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Subversive

Hosted by Phil Carter · business · EN-US

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About this Podcast:

Subversive is a podcast dedicated to sharing stories from the best consumer subscription apps in the world. We'll bring you lessons for how to grow your consumer subscription business, including insights and inflection points that led to exponential growth from leaders at category-defining companies and innovative startups.

Pitch Analysis

Required Pod Score for this podcast. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

Verified email

Booking probability

32%

Guest openness

Selective

Verified email on file
80/100
Required Score

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Questions about Subversive

What is Subversive about?

Subversive is a podcast dedicated to sharing stories from the best consumer subscription apps in the world. We'll bring you lessons for how to grow your consumer subscription business, including insights and inflection points that led to exponential growth from leaders at category-defining companies and innovative startups.

Who hosts Subversive?

Subversive is hosted by Phil Carter. The show has published 47 episodes to date.

What has Subversive covered recently?

Recent episodes include "How Rise Turned “Sleep Debt” Into a 10M+ User Sleep App" (29 October 2026, 60 minutes), "How Tolan 3X'd Subscriber Conversion after Shifting to Freemium" (19 October 2026, 62 minutes), and "DoorDash's Playbook for Scaling DashPass to 35M+ Members" (1 October 2026, 56 minutes).

How often does Subversive publish?

Subversive publishes roughly every two weeks, with episodes averaging 57 minutes across 47 episodes.

How hard is it to get booked on Subversive?

Booking probability for Subversive is 32%, and the host is rated Selective on guests. Subversive requires a Pod Score of 80 or higher. Subversive's contact route on record: verified email.

Who should pitch Subversive?

The strongest fits for Subversive are Software and IT Services & Software Development. Subversive has a business audience.

About the host

Phil Carter hosts Subversive, a business podcast with 47 episodes published.

Verified host email: ████████@████.comSign in to unlock →

Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

  • Episode #48

    How Rise Turned “Sleep Debt” Into a 10M+ User Sleep App

    Oct 29, 20261 hourS1

    “Sleep is a waste of time.” That was Leon Sasson’s mindset in college until he partnered with classmate Jeff Kahn to start researching sleep with Northwestern’s sports teams and saw what it did for performance. Other...

  • Episode #47

    How Tolan 3X'd Subscriber Conversion after Shifting to Freemium

    Oct 19, 20261h 2mS1

    “We weren’t giving the user a real reason to upgrade.” That’s how Ajay Mehta, cofounder and president of Tolan, describes the first version of the free tier for his company’s AI companion app. Freemium opened up the top...

  • Episode #46

    DoorDash's Playbook for Scaling DashPass to 35M+ Members

    Oct 1, 202656 minS1

    DashPass has stayed at $9.99/month since its launch back in 2018, a choice the person who built it believes is exactly right: Jimmy Liu, the original creator of DashPass. He joined DoorDash in 2016 to run the San...

  • Episode #45

    Edward Tian on Building GPTZero, Scaling to $30M+ ARR, and the Superhuman Acquisition

    Sep 17, 202655 minS1

    As AI-generated content floods the internet, how do you know what's still human? Weeks after ChatGPT's release, Edward Tian built the first version of GPTZero from a cafe in Toronto over New Year's, tweeted it out, and...

  • Episode #44

    How Zero Built the World's #1 Fasting App and Hit $5M ARR in 6 Months

    Sep 3, 20261h 1mS1

    In the crowded subscription app economy, building a great product is no longer enough. As AI has made software significantly faster, easier, and cheaper to build, the primary bottleneck has shifted from product...

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  • Episode #43

    Apt's CEO on the AI Career Tsunami, Freemium, and Application Layer Defensibility

    Aug 20, 20261h 9mS1

    Every single person alive has asked themselves the same question: "What should I do with my life?" Tomas Hoyos, cofounder and CEO of Apt, is building an AI-powered career mentoring platform to help millions of people...

  • Episode #42

    How Pok Pok Doubled Revenue by Doubling Its Price | Melissa Cash

    Aug 6, 20261 hourS1

    When Melissa Cash and her cofounders looked at children's apps, they saw two extremes: addictive games designed to maximize screen time and educational apps built around rote memorization. So they built something...

