business
Hosted by Steve Henry · business · EN
The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.
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Contact path
Verified email
Booking probability
48%
Guest openness
Accepting guests
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Signup to Generate a PitchThe idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on.
Swim Against The Tide is hosted by Steve Henry. The show has published 99 episodes to date.
Recent episodes include "Ep099, Amar Mistry, CEO, My Money Matters | From Startup Survival to Making Money Matter | SATT" (1 October 2026, 64 minutes), "Ep098, Toby Bradon, MD, Redemption Roasters | Changing lives with a shot of Redemption | SATT" (26 August 2026, 48 minutes), and "Ep097, Peter Cattee, CEO, Peak Pharmacy | The Rolling Snowball: Building Peak Pharmacy | SATT" (21 August 2026, 64 minutes).
Swim Against The Tide publishes roughly weekly, with episodes averaging 56 minutes across 99 episodes.
Booking probability for Swim Against The Tide is 48%, and the host is rated Open on guests. Swim Against The Tide requires a Pod Score of 80 or higher. Swim Against The Tide's contact route on record: verified email.
The strongest fits for Swim Against The Tide are Marketing, Advertising & PR and Business & Management Consulting. Swim Against The Tide has a business audience.
Steve Henry hosts Swim Against The Tide, a business podcast with 99 episodes published.
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Episode #100
What happens when the career you’ve worked towards stops feeling meaningful? Amar Mistry, CEO of My Money Matters, joins me on the Swim Against The Tide podcast to share a journey through bold career moves, bruising...
Episode #99
Redemption Roasters isn’t just competing in London’s crowded coffee market - it’s using coffee to help break the cycle of reoffending. In this episode, MD Toby Bradon explains how the King’s Award-winning business...
Episode #98
This week we are delighted to meet Peter Cattee the co-founder of Peak Pharmacy. Starting from “base zero,” Peter and his wife Jane transformed a single, dated chemist into Peak Pharmacy – now one of Britain’s largest...
What happens when an outsider takes on one of the world’s biggest industries? In this episode of Swim Against The Tide, Steve Henry sits down with Sid Sethi, Founder of Specscart, to hear how a broken pair of glasses as...
In this episode, Josh Sargent, CEO of UK for CLARK, the business behind the Tom and Polly life assurance brands joins Steve Henry on Swim Against The Tide. Josh shares his remarkable journey from a working-class...
Nick Rawlings has spent his career helping ambitious challenger brands compete against some of the biggest names in technology and communications. From taking on BT and Sky during the early days of cable to helping...
In this episode of Swim Against The Tide, Steve Henry talks to Heather Matthews, Managing Director of Little’s Chauffeur Drive – a 60-year-old Scottish family business built on trust, service and an obsessive attention...
In this episode of Swim Against The Tide, Steve talks to Mairead Quigley, Head of Product Marketing at Phlo — the digital pharmacy scaling fast in one of healthcare’s most competitive and talked-about spaces. Mairead...
Episode #91
Sam Venning is the co-founder of Wuffes, the dog supplement brand that turned a personal search for help with an ageing dog’s arthritis into one of America’s fast- growing pet health businesses. In this episode, we talk...
Episode #90
This week we meet the driving force behind the gym revolution that is sweeping London with a new way to work out. In a market full of big-box gyms, boutique studios and crowded workout floors, Ben Alderton spotted a...
Episode #89
In this week’s fascinating episode, Humphrey Bodington, the co-founder of Conka, along with his business partner Harry Glover, discusses the journey of creating a unique cognitive performance product that combines plant...
In this episode of Swim Against The Tide, Steve talks to Gillian Ridley Whittle, founder of Peachaus, a women’s underwear and leisurewear brand with a mission far bigger than fashion. After a hugely successful career in...
Episode #87
This week we meet Jay Worthy, Group CEO of MyZone, who takes us on a remarkable journey - from sofa-surfing in London after trying out for the Royal Marines, to running a billion-dollar fitness equipment business, to...
Episode #86
This week Sahil Verma, co-founder and CEO of Cookaway, joined the podcast to share his journey from an economics background to becoming an accidental entrepreneur. Together with his wife, he built Cookaway - an...
In this inspiring discussion, Antonia Johnstone, the CEO and Re-Founder of Sign of the Times as she shares her journey from university economics student to leading the luxury resale marketplace in the UK. Discover how...
Today we meet the fascinating, budding social entrepreneur Julian Warowioff, the UK MD of Lemonaid Beverages. He shares his inspiring journey from a desire to build a career on good foundations to being part of the...
Episode #83
Barnaby Edwards didn't set out to be a farmer. After nearly two decades as a product designer, he found himself back on the Isle of Wight - and accidentally into the leadership of his wife's family business, The Garlic...
I loved meeting Colette and hearing her story of how she developed, launched and grew the amazing skincare beauty brand The Inkey List with her co-founder Mark Curry. Colette is so open about her journey and why she...
Episode #81
In this fascinating episode Steve Henry goes glamping with Derry Green, the founder and creator of The Secret Garden Glamping company. Derry shares his inspiring journey from a lockdown project with his children to...
Episode #80
This week we meet professional sportsman turned health businessman Thomas Hal Robson-Kanu as he shares his journey from being a football to becoming an entrepreneur in the functional beverage industry. He discusses the...
Recent guests on Swim Against The Tide. Study who booked and why before you pitch.
Founder, The Turmeric Co.
Vice Chairman of the Loudoun County Board of Supervisors, University of Missouri in Kansas City
Managing Director and Head of Corporate Banking for Scotland, KokBoekencentrum Fictie
VP, Biometrics - Respiratory & Immunology and Statistical Innovation, North Carolina Wildlife Resources Commission
PitchCentric classifies Swim Against The Tide under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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