
Take Your Profit First
Steve and David spend this episode on Profit First, the small business finance book by Mike Michalowicz. The core idea: set money aside before you spend it, not after. They trace the system back to depression-era thrift,

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Hosted by Unknown Host · 🇺🇸 US · EN-US · 76 episodes
Established thought leaders with verified media credentials.
Talking About Marketing is a podcast for you to help you thrive in your role as a business owner and/or leader. It's produced by the Talked About Marketing team of Steve Davis and David Olney, with artwork by Casey Cumming. Each marketing podcast episode tips its hat to Philip Kotler's famous "4 Ps of Marketing" (Product, Price, Place, Promotion), by honouring our own 4 Ps of Podcasting; Person, Principles, Problems, and Perspicacity. Person. The aim of life is self-development. To realise one's nature perfectly-that is what each of us is here for. - Oscar Wilde Principles. You can never be overdressed or overeducated. - Oscar Wilde Problems. “I asked the question for the best reason possible, for the only reason, indeed, that excuses anyone for asking any question - simple curiosity. - Oscar Wilde Perspicacity. The one duty we owe to history is to rewrite it. - Oscar Wilde Apart from our love of words, we really love helping people, so we hope this podcast will become a trusted compan
Unknown Host hosts Talking About Marketing, a business show with 76 episodes published.

Steve and David spend this episode on Profit First, the small business finance book by Mike Michalowicz. The core idea: set money aside before you spend it, not after. They trace the system back to depression-era thrift,

Pete Blackshaw’s forthcoming book, The Answer Economy , has Steve and David asking an uncomfortable question: when AI tools do our searching for us, are we still thinking, or just nodding along. Steve and Dav

Ed Koper’s book Angertainment gives Steve and David a precise vocabulary for what most of us feel but struggle to name: the social media machine is not broken, it is working exactly as designed, and that design is

David Epstein’s Inside the Box argues that the freedom to do anything is often the enemy of actually doing something. Steve and David work through what that means for busy business owners making decisio

John C. Maxwell’s How to Get a Return on Failure lands on the TAM desk, and Steve and David put it through their own filter: the folksy bits, the genuinely useful bits, and the bits where a neuroanatomi

Jill Bolte Taylor survived a catastrophic stroke at 36 and came out the other side with something most neurologists never get: a lived understanding of what happens when half your brain goes offline. Steve and David unpa

Steve whispers the word “recession” in a dark alley at the top of this episode. David laughs. Then they get serious. Consumer confidence in the US is currently at its lowest since records began in 1952, lower

In this episode, Steve Davis and David Olney take Lawson’s poem The Duty of Australians seriously, not as nostalgia, but as a working framework for building businesses that last. Alongside that, they wr

Nicholas Christakis lectures behind blast doors in Kyiv, and his students are beaming. CS Lewis reminds us from 1939 that life has never actually been normal. Viktor Frankl offers three anchors that helped people survive

A former FBI agent reveals the three silent signals that tell people you are safe to trust, before you open your mouth. David tests them in real conversations this week, with results that surprised even him. A book about

Mikhail Lermontov wrote a preface designed to stop skimmers in their tracks. Steve and David unpack why that trick works, and why most of us forget to use it. The US Embassy in Australia posts about American beef with al

Paul Taylor shows us why hardiness beats resilience every time, through four characteristics that separate the business owners who adapt and overcome from those who merely survive. Neuroscientist Gaurav Suri reveals why

Steve’s nostalgic trip down memory lane reveals something unexpected: wholesome content makes us more productive, while rage baiting turns workplaces toxic. Who knew golf electives and drama classes held such wisdo

Mathematician David Bessis claims we need system three thinking, a super-slow mode where you refuse to give up on wrong intuitions until you understand why they misfired. David Olney pushes back, arguing this is just wha

From Christopher Hitchens’ reflections on truth-telling to the paramedic’s competency cycle, discover why mastering basics creates mental space for what truly matters in both crisis situations and everyday bu

Tim Ferriss explains why he’s become less disciplined over the past decade, and paradoxically, more effective. The secret lies in replacing willpower with systems that do the heavy lifting automatically. ChatGPT ha

Steve opens with a morbid but revealing question about eulogies, leading to Hunter S. Thompson’s brutal assessment of Richard Nixon and what our own legacies might reveal about how we’ve chosen to live. David

In Person, Leigh Anderson’s “The Paramedic Mindset” reveals why technical competence becomes the foundation for human connection, particularly when stakes are highest. His framework of physical, psychol

Viktor Frankl’s “Man’s Search for Meaning” offers profound guidance for business owners feeling overwhelmed by today’s relentless news cycle, reminding us that survival often depends on havi

Steve sets the scene with a restaurant analogy that cuts to the heart of our AI dilemma: magnificent handcrafted hamburgers versus mass-produced alternatives both serve purposes, but only when we choose consciously rathe
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Talking About Marketing is hosted by Unknown Host. The show is categorised under business (marketing) and has published 76 episodes.
Talking About Marketing has published 76 episodes.
Talking About Marketing regularly covers business, marketing, education. It sits in the business category, with a marketing focus.
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Talking About Marketing hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Talking About Marketing average 40 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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