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Hosted by Robbie Kellman Baxter · 🇺🇸 US · EN · 94 episodes
Established thought leaders with verified media credentials.
Subscription models are crazy powerful. Savvy small companies can easily deploy them to knock huge Goliaths off kilter. We’ve seen it in entertainment, software, hardware, news, retail, hospitality—the list goes on. In her podcast series, Robbie Kellman Baxter interviews the leaders of this revolution about how they’re using subscription pricing and membership models to redefine the biggest industries and generate predictable recurring revenue along the way.
Robbie Kellman Baxter hosts Subscription Stories: True Tales from the Trenches, a business show with 94 episodes published.
Many of my guests on the podcast have built and skilled large membership and subscription businesses with big teams of specialists and sophisticated software to support their efforts. But what if the team is just you? Mi
What do you do when powerful tailwinds change to headwinds as you're growing your business? Many Membership Economy businesses have struggled to keep up momentum in the past few years as the golden era of growth has evol
Today we're talking about sustainability. Where do the circular economy and the membership economy intersect, and how can both be applied to tread more lightly and produce less waste? These questions have been at the cen
Zumba is a phenomenon. Since its founding in 2001, the addictive fitness dance program with a Latin beat has taken the world by storm. As of 2022, the company claimed 15 million people taking Zumba classes weekly at 200,
If you've ever had to wait for your doctor first in the waiting room and then in the examining room, or struggled to get an appointment or had trouble getting a prescription filled while on the road, you know why primary
Something I've noticed over the years is that there's a natural membership economy mindset among many family-owned businesses and organizations, not on the venture-backed IPO acquisition path. Companies that aren't on a
In today's episode, we're exploring one of the most ambitious and successful business model transformations in modern corporate history, the shift of Adobe from a traditional software company selling packaged products to
Chess.com is one of the most popular freemium platforms in the world, offering millions of users free access to an engaging online chess experience. But how do you encourage players to upgrade to a paid tier when the fre
Pricing is probably the trickiest, most stressful part of managing a subscription business. How do you balance revenue and profitability? How can you keep your pricing simple to communicate and execute while personalizin
When I wrote The Membership Economy, I knew that nearly every organization could build trusted recurring revenue relationships with their customers just by focusing on a forever promise. I really saw a huge future and ho
Season 7 is launching soon, but while you wait, catch up on our most recent season. Some of Season 6's most popular episodes include Best Practices in Subscription Funnel Management with Ken Houseman of the New York Time
Making pricing simple can be really complicated, especially in the world of subscriptions, where every pricing change can affect how much your members trust you. How do you manage different pricing for different segments
The subscription stories of publications like The Times, The Wall Street Journal, and Tortoise Media have one person in common, Katie Vanneck-Smith. In her latest role, Katie is going beyond subscriptions. She's leading
With over 4,600 stores and nearly 1.6 million associates in the United States alone, Walmart is the largest retailer in the world. Walmart+, their membership program, is redefining the contours of paid memberships. I rec
Budgets are tight and competition to get and keep subscribers has never been more fierce. But what if I told you that there was a way to nudge your prospects and subscribers to help them engage more deeply and rapidly? I
One of the hottest growth areas for subscriptions is farming. Surprising? Maybe. But with small margins and big numbers, efficiency matters. And farming has become an increasingly high tech, high stakes business. Justin
Many subscription entrepreneurs lament their lack of fancy software and dashboards to allow them to better manage their business. But if you know your ideal member and understand their pain points, and if you're always t
One of the great mysteries for me is why so many otherwise sophisticated companies don’t focus on involuntary churn. Also known as passive churn or accidental churn, involuntary churn happens when a payment issue raises
Loyalty programs seem to be at a crossroads. Industries including hospitality, financial services, and retail are going beyond the points-based programs we're so familiar with and exploring more personalized, emotionally
Loyalty programs have been around forever. Points, cashback, branded credit cards, and now increasingly, we're seeing paid subscription loyalty programs, like Amazon Prime or CVS Care Pass. The goal is the same, to smoot
Mike Morrison
22nd Street Landing
1 appearance on this show
Dr. Joseph Michelli
world-renowned customer experience expert, New York Times #1 bestselling author, Customer Experience Hall of Fame inductee · The Michelli Experience
2 appearances on this show
Dave Whorton
Founder and CEO of Tugboat Institute · Tugboat Institute
1 appearance on this show
Robbie Kellman Baxter
1 appearance on this show
Nancy Harhut
author of Using Behavioral Science in Marketing · HBT Marketing
1 appearance on this show
Justin Rose
President, Worldwide Agriculture & Turf, Small Agriculture and Turf Care, Europe, Africa, and Asia, Deere & Company · John Deere
1 appearance on this show
James Schramko
8-Figure Business Coach
1 appearance on this show
Justin Honaman
Amazon Web Services
1 appearance on this show
E-Lin Tan
Bosch BlueMovement
1 appearance on this show
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Subscription Stories: True Tales from the Trenches is hosted by Robbie Kellman Baxter. The show is categorised under business and has published 94 episodes.
Subscription Stories: True Tales from the Trenches has published 94 episodes.
Subscription Stories: True Tales from the Trenches regularly covers business. It sits in the business category.
Subscription Stories: True Tales from the Trenches is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Subscription Stories: True Tales from the Trenches hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Subscription Stories: True Tales from the Trenches average 36 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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