  • Episode #41

    How beehiiv’s Referral-Powered Growth Engine Propelled It to $20M+ ARR

    Jul 23, 20261h 3mS1

    "If you wait until it's perfect, you're too late." This was Tyler Denk’s attitude when he took the growth engine he had built as employee #2 at Morning Brew - the newsletter he helped scale to >3M subscribers and a $75M...

  • Episode #40

    How Purpose Hit $1M in ARR Two Weeks After Launch

    Jul 9, 202651 minS1

    Most AI coaching apps are just ChatGPT wrapped in a personality. Raj Singh and Mark Manson built Purpose to prove there's a better way. Raj, cofounder and CEO of Purpose and previously the founder of GoMoment (acquired...

  • Subversive

    How ClassDojo Built Network Effects to Reach 95% of US K-8 Schools

    Jun 25, 202659 min

    Sam Chaudhary is the cofounder and CEO of ClassDojo, an education platform used in roughly 95% of US K-8 schools and by tens of millions of children across 180 countries around the world. Born in the UK and raised in...

  • Subversive

    How StudyFetch Used Creator-Led Growth to Hit $10M+ ARR in 3 Years

    Jun 11, 202651 min

    Esan Durrani is the cofounder and CEO of StudyFetch, an AI-native learning platform used by more than 7 million students worldwide. Esan launched StudyFetch in 2023 with his cofounder and childhood friend Ryan Trattner...

  • Subversive

    How Wabi is Building “YouTube for Software” with a Platform for Creating Mini Apps

    May 28, 202656 min

    Eugenia Kuyda is the founder and CEO of Wabi, an AI-powered personal software platform that lets anyone create, share, and remix mini apps in minutes. Before Wabi, Eugenia founded Replika, one of the world’s first AI...

  • Subversive

    How Cal AI Hit $50M ARR in 2 Years by Nailing Product/Channel Fit on TikTok

    May 14, 202652 min

    Daniel Heintzman is Head of Product at Cal AI, an AI-powered calorie tracking app that grew to over $50M ARR in under two years before being acquired by MyFitnessPal in December 2025. Before Cal AI, Daniel was a product...

  • Subversive

    How Suno Grew to $300M in ARR by Democratizing Music Creation

    Apr 30, 202651 min

    Mikey Shulman is the cofounder and CEO of Suno, an AI music generation platform that allows anyone to create full songs with lyrics, vocals, and instrumentation from a simple text prompt. Prior to founding Suno, Mikey...

  • Subversive

    How Discord Completely Redesigned its Mobile Apps

    Apr 16, 202655 min

    Francesco Polizzi is the former Head of Core Experience at Discord, where he led a complete overhaul of the company’s mobile apps. He has also held roles as the Head of Product at both Outschool and Photomath (acquired...

  • Subversive

    How ElevenLabs is Building Consumer Apps on its $11B Voice AI Platform

    Apr 2, 202653 min

    Jack McDermott is a growth lead at ElevenLabs, where he leads growth for its mobile products — including the ElevenLabs app and ElevenReader, a consumer app built on top of the company’s cutting-edge voice AI platform...

  • Subversive

    Insights from RevenueCat’s 2026 State of Subscription Apps Report

    Mar 19, 202654 min

    Rik Haandrikman is the VP of Growth at RevenueCat, the world’s largest SaaS platform for subscription apps that need help powering in-app purchases, managing customer data, and growing revenue. Prior to joining...

  • Subversive

    How SuperMe is Building the Professional Network for the AI Era

    Mar 5, 20261h 6m

    Casey Winters is the cofounder and CEO of SuperMe, an AI-native company that is designed to be the professional network for the AI era by connecting users with AI avatars of professional thought leaders. He is also one...

  • Subversive

    How GameChanger Became the World’s #1 Youth Sports App

    Feb 19, 20261 hour

    Sameer Ahuja is President of GameChanger, which he originally joined as VP of Finance and Analytics in 2017 before being promoted multiple times. He is also an SVP of Dick’s Sporting Goods, which acquired GameChanger in...

  • Subversive

    How Speak Built a $1B AI Language Learning App

    Feb 5, 202646 min

    Connor Zwick is the cofounder and CEO of Speak, a billion dollar app that is reinventing digital language learning by getting users into real conversations with AI-powered voices. Connor started Speak in 2016 with...

Recent guests

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