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Hosted by Erika McInerney · 🇺🇸 US · EN · 33 episodes
Established thought leaders with verified media credentials.
Want practical marketing strategies, real-world business lessons and honest conversations from people building successful businesses in small towns? You’re in the right place. Small Town Business shines a light on the people building big things in small places and pulls out the practical insights you can actually use in your own business. Each week, I bring you conversations with business owners, regional leaders and everyday operators growing dream businesses surrounded by community. And sometimes, it’s just me - Erika from Mac&Ernie - sharing honest thoughts, practical strategies, what I’m seeing work right now and what's going to work into the future. I’m a marketing specialist and customer experience strategist with 30 years working with businesses who want growth that feels sustainable, not stressful. I'm focused on regional, suburban and small town businesses because, outside the big cities, things work
Erika McInerney hosts Small Town Business with Erika McInerney, a business show with 33 episodes published.
Text me your thoughts If you own a business, one day you’ll be faced with the decision of what to do next - what’s your exit strategy? In this episode, I cover a lot of ideas, meant to be thought-starters, for you to get
Text me your thoughts Sara Howard is a copywriter, content marketer, and founder of Writers Australia, a copywriting and content agency she spent 18 years growing into the go-to writing team for major corporates and not-
Text me your thoughts Sara Howard is a copywriter, content marketer, and founder of Writers Australia, a copywriting and content agency she spent 18 years growing into the go-to writing team for major corporates and not-
Text me your thoughts If you’ve identified a problem you’d like to solve or help to solve, you’ve got a number of great choices to make towards that end. One of those choices is to create a successful, sustainable busine
Text me your thoughts I’ve always thought that the best business ideas come from noticing something that’s missing in the world. Something important and necessary. Simone Eyles did just that. She noticed that the media a
Text me your thoughts When crisis hits your town or your business, it’s hard to know where to start. This episode is packed with practical ideas to prepare for disaster or down time, but also advice on what to do and how
Text me your thoughts Andy McCarthy is an entrepreneur, best known for building a renewable energy business from a tiny town called Mirboo North in South Gippsland Victoria. He later sold his company ‘Gippsland Solar’ to
Text me your thoughts I’m sure we’ve all been there - seen a sign on a window or a post in a local facebook group with that ‘business for sale’ headline. It starts you thinking…what if?? In this episode I’ve pulled toget
Text me your thoughts Kate Toon is a multi award winning entrepreneur, author and speaker. In the circles I work in, she’s well known for her commonsense approach to complex beasts like SEO and digital marketing. And the
Text me your thoughts How do you grow a thriving business in a small town, regional or rural area? One way is to learn from others and this podcast is a great place to do just that. If you’ve ever wondered how to make bi
Text me your thoughts Alex Thomas is a rural health and safety specialist and advocate for safety and wellbeing in regional and rural areas - especially on farms. In this episode she tells us her very personal ‘why’ and
Text me your thoughts Sometimes to make a treechange you have to leave your career behind and start something new. There are so many pros to building a local business - especially to support your lifestyle or family goal
Text me your thoughts Kristy Plumridge is the owner of Greenhills Farm and The Ridge House in Yarragon, West Gippsland. She and her husband Neil made a treechange from Melbourne in 2015 but they did it a little different
Text me your thoughts Even though I believe there is usually a place for social media in your marketing, I will rarely encourage anyone to JUST focus on it. Having a healthy spread of promotional and marketing activity a
Text me your thoughts How much time and effort do you spend working on your business’ social media? Is it at the expense of other media? There’s increasing pressure from all around us to believe that social is the only w
Text me your thoughts If you’re in a small business, chances are you’re wearing the marketing and social media hat. Being close to the heart of your business makes you the best person for the job, but sometimes it can be
Text me your thoughts My guest, Amy from The New Red, is no stranger to a good pivot, having traveled a winding road in her career and life. More recently in her small business she went into battle against her local Coun
Text me your thoughts Are you a lifelong learner? I am! Learning comes with success and failure and, in small business, it comes from listening to others’ experiences. In this episode I open up about some of my learnings
Text me your thoughts My guest, Jackie Yong from Soilz Alive, describes herself as a curious human, compost enthusiast and hair lover…three things that you wouldn’t think you could turn into a business. But she has and i
Text me your thoughts This week I’m talking about passion. How to find it when you’re feeling stuck or how to know what you could or should be doing. I give you a few thoughts on how being passionate about your business
Sara Howard
Nurse Practitioner and Nurse Health Coach · Writers Australia
2 appearances on this show
Andy McCarthy
author of Here Comes the Sun · Gippsland Solar
1 appearance on this show
Kate Toon
award-winning business mentor, digital marketing coach and author
1 appearance on this show
Alex Thomas
certified confidence coach · Plant a Seed for Safety
1 appearance on this show
Kristy Plumridge
Greenhills Farm / The Ridge House
1 appearance on this show
Kimberley Furness
OAK Magazine
1 appearance on this show
Amy
The New Red
1 appearance on this show
Jackie Yong
Soilz Alive
1 appearance on this show
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Small Town Business with Erika McInerney is hosted by Erika McInerney. The show is categorised under business (marketing) and has published 33 episodes.
Small Town Business with Erika McInerney has published 33 episodes.
Small Town Business with Erika McInerney regularly covers business, marketing, education. It sits in the business category, with a marketing focus.
Small Town Business with Erika McInerney is accessible for guests with genuine business expertise. A personalised, episode-aware pitch will still outperform a generic one every time.
Small Town Business with Erika McInerney hasn't explicitly signalled guest openness in recent episodes. That doesn't rule out pitching. your hook just needs to be especially compelling and relevant to their recent content.
Episodes of Small Town Business with Erika McInerney average 18 minutes. a focused format where a clear narrative arc and tight preparation matter most.
Our data rates Small Town Business with Erika McInerney's guest bar at 80/100 (Premium tier). Established thought leaders with verified media credentials. Sign in to PitchCentric to see how your own Pod Score compares against this show.
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