Explore purpose-driven marketing with The Purposeful Marketing Podcast. Our conversations cover topics including marketing strategy, measurement, demand generation, revenue marketing, performance marketing, and content marketing. Whether you work in-house or at an agency, we help you create marketing that matters.Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action. So, if you're ready to discover how to make purposeful marketing work for you, tune in to The Purposeful Marketing Podcast.
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Contact path
Verified email
Booking probability
24%
Guest openness
Selective
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Signup to Generate a PitchExplore purpose-driven marketing with The Purposeful Marketing Podcast. Our conversations cover topics including marketing strategy, measurement, demand generation, revenue marketing, performance marketing, and content marketing. Whether you work in-house or at an agency, we help you create marketing that matters. Expect a conversational, quirky, and inquisitive tone that will leave you inspired and ready to take action.
Recent episodes include "#119: Why is Brand in demand?" (19 September 2025, 30 minutes), "#118: How to embrace authenticity in B2B content creation? Ft. Stephanie Crugnola, Senior Brand Marketing Manager, Refine Labs" (8 August 2025, 32 minutes), and "#117: How can B2B marketers find community where no one is looking? Ft. Peter Murphy Lewis, Founder at Strategic Pete" (13 June 2025, 38 minutes).
The Purposeful Marketing Podcast publishes roughly every two weeks, with episodes averaging 46 minutes across 122 episodes.
Booking probability for The Purposeful Marketing Podcast is 24%, and the host is rated Selective on guests. The Purposeful Marketing Podcast requires a Pod Score of 80 or higher. The Purposeful Marketing Podcast's contact route on record: verified email.
The strongest fits for The Purposeful Marketing Podcast are Marketing, Advertising & PR. The Purposeful Marketing Podcast has a business audience.
The Purposeful Marketing Podcast is a business show with 122 episodes published.
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Episode #119
In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and James discuss the evolving role of brand in marketing, particularly in the context of B2B and B2C industries. They explore the importance of brand...
Episode #118
In this episode of the Purposeful Marketing Podcast, Aaron and Mary are joined by content expert Steph Crugnola to explore the power of raw, authentic content. They discuss the benefits of starting with genuine...
Episode #117
In this episode of the Purposeful Marketing Podcast, Aaron and James chat with Peter Murphy Lewis to explore the concept of community. They discuss the importance of being present in relationships, the value of seeking...
The Purposeful Marketing Podcast
In this episode of the Purposeful Marketing Podcast, the hosts discuss how to build community in marketing with Marcie Walker, Senior Community Manager at LucidLink. They explore how community can be defined, the...
Episode #115
In this episode of the Purposeful Marketing Podcast, hosts Aaron Weekes and Mary engage with Emma Clayton, a former CMO and founder of the Marketing Revolution. They discuss the evolving role of CMOs, the challenges...
Episode #114
In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and Kevin delve into performance marketing, emphasizing the importance of being a practitioner in the field. They discuss how understanding the audience...
Episode #113
In this episode of the Purposeful Marketing Podcast, hosts Aaron, Mary, and James welcome back Andrew to discuss the concept of niching down in business. Andrew shares his journey from freelancing to finding his ideal...
The Purposeful Marketing Podcast
In this episode, the hosts engage in a reflective discussion about the current state of marketing, particularly focusing on the challenges and frustrations surrounding LinkedIn, the job market, and the importance of...
Episode #111
In this episode of the Purposeful Marketing Podcast, hosts Aaron and Mary discuss the evolving landscape of marketing as we approach 2025. They delve into the ongoing debate of brand versus performance marketing, the...
The Purposeful Marketing Podcast
In this episode of the Purposeful Marketing Podcast, hosts Aaron, Mary, and James delve into the complexities of social media, particularly focusing on LinkedIn and YouTube. They discuss the friction between personal...
The Purposeful Marketing Podcast
In this episode of The Purposeful Marketing Podcast, hosts Aaron Weekes and Mary sit down with Rachel, a marketing manager navigating the challenges of working in a male-dominated industrial sector. Together, they...
The Purposeful Marketing Podcast
In this episode of the Purposeful Marketing Podcast, Aaron, James, and Mary engage in a deep discussion about the complexities of measurement in marketing. They explore the critical distinction between effectiveness and...
The Purposeful Marketing Podcast
Hosts join friend of the podcast, Kevin McClary, Sr. Performance Marketer at Gorilla 76 and TikTok influencer, to chat about the inner workings of vertical video. Why should marketers care about a granular ad format...
The Purposeful Marketing Podcast
In this episode, the hosts discuss the implications of decentralized information in marketing, emphasizing the need for marketers to adapt their strategies to effectively reach and engage their audiences. They explore...
The Purposeful Marketing Podcast
In this episode of the Purposeful Marketing podcast, hosts Aaron, Mary, and James engage in a deep conversation with, Product Marketing Senior Associate at AdTheorent, Bianca Galan. They explore the nuances of product...
The Purposeful Marketing Podcast
~ Failing to plan is planning to fail ~ As B2B marketers are start their 2025 planning cycle, Mary, Aaron and James share their thoughts on how to plan differently for better outcomes. The conversation emphasizes the...
The Purposeful Marketing Podcast
In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and James discuss the role of storytelling in marketing. They explore whether marketers should be storytellers and the importance of understanding the...
The Purposeful Marketing Podcast
In this episode, Aaron and Mary discuss the importance of messaging in marketing and why B2B marketers often get it wrong. They emphasize the need for alignment on the right outcome and customer focus. They introduce...
The Purposeful Marketing Podcast
Good ads sell. This is true in B2C and B2B, but good ads are few and far between in B2B marketing. Why is that the case? In this episode, hosts Mary and Aaron chat with CEO of Happy Hub Marketing, Chris Sugila, on how...
The Purposeful Marketing Podcast
In this milestone 100th episode of The Purposeful Marketing Podcast, Aaron, Mary and James bring you something truly special. They’ve gathered 20 marketers who are navigating the challenges of career growth and looking...
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