
Episode #86
Creativity, Business & Building the Upstate Music Scene | Episode 86 with Brandon Schnader
Brandon Schnader is the co-founder of Brando Jones Films, a Greenville, South Carolina video production company built by musicians for musicians. In Episode 86 of Sunday Afternoon Smokes, Brandon sits down in the lounge to talk about the unlikely path that turned two musicians and longtime friends into business partners, filmmakers, and advocates for the Upstate South Carolina music scene. Brandon shares how he and Jones started with cameras, a love for local music, and a desire to document talented artists who weren’t getting the attention they deserved. What followed was years of learning how to balance creativity with business, navigate the challenges of entrepreneurship, work alongside your best friend, survive failure, and build a company without losing sight of the community that made it possible. The conversation also gets into social media, algorithms, the obsession with follower counts, why 500 views still means 500 real people, the realities of making a living doing something you love, and why great creative work can become something much bigger than content—it can become a time capsule. Today, Brando Jones Films has worked with hundreds of artists while continuing to invest in the musicians, venues, and creative community of the Upstate. This is a conversation about creativity, friendship, entrepreneurship, music, failure, community, and figuring out what you’re actually good at along the way. Brando Jones Films: https://www.brandojonesfilms.com/ https://www.instagram.com/brandojonesfilms/ Sunday Afternoon Smokes: https://sundayafternoonsmokes.com/ https://www.instagram.com/sundayafternoonsmokes/






