Oct 20, 202611 minS1
ClioCon takes place October 26 and 27 in Boston. You can watch sessions online for free (see link below). If you register and miss a session you can also watch the recording, so I recommend registering with the link...
business
The 80/20 Principle
Hosted by Ernie Svenson · business · EN
About this Podcast:
Tech and AI recommendations for solo and small-firm lawyers. The 20% that actually matters, not the hype and shiny objects that don't.Hosted by Ernie Svenson — a former big-firm litigator turned solo, then coach to lawyers learning technology. He's been doing this for 20+ years.Episodes are short and practical. Tool reviews, AI explainers, and stories from coaching lawyers — focused on what's worth your time and what isn't.Beyond the podcast, Ernie runs a private community called the Inner Circle — a collective R&D department for solo and small-firm lawyers who can't build one alone. To learn more visit: https://ernietheattorney.net/
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Contact path
Verified email
Booking probability
37%
Guest openness
Selective
80/100
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What is The 80/20 Principle about?
Tech and AI recommendations for solo and small-firm lawyers. The 20% that actually matters, not the hype and shiny objects that don't. Hosted by Ernie Svenson, a former big-firm litigator turned solo, then coach to lawyers learning technology. He's been doing this for 20+ years. Episodes are short and practical.
Who hosts The 80/20 Principle?
The 80/20 Principle is hosted by Ernie Svenson. The show has published 335 episodes to date.
What has The 80/20 Principle covered recently?
Recent episodes include "335: Best sessions to attend at the Clio Conference (live or free online)" (20 October 2026, 11 minutes), "334: Other lawyers' tech mistakes can be a powerful shortcut (using the 80/20 principle)" (13 October 2026, 22 minutes), and "333: Why AI feels more like email than the web" (29 September 2026, 46 minutes).
How often does The 80/20 Principle publish?
The 80/20 Principle publishes roughly monthly, with episodes averaging 27 minutes across 335 episodes.
How hard is it to get booked on The 80/20 Principle?
Booking probability for The 80/20 Principle is 37%, and the host is rated Selective on guests. The 80/20 Principle requires a Pod Score of 80 or higher. The 80/20 Principle's contact route on record: verified email.
Who should pitch The 80/20 Principle?
The strongest fits for The 80/20 Principle are Law & Legal Services. The 80/20 Principle has a business audience.
About the host
Ernie Svenson hosts The 80/20 Principle, a business podcast with 335 episodes published.
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Recent episodes
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #373
334: Other lawyers' tech mistakes can be a powerful shortcut (using the 80/20 principle)
Oct 13, 202622 minS1If the 80/20 principle never worked for you, you weren't doing it wrong. You were missing a part never gets discussed. In this episode I cover that part. It has to do with perfectionism, and with whose trial and error...
Episode #333
333: Why AI feels more like email than the web
Sep 29, 202646 minS1In this episode, Ernie Svenson talks with Greg Siskind, who has practiced immigration law for 35 years and wrote a book about marketing on the internet back in 1996, when that was a peculiar thing for a lawyer to do...
Episode #332
332: The role your firm needs but can't name
Sep 15, 202637 minS1A few weeks ago, one of Sarah Persich's clients dropped an AI agent into their Slack workspace. Sarah gave it the criteria her client's intake team is supposed to follow on calls — build rapport, handle objections...
Aug 18, 202642 minS1In this episode, Ernie Svenson talks with Docket Drafter co-founder Tommy Eberle about what lawyers need to understand to use AI tools like Claude more effectively. They unpack why Word documents consume so many tokens...
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Episode #329
329: Introduction to Claude and Its Potential
Jul 21, 202639 minS1Most lawyers using Claude are only scratching the surface of what it can do. In this episode, Ernie Svenson talks with former litigator and software founder Nick Chapleau about using Claude as more than a chatbot—as a...
Episode #327
How a Seasoned Litigator Became an AI Power User
May 26, 202638 minS1<p >Ernie Svenson sits down with complex litigation attorney Richard Serpe to explore how he went from struggling with AI basics to becoming an advanced user in just 18 months. Richard shares how he uses tools like...
May 12, 20268 minS1<p >In this episode, we cover Perplexity—what it is, how it works, and why it deserves attention from solo and small firm lawyers. Ernie explains how Perplexity differs from traditional Google research by using AI to...
Episode #325
325: Copilot Doubt To Power
Apr 14, 202628 minS1*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars...
Episode #324
324: Why I switched from ChatGPT to Claude
Mar 24, 202613 minS1<p>In this episode, we explore why a long-time ChatGPT user made the switch to Claude and what ultimately drove that decision. We break down how features like direct file access, structured project workflows, and custom...
Feb 25, 202617 minS1<p >In this episode, we explore how lawyers can adapt to rapid AI advancements by shifting from billable hours to outcome-based, flat-fee services. We'll discuss creating a better client journey, using AI to improve...
Jan 27, 202633 minS1<p >In this episode, we'll examine how AI has made recording conversations effortless—and why that convenience poses legal, ethical, and moral challenges for lawyers. We'll break down the risks of passive and stealth...
Jan 20, 202612 minS1<p>In this episode, we'll examine how AI has made recording conversations effortless—and why that convenience poses legal, ethical, and moral challenges for lawyers. We'll break down the risks of passive and stealth...
Dec 16, 202511 minS1<p>In this episode, Ernie explains how the American Arbitration Association is now using AI to draft decisions, subject to human review. The discussion covers the importance of transparency, control, and human oversight...
Episode #319
319: Gavel Exec: AI Copilot for Legal Drafting
Dec 9, 202535 minS1<p>Show Notes</p> <p >In this podcast episode, Ernie Svenson interviews Dorna At Gavel, a former attorney turned tech entrepreneur, about her journey in creating Gavel, a legal technology platform. Dorna shares her...
Nov 26, 20257 minS1<p>Show Notes</p> <p>In this episode, Ernie discusses the impact of AI on the legal profession, emphasizing that while AI may replace surface-level tasks, the best lawyers will thrive by focusing on deeper, strategic...
Nov 4, 202536 minS1<p > In this episode, California attorney Jeff Lewis and I discuss the recent Clio conference that took place in Boston, which we both attended along with 2,700 other lawyers. </p> <p>There was a lot of discussion about...
Oct 15, 202549 minS1<p >What if you could run a thriving 40-person law firm entirely from your smartphone? In this episode, attorney Elise Buie—known as "The Smartphone Lawyer"—shares how she scaled her Seattle-based family law practice...
Sep 16, 202553 minS1<p >Email isn't dead—it's dominating. In this episode, email marketing expert Tyler Cook explains why email remains the highest ROI marketing channel for lawyers (and just about everyone else). You'll learn:</p> <p >Why...
Sep 9, 20255 minS1<p >Law firms love their SOPs—binders full of screenshots, arrows, and step-by-step instructions. But here's the problem: they take months to build, cost thousands to produce, and go out of date the moment software...
Recent guests
Recent guests on The 80/20 Principle. Study who booked and why before you pitch.
M
Malcolm Gladwell
author of Miracle & Wonder: Conversations with Paul Simon, Pushkin Industries
E
Ethan Mollick
associate professor of innovation and entrepreneurship, Generative AI Lab, Wharton School, University of Pennsylvania
J
Jack Newton
Legal Tech Founder & CEO, Clio
J
Jeff Lewis
Program Coordinator for OSU Income Tax Schools & ANR Extension, David Eccles School of Business
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