Straight To Voicemail

What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we're tapping the best in the space for their answers—one voicemail at a time.Join us each week for quick hits of insights from b2b marketers and leaders.

Straight To Voicemail is a business podcast hosted by Share Your Genius, with 132 episodes on record and a Required Pod Score of 82.

Share Your Genius hosts Straight To Voicemail, a business show with 132 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #133

  Why Your Sales Follow-Ups Aren’t Getting Replies | Chris Cicconi, KnowledgeNow eLearning Solutions

  Oct 1, 20266 min

  Sales follow-ups are not about sending more messages. They are about creating conversations that give prospects a reason to engage. In this episode of Straight to Voicemail, Adam Sockel hears from Chris Cicconi , Director of Sales and Business Development at KnowledgeNow eLearning Solutions , about why effective follow-ups require a deeper understanding of your audience, your offering, and the value you bring to the conversation. Chris explains why generic outreach has become easier than ever to ignore, how sales teams can create more relevant messages by understanding the industries and people they serve, and why every follow-up should add a new chapter to the story instead of repeating the same message. You’ll learn: Why understanding your offering is the foundation of effective sales follow-ups How to tailor outreach based on your audience, industry, and buyer needs Why valuable follow-ups need to provide context instead of adding more noise How creating a consistent story across follow-ups can help prospects engage Jump into the conversation: (00:00) Why we wanted to hear from Chris Cicconi (01:13) Why sales follow-ups are harder now (01:55) Start with a clear value proposition (02:22) Personalizing follow-ups by prospect (02:50) Scaling personalization across accounts (03:14) Using industry-specific pain points (03:39) Adding value without getting a reply (03:57) Choosing the right follow-up channel (04:15) How to leave a better voicemail (04:46) Meeting prospects where they respond (05:09) Make every follow-up tell a story Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

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  Episode #132

  Why Your Go-to-Market Strategy Keeps Drifting | Sapphire Reels, Atlassian

  Sep 24, 20266 min

  Go-to-market alignment does not happen because everyone agrees in a meeting. It happens when teams have the infrastructure to stay aligned as strategies move into the market. In this episode of Straight to Voicemail, Adam Sockel hears from Sapphire Reels , Senior Product Marketing Leader at Atlassian , about why companies need to think about alignment as an ongoing system rather than a one-time event. Sapphire explains why GTM strategy naturally drifts as sales, customer success, product, and marketing optimize for different goals, how that inconsistency shows up across the buyer and customer journey, and why creating a shared source of truth is becoming even more important as AI influences more of what customers see. You’ll learn: Why go-to-market alignment needs to be treated as infrastructure How GTM strategy naturally drifts as different teams optimize for their own goals Why pricing, positioning, launches, and the buyer journey need to stay connected How a shared source of truth can keep teams and AI aligned with your GTM strategy Jump into the conversation: (00:00) Why we wanted to hear from Sapphire Reels (01:34) Alignment as infrastructure (02:26) Why GTM strategy naturally drifts (02:41) Creating one customer experience (03:19) Planning for inevitable GTM drift (03:47) Building consistency into your strategy (04:10) Creating a shared source of truth (04:30) Why AI makes alignment harder (05:21) How customers actually experience strategy Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

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  Episode #131

  Why AI Search Still Depends on Traditional SEO | Darren Shaw, Whitespark

  Sep 17, 20266 min

  SEO is not becoming less relevant because of AI. It is becoming more important. Instead of optimizing for a single search engine, marketers now have to think about visibility across Google, ChatGPT, Gemini, Perplexity, Copilot, and other AI-powered discovery platforms. In this episode of Straight to Voicemail, Adam Sockel hears from Darren Shaw , Founder of Whitespark , about why traditional SEO remains foundational in an AI search world. Darren explains how AI platforms rely on websites, traditional search results, and retrieval processes to generate answers, and why businesses still need strong technical SEO, content, Google Business Profiles, brand building, and digital PR if they want to show up when customers search. You’ll learn: Why SEO is becoming more important as search expands across AI platforms Why ranking in traditional search can directly influence whether your business appears in AI-generated results How your website and Google Business Profile act as key sources of information for search and AI platforms Why brand building and digital PR are becoming even more important for visibility in an AI search world Jump into the conversation: (00:00) Why we wanted to hear from Darren Shaw (01:21) Why SEO matters more than ever (01:36) Optimizing across AI search platforms (02:41) Your website remains the source (03:02) How AI uses search results (03:53) Google Business Profile and AI (04:37) Brand building matters even more (05:29) Why SEO is foundational for 2026 Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

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  Episode #130

  Why Your Marketing Problem Is Not the Real Problem | Maylee Jacob, The Growth Tribe

  Sep 10, 20266 min

  Marketing teams often jump to visible solutions: a new website, better messaging, more leads, or another campaign. But the biggest marketing challenges are rarely the ones companies think they have. The real issue is often hidden beneath the surface, whether it is a lack of customer understanding, poor sales alignment, or a product experience that is not meeting expectations. In this episode of Straight to Voicemail, Adam Sockel hears from Maylee Jacob , a fractional marketer who helps teams identify the problems they actually need to solve. Maylee explains why companies need to question the initial marketing request before jumping into execution and how the right customer insights can reveal what is really holding growth back. You’ll learn: Why the marketing problem companies identify is often not the actual problem they need to solve Why building better messaging, websites, or campaigns cannot fix deeper issues like trust, positioning, or customer alignment How customer conversations, sales calls, and support insights can uncover the real barriers to growth Why marketers need to get comfortable questioning the assignment before moving quickly in the wrong direction Jump into the conversation: (00:00) Why we wanted to hear from Maylee Jacob (01:24) Why the obvious marketing problem is often wrong (02:16) What marketing cannot fix (02:50) Why positioning should start with the customer (03:05) Why more leads may not solve growth (03:45) How companies lose sight of customer reality (04:07) How to find the real problem (04:55) Why marketing is not always the fix (05:18) Why marketers should question the assignment Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

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  Episode #129

  Why Human Verification Beats Watermarks in the AI Era | Alex London, G2

  Sep 3, 20266 min

  In a world filled with AI-generated content, AI agents, and watermarking, buyers are moving faster than ever, yet trust remains the hardest piece of the puzzle to solve. While AI tools can generate shortlists in seconds, real human proof is what ultimately drives buying decisions. Without authentic verification, brand trust easily breaks down. In this episode of Straight to Voicemail, Adam Sockel hears from Alex London , Chief Marketing Officer at G2 . Alex breaks down why a watermark only tells you where content came from and not whether you should believe it. She also reveals how buyer behavior is shifting as AI agents take on more of the sales funnel. You’ll learn: Why watermarks don't equal trust, and why verified human proof is what buyers actually demand Why 82% of sourced recommendations come from AI chatbots, yet real user reviews remain the top shortlist driver How AI speeds up early shortlist creation while making the final evaluation stage longer Why buyers comfortably use AI agents for research but refuse to hand over final purchasing power Jump into the conversation: (00:00) Why we wanted to hear from Alex London (02:22) Why watermarks show origin, not credibility (02:40) Unpacking the buyer behavior report: Chatbots vs. human reviews (03:15) Why evaluation is taking longer in the AI era (03:32) How buyers are actually using AI agents (03:52) The power of verified buyers and true proof Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

  ListenShow Notes

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