business
Hosted by Allan Langer · business · EN-US
From the Kitchen Table to the Boardroom: Conversations That Drive Remodeling Success Selling in the Dwelling is the go-to podcast for professionals across the in-home remodeling industry - from sales reps in the field to owners, executives, and industry leaders. Hosted by industry expert and award winning author and speaker, Allan Langer, this podcast goes beyond traditional sales training to explore what it really takes to succeed in today’s remodeling world. Each episode features real conversations with top-performing contractors, CEOs, sales leaders, and innovators who are shaping the future of the industry. From in-home sales strategies and customer experience to leadership, growth, and the evolving role of pricing and technology, Selling in the Dwelling delivers practical insights and real-world perspectives you can apply immediately. Whether you’re closing deals at the kitchen table or leading a t
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Contact path
Verified email
Booking probability
30%
Guest openness
Selective
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Signup to Generate a PitchFrom the Kitchen Table to the Boardroom: Conversations That Drive Remodeling Success Selling in the Dwelling is the go-to podcast for professionals across the in-home remodeling industry - from sales reps in the field to owners, executives, and industry leaders.
Selling in the Dwelling is hosted by Allan Langer. The show has published 25 episodes to date.
Recent episodes include "26 - The $34,000 Decision That Changed My Business | Sam DeMaio" (27 October 2026, 45 minutes), "25 - Is Downselling Better Than Upselling? | Louie Katsis" (20 October 2026, 55 minutes), and "24 - Your Biggest Sales Obstacle Might be YOU | Grant Winstead" (13 October 2026, 48 minutes).
Selling in the Dwelling publishes roughly weekly, with episodes averaging 48 minutes across 25 episodes.
Booking probability for Selling in the Dwelling is 30%, and the host is rated Selective on guests. Selling in the Dwelling requires a Pod Score of 80 or higher. Selling in the Dwelling's contact route on record: verified email.
The strongest fits for Selling in the Dwelling are Home Building. Selling in the Dwelling has a business audience.
Allan Langer hosts Selling in the Dwelling, a business podcast with 25 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #26
What does it take to grow a remodeling business from a one-man operation to more than 75 employees? Sam DeMaio , owner of Showcase Remodels , shares how he built his company over 23 years, why his military and law...
Episode #25
Louie Katsis of Olympic Kitchens has spent more than 30 years selling high-end kitchen renovations, but one of his most valuable sales lessons might surprise you: sometimes the best thing you can do for a customer is...
Episode #24
Grant Winstead , a sales mindset and performance coach with over 40 years in the home improvement industry, believes the biggest obstacle to closing more sales isn't the homeowner, the product, or even your sales...
Episode #23
Nate Fischer , Chief Technical Officer at Local Optics , says your competitors may not be beating you because they’re better at what they do. They may simply be easier to find. Nate and Allan break down what actually...
Episode #22
Chris Masterson of Cardinal Heating & Air Conditioning went from 16 years in law enforcement to leading a rapidly growing sales team, and some of the skills that made him a good police officer turned out to be exactly...
Episode #21
Adriane Brooks of Renewal by Andersen of Central Virginia has coached hundreds of salespeople, and one lesson keeps showing up: the objections you hear from homeowners may be telling you more about yourself than the...
Episode #20
Marcus Sheridan of Question First Group has a message for sales professionals: stop practicing sales on your customers! If your weekly “sales training” is really just reviewing pipelines, celebrating top producers, and...
Episode #19
THREE seconds of Negativity Could Cost You 21 Hours of Performance. Let that sink in for a second. Three seconds. That's all it takes. One negative comment in a sales meeting, one toxic rep poisoning the well before...
Episode #18
Dan Antonelli of KickCharge® Creative has a message contractors may not want to hear: you could be doing incredible work, but does your brand actually look like you deserve to charge what you’re charging? Dan and Allan...
Episode #17
Senja Spellman of Sisu Synergy has a question for contractors who say they need more leads: Do you really? What if the bigger problem is what happens after the lead comes in? Senja and Allan get into the disconnect...
Episode #16
Tony Hoty of Tony Hoty Training and Consulting has spent more than three decades mastering person-to-person marketing, lead generation, canvassing, and sales. Tony joins Allan to break down how pattern interrupts can...
Episode #15
Stefanie Couch of Grit Blueprint knows that being great at what you do isn't enough if nobody knows WHY you're different. With roots in the building industry and a lifelong love of sales, Stefanie helps contractors...
Samantha McGuinness of Enabled Remodeler believes the best marketing doesn't happen behind a screen, it happens face to face. Drawing from years of building successful field marketing programs, Samantha shares why home...
Episode #13
Brigham Dickinson , founder of Power Selling Pros , believes most home service companies don't have a lead problem, they have a conversion problem. After experiencing the failure of his own business, Brigham discovered...
Episode #12
What would you do if your top-selling rep was blowing everyone else out of the water, but something felt off? Most owners look the other way. The numbers are good. Why rock the boat? My guest on this week's Selling in...
Episode #11
Lauren Kingsley of Lauren Kingsley Strategy believes sustainable business growth doesn't start with more leads, it starts with better systems. Drawing on her years of experience in marketing strategy, operations, and...
Episode #10
Send us Fan Mail Torlando Hakes of Craftsman Painter believes the best sales process isn't about applying more pressure, it's about helping customers make better decisions. Drawing from his background as a painting...
Episode #9
Send us Fan Mail Tim Musch of Paradigm Vendo has spent more than four decades helping home improvement companies adapt to changing technology, and he believes the next major shift is already here. From the early days of...
Episode #8
Send us Fan Mail Ryan Shutt of Allied Siding & Windows shares why customer experience should begin long before a salesperson arrives at the door. After nearly two decades in the home improvement industry, Ryan has built...
Episode #7
Send us Fan Mail Corey Cousins of Destination Motivation shares why the most successful professionals in home improvement sales focus on people over products. Drawing from years of experience in sales training and...
Recent guests on Selling in the Dwelling. Study who booked and why before you pitch.
PitchCentric classifies Selling in the Dwelling under these industries. Guests from them are the closest fit, and each links to the best podcasts in that industry.
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