Hosted by Unknown Host · 🇺🇸 US · EN · 33 episodes
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The Story Systems podcast is for highly skilled, expert service providers who want consistent, high quality leads from paid ads. Join Rob Drummond as we connect the dots between paid ads (especially LinkedIn Ads), authentic storytelling, and robust marketing follow-up systems. if you think you "can't do" your own marketing, in a way that preserves and amplifies your unique genius, this show breaks it all down, one step at a time.
Unknown Host hosts Story Systems, a business show with 33 episodes published.
On this episode I speak to Roberta Ravella about finding joy in your story. Roberta is a friend and former client, and founder of 'The Joy Experiment' podcast. We discussed seeing value and significance in your story, an
Conflict is inherent in life and one of the tools in your storytelling toolbelt to keep people reading. We remember the conflicts that challenged us and forced us to grow. Including conflict in your story is a natural wa
Whether you're primarily a verbal or written storyteller, you can never take the attention of your audience for granted. Every sentence should make them want to hear the next. Suspense is one of the tools in your storyte
It’s a bold step, putting your story out in front of relative strangers. I used to think the main story blocker was inspiration – knowing what to say or write. But I now think the key blocker is being seen. If you regula
We get writer's block when we've failed to sufficiently research story ideas. But in recent years, I've discovered that up-front and ongoing research is only part of the story... The flip side of the coin is developing t
Editing is the final human step in the story production process. Editing itself is a trap because a story can easily enter editing and never emerge on the other side! I originally covered editing back in 2021. This episo
You've had a story idea. You've planned the story and selected a 'One Idea'. You've created a Spoken First Draft and got hold of the transcript. Now it's time to make sensible use of technology to grease the wheels of ed
You've got a story you want to tell. You've planned it on a timeline (see EP24). You've established a clear 'one idea' to finish your story on and bridge into your message (see EP25). Now comes the hard part: writing it!
Stories are how you show, rather than tell. You're telling your story to illuminate and showcase your message. But in practical terms, how do you bridge between story and content, without making the story feel forced or
A small degree of planning goes a long way when you're telling a story. The main story planning technique I use with my clients is the 'timeline' technique, where you plan the sequence of events on a page, napkin, post-i
The final stage of the 'Hero's Journey' story structure is 'The Resolution,' in which the story is resolved. Of course, in real life, you're bang in the middle of your story. You don't know what the ending looks like! Wh
What would you say is the biggest U-Turn in understanding you've had about your market or audience? What's the biggest insight you've picked up that your ideal client needs to hear? And how did you discover that insight?
Every archetypal story is characterised by a turning point in the middle called the "central crisis". As story is simply a metaphor for life, your life likely contains a central crisis, too! This central crisis serves as
The second of our 'Core Story' prompts is the 'False Start'. For anyone pursuing meaningful work, finding your path is rarely straightforward. The 'False Start' prompt is designed to explore and share some of the journey
Our first Core Story prompt mirrors 'the call' in the Hero's Journey story formula and asks: what really drives you? What questions do you try to solve in your work? And more importantly, WHY? The 'Wounding Event' prompt
One of the best books on storytelling craft is Story, by Robert McKee. McKee describes how every great story has a clear, well-defined theme, or 'controlling idea'. In reading Story, I realised that every purpose-led bus
The art of storytelling is to show someone the problem you can solve for them, at the deepest possible level, without telling them in an overly salesy way that would likely scare them away. High-value prospects like to b
This episode continues the discussion about story selection. I introduce the concept of the 'storytelling boomerang', which illustrates how to transition from problem-focused messaging to personal storytelling as the aud
Full disclosure: this episode was originally meant to be about story selection. The point I wanted to make was that story selection doesn't matter as much as people think it does, and often you should tell the first stor
Facebook ads have changed a fair bit over the years. (Not least because they're not called 'Facebook Ads' any more! In this episode, I offer a 15-year reflection on how Meta ads have changed, where the platform is headed
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Story Systems is hosted by Unknown Host. The show is categorised under Business (marketing) and has published 33 episodes.
Story Systems has published 33 episodes.
Story Systems regularly covers Business, Marketing. It sits in the Business category, with a marketing focus.
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Episodes of Story Systems average 29 minutes. a focused format where a clear narrative arc and tight preparation matter most.
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