litigator and software founder Nick Chapleau about using Claude as more than a chatbot—as a ch
Ernie Svenson sits down with complex litigation attorney Richard Serpe to explore how he went from struggling with AI basics to becoming an advanced user in just 18 months. Richard shares how he uses tools like Claude, P
In this episode, we cover Perplexity—what it is, how it works, and why it deserves attention from solo and small firm lawyers. Ernie explains how Perplexity differs from traditional Google research by using AI to search
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In this episode, we explore why a long-time ChatGPT user made the switch to Claude and what ultimately drove that decision. We break down how features like direct file access, structured project workflows, and custom ski
In this episode, we explore how lawyers can adapt to rapid AI advancements by shifting from billable hours to outcome-based, flat-fee services. We'll discuss creating a better client journey, using AI to improve research
In this episode, we'll examine how AI has made recording conversations effortless—and why that convenience poses legal, ethical, and moral challenges for lawyers. We'll break down the risks of passive and stealth recordi
In this episode, we'll examine how AI has made recording conversations effortless—and why that convenience poses legal, ethical, and moral challenges for lawyers. We'll break down the risks of passive and stealth recordi
In this episode, Ernie explains how the American Arbitration Association is now using AI to draft decisions, subject to human review. The discussion covers the importance of transparency, control, and human oversight in
Show Notes In this podcast episode, Ernie Svenson interviews Dorna At Gavel, a former attorney turned tech entrepreneur, about her journey in creating Gavel, a legal technology platform. Dorna shares her experiences in b
Show Notes In this episode, Ernie discusses the impact of AI on the legal profession, emphasizing that while AI may replace surface-level tasks, the best lawyers will thrive by focusing on deeper, strategic thinking and
In this episode, California attorney Jeff Lewis and I discuss the recent Clio conference that took place in Boston, which we both attended along with 2,700 other lawyers. There was a lot of discussion about AI and how it
What if you could run a thriving 40-person law firm entirely from your smartphone? In this episode, attorney Elise Buie—known as "The Smartphone Lawyer"—shares how she scaled her Seattle-based family law practice through
Email isn't dead—it's dominating. In this episode, email marketing expert Tyler Cook explains why email remains the highest ROI marketing channel for lawyers (and just about everyone else). You'll learn: Why email still
Law firms love their SOPs—binders full of screenshots, arrows, and step-by-step instructions. But here's the problem: they take months to build, cost thousands to produce, and go out of date the moment software updates.
AI is changing how people search for lawyers, and that means your website has to do more than just "look professional." In this episode, Megan Hargroder (of Legends Legal Marketing) explains what works—and what doesn't—w
When big news drops—whether it's politics, celebrity scandal, or the launch of GPT-5—the internet spins into a frenzy of hot takes, half-truths, and hype. In this episode, we discuss the rollout of GPT-5 as a case study
As AI tools become more prevalent in law practice, how do we keep our client data secure? In this episode, we address the biggest risks lawyers face and how to navigate them without losing the benefits of tools like Chat
Too many lawyers focus only on digital marketing and overlook one of the most effective ways to reach clients: direct mail. In this episode, you'll hear from Wilson Zehr, the creator of ZairMail, about why direct mail re
How can a solo personal injury lawyer run a leaner, more profitable practice without sacrificing client service? Lee Rudin, a New Orleans-based attorney, shares the tech stack and outsourcing strategies that help him do
Jeff Lewis
California attorney · David Eccles School of Business
1 appearance on this show
Elise Buie
founder and managing attorney · Elise Buie Family Law
1 appearance on this show
Tyler Cook
Dr.
1 appearance on this show
Megan Hargroder
Legends Legal Marketing
1 appearance on this show
Wilson Zehr
professor of direct mail · Cendix (Zairmail)
1 appearance on this show
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The 80/20 Principle is hosted by Ernie Svenson. The show is categorised under business (management) and has published 328 episodes.
The 80/20 Principle has published 328 episodes.
The 80/20 Principle regularly covers business, management, technology. It sits in the business category, with a management focus.
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